Category Archives: Domestic appliance news,

China’s Major Home Appliance Production: Mixed Results for Jan–Oct 2025

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The latest figures from China’s National Bureau of Statistics (NBS) show a mixed picture for the country’s “big four” white goods categories during the first ten months of 2025. While three of the four major home appliances posted year-on-year growth, television production continues to slide.
Washing Machines Lead the Pack
Washing machines were the clear standout, with production surging 6.4% year-on-year to 101.08 million units from January to October. That’s an impressive volume, though the pace of growth has eased slightly compared to the 7.5% increase recorded over the first nine months.
Steady Gains for Cooling and Cold Appliances
Air-conditioner output continued its upward trend, posting solid year-on-year growth (exact percentage not disclosed in the latest release but in line with recent positive momentum).
Refrigerator production also expanded on the year, supported by steady replacement demand and export orders.

The divergent trends highlight a clear split in China’s white goods sector: essential laundry, cooling, and refrigeration products are enjoying healthy demand, while the TV segment faces structural headwinds. With the all-important year-end shopping festivals and pre-Lunar New Year restocking season approaching, manufacturers will be watching November and December figures closely to gauge whether the positive momentum in the first three categories can offset the weakness in televisions.
Stay tuned to WhiteGoodsNow.com for the latest production updates, export data, and market insights

Elica Grows Despite Tough Market

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Elica reported €349.5M in revenue for the first nine months of 2025, up 2.3%. Q3 saw a 5.1% boost, driven by new Cooking products in EMEA and Engines growth in Europe.

Margins dipped, with EBITDA at €21.9M and net loss at €3.3M. CEO Giulio Cocci cited strong price pressure but emphasized strategic investments and expanded distribution.

Full-year revenue is expected to reach €455M–€460M. Recent moves include expansion in Germany and the Netherlands, the Steel acquisition, and AriaChef’s award-winning debut in Japan.

Discover the Art of Reduction: Gaggenau’s Minimalistic Series Redefines Kitchen Elegance

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In a world where design often competes for attention, Gaggenau’s Minimalistic series takes a bold step in the opposite direction—toward clarity, cohesion, and quiet sophistication. These appliances don’t demand the spotlight; they dissolve into their environment, allowing form and function to speak in whispers rather than shouts.

🎯 Design Philosophy: Less Is More

“The Gaggenau Minimalistic series, by contrast, is about reduction – a cohesive front, no handles, and precise execution,” says Alexander Stuhler, Gaggenau Industrial Designer. This philosophy manifests in appliances that are visually seamless yet technically uncompromising. It’s a celebration of restraint—where every detail is intentional, and nothing is superfluous.

🔥 Performance Behind the Silence

Despite their understated presence, these appliances deliver professional-grade performance:

Oven: Features a concealed full-surface grill and powerful bottom heat, ideal for achieving restaurant-quality results at home.
Combi-Steam Oven: Combines steam, circulated heat, and grill functions for unmatched versatility and precision.
Fully Automatic Coffee Machine: Introduces “Barista” mode, empowering users to customize every cup to perfection.
Warming Drawer: Maintains exact temperatures for everything from delicate pastries to dinner service.
Vacuum Drawer: Opens up culinary possibilities from preserving freshness to prepping ingredients for sous-vide cooking.

✨ Minimalism Meets Mastery

This series isn’t just about aesthetics it’s about elevating the cooking experience. By stripping away the unnecessary, Gaggenau allows users to focus on what truly matters: precision, performance, and the joy of creation.

🔍 Explore the Collection

Whether you’re designing a contemporary kitchen or refining your culinary craft, the Gaggenau Minimalistic series offers a refined toolkit for those who value both beauty and substance.

Ready to experience clarity in the kitchen? 
Discover the Gaggenau Minimalistic series at.

Currys to Reveal High Street Performance Amid Shopper Spending Concerns

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Currys is set to release a trading update this Thursday ahead of its annual general meeting, offering fresh insight into the health of the UK High Street. The announcement comes as retailers face growing pressure from slowing wage growth and cautious consumer spending.

Despite a 12% dip in share value since July’s peak, Currys stock remains up 18% year-to-date—highlighting resilience in a volatile retail landscape.

Recent analysis from Deutsche Bank warns that High Street businesses may struggle as economic headwinds tighten household budgets. All eyes are now on Currys’ upcoming report to gauge how the electronics giant is navigating these challenges.

Witt Denmark A/S Named Official Nordic Distributor for Haier and Candy

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Starting November 1, 2025, Witt Denmark A/S will officially distribute Haier and Candy products across Denmark, Sweden, Norway, Finland, and Iceland. This strategic partnership strengthens Haier Europe’s regional presence and expands Witt’s portfolio of global brands.

By combining Witt’s deep market knowledge with Haier’s innovation in smart, sustainable appliances, the collaboration aims to accelerate the rollout of IoT-enabled, energy-efficient solutions tailored to Nordic consumers.

“We’re thrilled to offer a wider range of cutting-edge products to our Nordic customers,” says Jonas Haubjerg Grøn, Sales Director at Witt. Francesco di Valentin, Chief Business Officer at Haier Europe, adds, “This marks a key step in our growth strategy, built on shared values of innovation and customer focus.”

Haier Europe sees the alliance as a move toward becoming the top choice for smart, sustainable home solutions in Europe.

Electrolux Unveils Global Restructure

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Electrolux CEO Yannick Fierling has announced a sweeping global reorganisation aimed at sharpening the company’s customer focus—particularly in the Asia-Pacific (APAC) region. The restructure, effective 1 January 2026, marks Fierling’s one-year anniversary at the helm.

Under the new framework, Electrolux will replace its existing ‘Business Areas’ with newly defined ‘Regions.’ The former Europe, Asia-Pacific, Middle East and Africa (BA EA) division will be split into two distinct entities:

  • Region Europe, Middle East & Africa (EMEA)
  • Region Asia-Pacific (APAC)

Fierling explained that APAC will concentrate on commercial functions such as marketing, sales, and product lines, while other regions will also oversee operations like manufacturing. “These changes are designed to enhance customer responsiveness in APAC,” he said, noting that the new regional head will be announced soon.

Electrolux ANZ Managing Director Kurt Hegvold welcomed the restructure, calling it a win for the local market. “It brings our voice closer to senior leadership and strengthens ties with key partners and consumers. A flatter, leaner structure will help us move faster and serve customers more effectively,” he told Appliance Retailer.

Alongside the geographic overhaul, Electrolux has confirmed several leadership appointments:

  • Eduardo Mello becomes Head of Region Latin America, succeeding Leandro Jasiocha. Mello previously led Global Food Preservation and served as Commercial VP for Latin America for a decade.
  • Leandro Jasiocha steps into the role of Head of Region EMEA, replacing Anna Ohlsson-Leijon, who is departing to pursue external opportunities. Fierling praised Ohlsson-Leijon’s strategic leadership and lasting impact on the Group.
  • Patrick Minogue has been named Head of Region North America, following the retirement of Ricardo Cons.

Electrolux Sees Profits Surge as North American Comeback Powers Q3 Growth

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Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.

This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.

“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.