The Turkish manufacturer has been active on the European market for many years and presents itself every year at the IFA fair, where this year it showed new products under various brands it owns or has a license for. This includes, for example, Sharp in the household appliances category, Daewoo with a wider portfolio including televisions and appliances, and the well-known Vestfrost brand. It is already physically presented in some branches of the Electro World chain and now also in the new Alza.cz showroom and sales point in Prague’s Čakovice. Representatives of the retro series can be seen on site, including a robust 90 cm wide stove or refrigerator from the so-called Art Collection. We expect that Vestel will continue to increase its activities not only in the Czech Republic in 2023.