TCL celebrates strong sales with “Inspire Greatness” campaign at 2022 World Cup

The electronics company celebrated Team Brazil’s progress to the World Cup quarter finals, and is supporting its brand ambassadors from national teams across Europe.

TCL has revealed it intends to close out 2022 with strong market sales of its product portfolio. The company claimed to have the highest market share of the 98-inch TV category in the first nine months of 2022, and according to OMDIA’s Global TV Sets report 2022 H1, was a top two LCD TV brand globally for the first half of the year.

TCL and Team Brazil partner to “Inspire Greatness”
TCL and Team Brazil launched the “Inspire Greatness” campaign in the build up to the FIFA World Cup 2022. The company launched a video campaign on social media, previewed at IFA 2022, which starred brand ambassadors Phil Foden of England, Pedri of Spain, Rodrygo of Brazil and Raphael Varane of France. The campaign centred around the footballers enjoying TCL’s flagship Mini LED TV, as well as products like FreshIn air conditioners, refrigerators as well as washing machines too.

As part of the campaign, the company also launched a “creative filter” across social media platforms, which uses augmented reality to connect fans of different football teams from across the globe.

“The brand’s yearlong efforts in sports marketing have paid off helping elevate the company’s brand awareness and ultimately leading to a strong sales performance around the world”, TCL stated.

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