Category Archives: Domestic appliance news,

Ninja Heats Up Outdoor Living with Smokeless Fireside360™ Launch

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SharkNinja is turning up the heat—literally—with the debut of its first outdoor heating system, the Ninja™ Fireside360™. This all-in-one propane fire pit delivers full-body warmth with zero smoke and no cleanup, powered by proprietary HeatZone™ technology.

The launch marks Ninja’s bold entry into the outdoor lifestyle space, expanding its lineup of innovative products that already includes viral favorites like the CREAMi™ ice cream maker, high-performance blenders, and air fryers.
Total comfort. No mess. Ninja’s signature problem-solving design now goes beyond the kitchen.

Electrolux Launches “Wash Life Balance” Campaign Celebrating Smarter Living

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Electrolux brand’s new global ad campaign, Wash Life Balance, that playfully shows how faster, smarter technology means less time needed for chores, and more time available for living.

“Rooted in the understanding that most people want to spend as little time on chores as possible, Wash Life Balance is a stylistic celebration of Swedish values and the human-centric innovation we bring to every product experience,”https://youtu.be/CTW00gYNN38?si=ZxHj26dlVynW2IhT

Kitchen Things and Applico Enter Voluntary Administration

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New Zealand’s premium appliance retailer Kitchen Things, a member of the Narta buying group, has entered voluntary administration alongside its distribution arm Applico. Applico is the exclusive supplier of high-end European brands Smeg and ASKO in the region.

The move marks a significant shift in the local appliance market, raising questions about the future of these luxury brands in New Zealand and the broader implications for retail and distribution network

Hisense Europe and MediaMarktSaturn

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Hisense Europe and MediaMarktSaturn: a strategic partnership is born that will change the rules of European retail tech. A new strategic alliance between Hisense Europe and MediaMarktSaturn Retail Group promises to redefine the consumer electronics retail landscape in Europe. The collaboration, announced today, will start in Germany and then extend to all 11 countries where MediaMarktSaturn is present. 🎯 Key objectives of the partnership: Sustainable and targeted expansion in European markets Operational optimization with rapid resolution of critical issues Comprehensive media strategies for a stronger consumer impact 👥 Leading the implementation will be key figures such as Alexander Rauchut (Chief Commercial Officer and CEO of MediaMarktSaturn Germany), Alpay Güner (VP Partner & Supplier Management), Louis Hou (Board Member Hisense Europe) and Sühel Semerci (EVP Hisense Gorenje Germany). 💬 “This partnership represents a milestone in our international growth strategy. It demonstrates what is possible when two strong partners work together as equals, with a clear vision and shared ambition,” said Hanson Han, President of Hisense Europe. 📌 Important note: The agreement is not directly related to JD.com ‘s takeover bid for MediaMarktSaturn, although it moves in the same strategic direction of consolidation and global synergy. It marks a turning point in European retail tech. It strengthens Hisense’s presence in B2C and B2B channels. It strengthens MediaMarktSaturn’s ability to offer integrated and scalable solutions. 📣 Follow our newspaper for exclusive updates on B2B tech, AI applied to retail, and global market strategies While the agreement is not directly tied to JD.com’s takeover bid for MediaMarktSaturn, it aligns with broader trends of global consolidation and synergistic growth. This move:

– Strengthens Hisense’s footprint in both B2C and B2B channels 
– Enhances MediaMarktSaturn’s capabilities to deliver integrated, scalable retail solutions

LG to Introduce Advanced AI Home Innovations at IFA

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LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of “LG AI Appliances Orchestra,” the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle.

To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG’s AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG’s vision for the AI-powered home.

At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG’s AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG’s evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience.

For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel (www.youtube.com/@LGGlobal) from September 5.

Gaggenau Unveils the Minimalistic Range

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Premium appliance brand Gaggenau unveils its new Minimalistic range, arriving in Europe October 2025. Designed to blend seamlessly into modern kitchens, this collection contrasts the bold Expressive line with a sleek, handle-free aesthetic and hidden interfaces.

🖤 Refined Simplicity

– Floating stainless steel control ring: the only visible element
– Smoked glass fronts: digital interface appears only when activated
– Invisible joints and precise alignments for a flawless finish

🔥 High-Performance Appliances

Includes ovens, steam ovens, microwaves, coffee machines, warming drawers, and vacuum drawers. Highlights:
– Ovens reach 300°C, with a five-pane door rated to 485°C
– Proximity-activated controls and smart cooking modes

🎨 Distinctive Finishes for Seamless Integration

| Finish   | Character |
|————–|—————-|
| Sterling | Subtle gloss with shimmering metallic accents that catch the light |
| Onyx     | Deep matte tones designed to disappear into darker kitchen environments |

Each finish is crafted to complement sophisticated interiors while enhancing the Minimalistic range’s understated elegance.

Built for those who value discreet luxury and professional-grade performance, the Minimalistic range is ideal for architectural kitchens with high aesthetic standards.

Eu energy labels

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Energy Label is one of the EU’s big successes, with 93% of consumers recognising it and 75% using it to make informed choices when purchasing electrical products. 

How can you make sure you’re using the label to its full potential? 

✅ check the energy efficiency class – products are labelled from A (most efficient) to G (least efficient), according to their energy consumption 

✅ check the energy consumption – it tells you exactly how much energy your product is expected to consume per year

✅ check the non-energy parameters – depending on the product, the label can also tell you about noise emissions, water consumption, or repairability 

✅ scan the QR code leading to the European Product Registry for Energy Labelling (EPREL) for even more information and easy comparison before purchasing

EU appliance brands sounded the alarm in an open letter to European Commission President

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The 15 leaders of top EU appliance brands sounded the alarm in an open letter to European Commission President Ursula von der Leyen calling for a dedicated EU Action Plan for the home appliance industry.

Home appliances are essential to modern life. They keep food safe, enable hygiene, preserve health, and help millions of Europeans reduce energy bills and emissions every day. Behind these products stands a strategic industrial sector that contributes €79 billion to the EU economy, supports 1 million jobs, and operates 130 factories across Europe designing, engineering, and manufacturing in Europe, for Europe and the world.

Despite its significant contributions, the sector is being overlooked in the EU’s industrial strategy and is under serious strain.

Rising energy costs, fragmented regulations, overlapping standards, and growing global trade tensions are putting pressure on European manufacturers,  pushing some companies to relocate production outside Europe.

👉 It’s time for the EU to prioritise and protect this essential industry.

Take a closer look at the full letter below 👀
Explore the proposed Action Plan: https://www.applia-europe.eu/news-applia/open-letter-from-eu-appliance-industry-leaders-to-european-commission-president-ursula-von-der-leyen

Korean Giants Eye Hitachi’s Home Appliance Division

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Samsung Electronics and LG Electronics are making strategic moves to acquire the domestic home appliance division of Hitachi Manufacturing Co. in Japan, signaling a renewed push into the Japanese market.

For Samsung, it’s a notable return—18 years after exiting Japan’s home appliance space in 2007. For LG, the acquisition represents a key opportunity to strengthen its footprint in a mature market. Analysts see this development as a shift toward deeper Korea–Japan industrial cooperation, especially as both face growth hurdles and mounting pressure from aggressive Chinese competitors.

According to Japan’s investment banking sector, Hitachi Global Life Solutions (GLS)—the unit responsible for domestic appliances—is officially up for sale. Initial bids were submitted recently, with a preferred bidder expected to be named in October and a final decision slated for December.

Samsung and LG are among the top contenders, alongside seven to eight other firms including Turkey’s Arçelik and several Chinese manufacturers. Arçelik already acquired Hitachi’s overseas appliance business in 2020, adding another layer of complexity to the bidding dynamic

Chinese Appliance Makers Turn Up the Heat in Brazil’s White Goods Market

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Chinese brands like Midea and Hisense are expanding in Brazil’s home appliance sector, targeting gaps in air conditioners and washer-dryer ownership. They’re also competing on value and innovation in mature categories like refrigerators.
Competitive Momentum
Electrolux faces growing pressure from Chinese rivals amid economic challenges. With most purchases driven by product failure or upgrades, affordable innovation is reshaping consumer choices.
Midea’s Investment

In 2024, Midea Carrier invested R$630 million in a new factory, boosting white goods to 35% of revenue. Kitchen appliances are set to match air conditioners in importance.
Local Edge
Domestic production offers Chinese brands cost efficiency and tax perks—especially in zones like Manaus—strengthening their market position.