Category Archives: Brand’s

Beko seeks to tap China’s market potential via 2nd import expo in Shanghai

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Beko is seeking to tap the “biggest home appliances market in the world” and support the globalization trend, as the Turkish manufacturer of home appliance and consumer electronics is back for the second China International Import Expo (CIIE) that runs from Nov. 5 to 10 in Shanghai.

“As China is the biggest home appliances market in the world with over 20 percent of the total global market, it is very critical for Beko,” Beko’s China Country Manager Cann Song told Xinhua in an interview by email.

Referring to the fact that China has made remarkable achievements and become “one of the main drivers of globalization and growth of global economy” in the past 70 years, Song said “Beko strongly supports the trend of globalization worldwide” as it is offering products and services in more than 140 countries with 23 different production facilities in nine countries.

In his view, the CIIE offers “an impressive horizon of opportunities” for all companies to introduce their products to the Chinese market, as China aims to be more open to the world and let Chinese people experience high-quality imported products.

“As Beko, we will do our best to support this opening-up policy with our advanced products and technologies,” he said.

For the second CIIE, Beko is back with new products and technologies in cooling, laundry and kitchen categories.

“In the past years, we had comprehensive studies all over China to understand the changing needs of Chinese consumers,” said Song. “We also developed new technologies and adapted the global technologies to fulfil the needs of the Chinese consumers.”

In cooling category, Beko is to be presenting “Beko EverFresh+,” its latest refrigeration technology that keeps vegetables and fruits fresh up to 30 days, three times longer than average.

Beko’s AquaTech makes available a washing machine that allows for half the washing time with twice the care by increasing the power of water with a newly designed paddle.

The global brand shall also introduce its Eat Like a Pro campaign to the Shanghai expo this time. The initiative, launched with support from FC Barcelona and the UNICEF globally, encourages a healthier lifestyle worldwide.

According to Song, Beko has partnered with Chinese star Song Jia to promote the Eat Like A Pro concept nationally.

“We are delighted to take the stage on the 2nd CIIE, the world’s first large-scale national exhibition, to present our latest technologies and innovations to Chinese consumers,” he said.

The scale of the second CIIE is larger than the first one, with the total exhibition area rising to 360,000 square meters from 300,000 square meters last year.

Song called China “one of the most important strategic markets” in Beko’s long-term plan.

“We aim to reach more Chinese consumers and let them experience Beko’s products, the choice of more than 500 million people in the world and a leading brand in the United Kingdom,” he said.

As a premium brand, Beko has been operating in China since 2007, where it now has operations in Shanghai, Changzhou, Shenzhen and Wuxi.

Song described the R&D center in Wuxi, which was set up in October last year, as part of Beko’s long-term plan to support its China growth “with better product solutions specially designed for Chinese consumers.”

“Beko is also expanding sales operations in different regions of China,” he said.

The brand has already reached “substantial market shares” in certain regions of China and achieved a double-digit growth in 2019 despite macro-economic challenges, he said.

“We have strengthened our footprint in major cities in China and penetrated in new regions,” Song added. “We are excited about the opportunities in China market and will continue our expansion in the upcoming years.”

Fulgor Milano, announce the expansion of its distribution area in Southeast US in partnership with Pinnacle Sales Group

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Fulgor Milano, announce the expansion of its distribution area in Southeast US in partnership with Pinnacle Sales Group Inc. After a collaboration lasted since the beginning of 2018, now Fulgor Milano is ready to take it a step further. Gianni Meneghetti, CEO of Fulgor Milano, commented the operation with this words: «I cannot emphasize enough the excitement at HQ in Italy when we were informed that a professional distribution company of Pinnacle Sales Group’s stature had chosen to partner with the Fulgor Milano brand to replace their previous cooking line and to make it the primary focus within their cooking portfolio. We thank Pinnacle for making Fulgor Milano the cooking brand of choice for now and the future.»
But significant words also arrives from Pinnacle Sales Group, which has underlined the quality of Fulgor Milano products.
«We believe so strongly in the Fulgor Milano product line – Ron Avery, CEO of Pinnacle Sales Group, stated – that we have made the strategic decision to align our focus behind a single cooking brand. Fulgor Milano’s full suite of professional appliances embodies the design, performance, and craftsmanship that our dealers and customers desire. With a wide array of products, Fulgor Milano provides a complete offering of styles and price points. Being a family-owned business for 39 years, Pinnacle values the 70-year legacy that Fulgor Milano and the Meneghetti family have established throughout the world. We believe in creating lasting partnerships that span a lifetime and are humbled to partner with such a prestigious manufacturer that has the quality, Italian heritage and family values that we strive to offer our customers every day. The future is very bright indeed.”

Winia Daewoo is aiming to become one of the world’s top 10 home appliance makers

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By focusing more on the North and South American markets, according to the company CEO.”With the aim of becoming one of the world’s top 10 electronics producers, Winia Daewoo has a wide range of products ranging from refrigerators, washers and microwaves to TVs. We have been selling these products in more than 80 countries in Central and South America, North America, the Middle East, Europe and Asia,” CEO Ahn Jung-gu said in a recent interview with The Korea Times.Winia Daewoo’s home appliance production plant in Mexico / Courtesy of Winia DaewooTo accomplish the ambitious goal, the CEO said the company will concentrate on boosting the sales of appliances, especially refrigerators, on the American continents.”We have seen a constant increase in refrigerator sales in the Central and South American markets as well as the North American market. As Mexico has been a strategic foothold for us and we expect refrigerator sales in the region to increase to 2 million in 2020, we plan to expand our refrigerator and washer production lines there,” he said.Winia Daewoo currently has 12 overseas subsidiaries and 11 sales branches worldwide with about 1,000 employees specialized in sales. It has three appliance production factories in Korea, Mexico and China.While the Gwangju plant in Korea has focused on producing high-priced, large-sized appliances, the Chinese plant has produced small- and medium-sized products, and the Mexico line is for manufacturing appliances for consumers in the Americas.Winia Daewoo once competed fiercely with Samsung Electronics and LG Electronics, and enjoyed widespread popularity with its home appliances. But the company struggled financially for more than a decade after its parent company Daewoo Group collapsed under heavy debt in 1999.The electronics maker strived to survive under a debt workout program but failed to graduate from it and finally went bankrupt in 2006.The company was acquired by Dayou Winia Group, a mid-size conglomerate famous for producing kimchi refrigerators, in 2018.Ahn said Winia Daewoo, which mostly sells in overseas markets, is expecting to generate a synergy effect both here and abroad by closely cooperating with its sister company Winia Dimchae.The sister company is widely known among local consumers as it developed the industry’s first kimchi refrigerator, a product specifically designed to store the traditional Korean fermented side-dish.”Winia Daewoo recorded 1.43 trillion won ($1.2 billion) in sales in 2018 and more than 80 percent of the figure was earned from exports. Meanwhile, Winia Dimchae generated more than 90 percent of its sales of 557.3 billion won in 2018 from the domestic market,” he said.”Combining our sales networks overseas with local sales and the distribution network that Winia Dimchae has, the two companies are becoming more responsive to changing market conditions both here and abroad.”Though the two companies are independent, they share their R&D activity to improve efficiency in developing new products.”Since Daewoo was included in Dayou Winia Group in March 2018, we have been sharing many of our activities with Winia Dimchae to boost efficiency and productivity. Besides sharing the sales network of the two, we are sharing R&D and product design activities to improve sales. Also, to concentrate on what each company is good at, Winia Daewoo is focusing on producing washers and dryers while Winia Dimchae is making air-quality control products such as air conditioners and air purifiers,” he said.Winia Daewoo employees in its Gwangju plant produce washing machines. / Courtesy of Winia DaewooThe CEO added Winia Daewoo is also seeking to be included as one of the country’s 10 best companies to work for.”We are aiming to improve our operating profit-to-sales ratio to 5 percent by 2023 and become one of the country’s 10 best companies to work for,” he said.”Also, Winia Daewoo has been working to make Dayou Winia Group one of Korea’s top 50 business group by 2025. To reach this goal, we have been utilizing our global sales network and business knowhow so that more consumers can experience the group’s quality products.”Ahn, who served as a chief of Samsung Electronics’ Peru branch, joined Dongbu Daewoo Electronics in 2015 and was responsible for overseas sales of the firm’s Central and South American region and became the CEO of Winia Daewoo in 2018.Speaking on how Winia Daewoo products are received in the global market, Ahn said producing locally customized appliances makes it one of the most popular brands in many countries.”Winia Daewoo has succeeded in many countries with its locally customized appliances. For instance, our Chef Mexicano microwave enables users to cook 31 traditional Mexican foods such as tortillas and picadillos. To develop the microwave, our employees conducted on-site surveys of local Mexican food and thanks to that effort, we have been leading the microwave market there since 2013,” he said.Though the company has seen growing hurdles due to the rise of Chinese makers that have been aggressively expanding their market presence with cheap and quality products, Winia Daewoo can sharpen its edge by focusing on developing these customized appliances.”We have been expanding our market share with these locally customized products. Based on quality products and our sales networks in many countries that have been in place for more than 30 years, we will continue to take the lead in the competition,” he said.Combining AI, IoT with home appliancesWith artificial intelligence (AI), the internet of things (IoT) and machine learning technologies emerging as must-have features for home appliances as companies can offer an improved user experiences, Winia Daewoo is also working on developing these technologies.”To seek further growth in the business, Winia Daewoo has been conducting research and development into the latest technologies that are crucial in the Fourth Industrial Revolution,” Ahn said adding IoT technologies will be applied to Winia Dimchae’s signature kimchi refrigerator first.”Our sister company Winia Dimchae plans to feature an IoT feature in its upcoming kimchi refrigerator, which will hit the market this year. These features will also be included in Winia Daewoo products at the right time,” he said.

Hotpoint and Jamie Eat your fridge campaign

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Hotpoint has teamed up with Jamie Oliver for the Eat Your Fridge Challenge.

Hotpoint joins with Jamie Oliver in Eat Your Fridge campaign

The campaign is encouraging consumers to participate in seven days of being more mindful when it comes to cooking and committing to throwing away zero edible food waste.

To help Jamie Oliver has created recipes, tips and food hacks designed to help consumers look at food waste in a new light.

https://www.hotpoint.co.uk

Return of Fagor

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Fagor Sociedad Cooperativa has reached an agreement with the Polish group Amica, manufacturer of household appliances with a presence in more than 60 countries , which licenses the use of the name Fagor for the sale of white goods, which means the return of this brand to Spanish market.

With this agreement, Fagor – which will continue to belong to Fagor S.Coop – is incorporated into the Amica brand catalog , which considers that this agreement will be a key step in its process of growth in the European market.

Amica is confident that the first units of this “complete range, modern and innovative” of Fagor appliances will be on sale before the end of the year, Amica managing director for the Spanish market, Vicente Sánchez, said in a note.

The product director of the Spanish market, Pedro Rodríguez, explained that Amica has prepared a portfolio of appliances “dedicated to the Spanish market” that include “two completely new lines” with innovations and innovative functions to “meet the real needs of users” .

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Amica is a leading European manufacturer of household appliances with more than 70 years of experience, which has among the pillars of its strategy investing in recognizable local brands. The group’s portfolio includes the brands Amica (Central and Western Europe), Hansa (Eastern Europe), Gram (Scandinavia), CDA (United Kingdom) and Fagor (Spain).

The group employs more than 3,000 people and manufactures more than 5 million appliances per year in more than 60 countries. In 2018, the consolidated turnover of the group touched 700 million euros, according to data distributed by the company.

The license agreement between Fagor Sociedad Cooperativa and Amica is in addition to the one that the Gipuzkoan group signed in February with the Cantabrian company Cantra SL to allow the use of the Fagor brand to manufacture and distribute kitchenware products.

Hisense, Gorenje and ASKO

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IFA 2019 officially kicked off in Berlin. Hisense Group, the world’s leading home appliance enterprise, presented in an unprecedented scale with three major brands: Hisense, Gorenje and ASKO, and they became the focus of the exhibition.

The technology-leading Hisense Laser TV, well designed Gorenje refrigerator with high-tech applications, and high-end ASKO kitchen appliances are on display at the exhibition. The innovative products of the three brands make Hisense one of the home appliance providers with the most complete categories.

Hisense, Gorenje and ASKO present at IFA 2019
Hisense, Gorenje and ASKO present at IFA 2019

Hisense’s outstanding performance in the European markets has always attracted much attention. Since 2006, Hisense has put forward the strategy of “brand globalization” and maintained a rapid development trend, with a compound annual growth rate of over 20%. The European market is a key area for Hisense’s strategic internationalization layout. After more than ten years of development, Hisense has formed a sales network centered on the German market and expanding to Spain, Italy, the UK, France and other markets. Hisense has also built its Europe R&D center and production base in order to localize products. From January to July 2019, the sales volume of Hisense brand in the European market increased by 19.4% YoY, and the growth in key markets such as Germany and the United Kingdom exceeded 20%.

Meanwhile, Hisense also accelerated its entry into the European market through mergers and acquisitions. In August 2018, Hisense officially completed the acquisition of European appliance giant Gorenje. With a high brand awareness, Gorenje is one of the leading manufacturers of high quality home appliances in Europe. Gorenje owns high-end brands such as ATAG and ASKO, and it has a production base in Europe. With Gorenje, Hisense has established full-scale products and a complete system containing research, production and sales, which accelerated its market development process.

Hisense’s brand awareness has increased significantly in Europe by sponsoring UEFA EURO 2016™ and 2018 FIFA World Cup™. Once again, Hisense is the official partner of UEFA EURO 2020™. As the competition approaches, Hisense is expected to show even stronger growth in Europe.

Samsung Brings a Breath of Fresh Air to the Home Appliances Market with Three Dynamic Products at IFA 2019

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Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet™ vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.

Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.

“We are excited to introduce the POWERstick Jet™, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet™ vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.

Strong Suction Power Paired with Impressive Filtration
The POWERstick Jet™ targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet™ delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W1 of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.

Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet™. The impressive filter captures 99.999%2 of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm3 sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet™ comes with a removable high-capacity battery, meaning you can replace it with a spare4 to clean for twice as longer.

A New Way to Refresh Clothes for Consumers
AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Clean Air for Indoor Living
European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free™ air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene5. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.6

The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.

The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.

Beko announced its recent product innovations in the new edition of the IFA in Berlin,

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Beko announced its recent product innovations at IFA in Berlin, the largest consumer electronics fair in the world. Its latest product innovations have been designed to help improve the well-being of consumers and include everything from small appliances to large household items, such as refrigerators, washing machines, dishwashers and ovens, all equipped with the latest technologies.

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Beko works every day with the aim of promoting a healthier lifestyle and does so by developing, on the one hand, new technologies for the conservation of food in its optimal nutritional state for longer, and on the other, appliances that contribute to reduce the consumption of water, electricity and waste, betting on sustainability and environmental care.

Beko AutoDose and AquaTech® technologies

Beko dishwashers and washing machines with AutoDose technology automatically dose the optimum amount of detergent to always obtain an excellent wash. Thanks to this new technology, the user will only have to fill the tank with his usual detergent once a month since the AutoDose system is responsible for managing the appropriate dose in each wash and incorporates an indicator that informs when it is time to refill it. new. In this way, it allows consumers to save time, detergent, water and effort, giving them the free time they deserve.

For its part, Beko’s new AquaTech® washers harness the power of water to maximize clothing care. The mixture of water and detergent penetrates more strongly into the fabric at the same time that a bubble effect is generated, thus saving up to 50% in time and 50% more care of clothes compared to conventional programs, according to affirms the brand.

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Combi Steam oven

Beko incorporates in its multifunction oven the exclusive Combi Steam technology, which allows you to prepare fast and healthy meals. This new product combines multifunction cooking and steam cooking in a single device, which allows great flexibility when selecting the most appropriate method according to the dish to be prepared.

In addition, thanks to the power of steam, Beko’s Combi Steam oven offers a healthier way of cooking, enhancing the aromas and flavors of the ingredients and preserving the essential nutrients in food.

Always fresh fruits and vegetables

With EverFresh +, Beko’s latest refrigeration technology, fruit and vegetables are kept fresh for up to 30 days. Thanks to the air channels, humidity is controlled precisely, reducing condensation and minimizing temperature variations. Thus, in the EverFresh + compartment, Beko ensures that the optimal environment is created for the best preservation of fresh foods without the need for chemicals, helping users lead a healthier life.

Prepare healthy meals while maintaining the nutritional value of the ingredients

Loss of nutrients from food due to oxidation during the smoothie is one of the biggest challenges that Beko faces. For this, the brand presents the new blender that eliminates the oxidation of food thanks to its vacuum technology, conserving nutrients, color and flavor of milkshakes and juices for longer. In this way, the new product allows its consumers to prepare their favorite beverage and enjoy it the next day as freshly made, with all its nutritional value.

Hoover AXI will offer Amazon Dash Replenishment

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Hoover, the international brand of the Haier Europe group stands out for its innovative nature that has led it to become a benchmark of trends for more than a hundred years introducing high-tech products with the aim of taking care of people’s well-being, has launched its first washing machine with Artificial Intelligence (AI), product of excellence of the AXI range.

The innovative features of AXI allow the user to control the washing machine thanks to the APP Hoover Wizard, simply using the voice and through intelligent speakers such as Alexa, fully compatible with AXI.

AXI, thanks to the assisted washing program, suggests the most suitable washing program for all types of fabrics and also memorizes those that are more common among users, making cycle selection faster and easier, while geolocation technology checks the weather forecast and defines the best time to do laundry, ensuring the time necessary for drying clothes.

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Not only is it innovative and intuitive, but it is also effective and functional: indeed, AXI’s premium features include Care Dose, automatic detergent and softener dosing up to 21 wash cycles, which together with the Total Care function, perfect emulsion of water and detergent that is injected into the drum penetrating directly into the fibers, guarantees an excellent washing with class A certification. These high-level performance is complemented by a quiet inverter motor, which ensures durability and reliability, drastically reducing the noise level and vibrations during the wash cycle.

In addition, from the end of July, AXI will offer Amazon Dash Replenishment, the Automatic Detergent Replenishment Service through Amazon, so users will never have to worry about buying detergent anymore.Activating the Automatic Detergent Replenishment, supplies will be delivered when necessary: this service can be configured through the Hoover Wizard App and the Amazon account, selecting the detergent that you want to automatically replenish. AXI will measure the amount of detergent consumed in the wash cycles, and will automatically order the selected products when they are about to run out.

Likewise, AXI leads the excellence in energy saving and silence: the energy class A +++ -50% is the most eco-efficient classification in appliances and guarantees the best results and the lowest consumption.

“Hoover aims to propose and launch innovative products to improve the user experience towards a smart home and lifestyle,” says Haier Europe Director of Connectivity, Piergiorgio Bonfiglioli. “With AXI we launch a smart product capable of representing the evolution of connected appliances and working together with a leading partner such as Amazon, we offer an intelligent product that also differs in the sector for its energy class and sustainability.”

“The Dash Replenishment function, Automatic Replenishment Service, aims to facilitate the lives of consumers and help them always have stocks of their essential daily products , ” says David Jackson, General Manager of the Dash Replenishment Service. “With Dash Replenishment, users save travel to stores and rely solely on their Hoover AXI connected washing machine to make replacement orders when necessary – it’s that easy. We are excited to work together with Hoover to expand the home appliance portfolio. ”

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