Haier Europe will be showcasing its latest innovations and technologies at IFA 2023, the consumer electronics and household appliances exhibition in Berlin. The company will present a unique event called “Connect to Extraordinary,” which will highlight the connectivity and interconnection of its products and services. The event will feature the solutions and services of Candy, Hoover, and Haier, the three most strategic brands in Europe. These brands will showcase how innovative technologies, connectivity, and artificial intelligence can improve daily life and benefit society and the environment. The event will also focus on Haier’s efforts in the field of Smart Energy Management.Already a pioneer in the IoT world, Haier Europe brings to IFA 2023 the new projects dedicated to the creation of domestic environments in which connected ecosystems develop an integrated and all-encompassing service platform , becoming the main tool for maximizing energy efficiency in the home . At IFA, the links between the smart functions of the solutions proposed by Haier Europe, energy suppliers and connected systems that include photovoltaic, solar, air conditioning and household appliances are concretely revealed ; a complete system for the integral management of the connected home , all orchestrated by the hOn app. The service platform is in fact continuously updated and allows you to manage the connected appliances of the three brands. The latest release offers an app open to everyone , even to those who don’t have a smart product at home , and constitutes a great evolution both in terms of flexibility and in terms of design and ease of use. The renewed interface of the app offers a customizable home page where you can add your favorite smart widgets: thematic digital directories that are easy to consult. Connect an appliance to the hOn appit means ensuring an extremely versatile tool which, in the hands of each user, offers infinite customization possibilities combined with a multitude of additional functions to simplify every daily routine.center stage, the Haier Europe Immersive Dome , an immersive area where storytelling comes to life through visual, sound and light interactions . The visitor thus experiences an experiential journey where, totally immersing himself in the corporate vision, he can explore the entire Haier Europe ecosystem, built on the concepts of interconnectivity, efficiency, personalization and smart services. The solutions, products and novelties of Candy, Hoover and Haier are then revealed in three distinct macro-areas that host different connected scenarios capable of putting the consumer at the centre. An exciting journey that starts from technology to get to energy efficiency, passing through the optimization of resources and time.Haier unveils itself at IFA 2023 with new connected ecosystems that have always been characterized by advanced technologies, premium design, customization options and a new vision of versatility. The space dedicated to the brand includes four areas that allow you to get in touch with the Haier world and the infinite potential deriving from the connection with the hOn app . Within the first area , dedicated to washing , the visitor will see the boundaries of sustainability shiftedand professional results, thanks to the new X SERIES 11 range with solutions that also reach class A-40%. The washing machines and dryers of this series offer an innovative Air Treatment which allows you to keep the garments as new after each wash. Maximum energy efficiency also for I-PRO SERIES 7 PLUS which also comes in class A-30%. In the second area the keyword is versatility, the brand in fact presents new proposals that can satisfy any request, need and desire of the consumer. It is the CUBE 90 SERIES 9 multi-door refrigeratorthe real control tower of the connected home dominates the scene: in collaboration with the hOn app, it can in fact interact with all the connected appliances. The unique design of the brand is shown in two distinct areas . In an exclusive area dedicated to cooking, the new ID SERIES is unveiled , connected ovens and hobs characterized by a unique style and the exclusive Bionicook technology at the service of the tastes and habits of every consumer, always at the center of new connected functions. The HAIER CASARTE SERIES capsule collection is the star of the set-up that combines art, technology and artificial intelligence. A series of solutions for the home that set the standards of tomorrow’s luxury today.IFA 2023 Candy arrives with a declaration of intent: to surprise. And she does so with a layout that heralds new accessible efficiency, new design lines and a renewed style that represent the prelude to major innovations that will be unveiled in the coming months. The Smart & Efficient Home displays the brand’s best-in-class proposals which, thanks to connectivity and the hOn app , achieve maximum levels of energy efficiency which translates into real savings and waste reduction . The class A smart refrigerator is fresh, the Rapidò dishwasher – the fastest and most spacious on the market in class A – and theRapidò Pro washing machine in class A-20% are just a few examples of the brand’s products that will also come alive with engaging activations to reveal all their characteristics. Also debuting at IFA is the brand new range of Candy connected ovens , designed for a creative and truly smart cooking experience, protagonists of the cooking shows that will enliven the Candy space. Also on display are the solutions which, in perfect Candy style, simplify life with brilliant ideas for every size. Slim and smart proposals such as the Rapidò dishwashers – which expand the range with a solution just 45 centimeters wide and a countertop solution for 8 place settings – and the new mini washing machine, space-saving and with front loading.Welcome to Hoover ‘s Revolutionary Home which offers a new style and shapes the characteristics that make this brand unique: performance, reliability, efficiency, style and attention to the consumer. 2023 is truly the year of the revolution for Hoover, which presents the new HFX cordless electric broom with the exclusive CORNERGENIETM technology . It transforms in just one step, allowing you to reach new levels of cleaning in every corner of the house . The Hoover exhibition area also hosts an exciting installation of the H-WASH 700 washing machine drum – in class A-30%: the widest on the market in standard dimensions. The results on the laundry are tangible and speak of excellence: 20% improved cleaning and 17% less creases found at the end of the laundry, even at full load, thanks to the extra large basket. Always attentive to the sphere of well-being and with the aim of achieving maximum hygiene, at IFA Hoover is showcasing dishwashers with features that ensure the largest internal space treated with antibacterial agents . Thanks to the exclusive Dry Boost Fan , the top model of the H-DISH 700 PRO range guarantees impeccable drying , even for plastic containers and smooth surfaces such as, for example, those of some pans. In the area dedicated to the brand, also thePremium Collection 5, the new range of ovens and induction hobs with a renewed design and style, and advanced connected functions that can be activated with the hOn app, to be discovered live thanks to a dedicated QR code.