BSH Home Appliances Pvt Ltd, a subsidiary of global premium home appliance leader BSH Hausgeräte GmbH, proudly announces the opening of its first Bosch and Siemens brand store in Kolkata. This milestone marks a significant step in BSH’s expansion strategy, strengthening its presence in East India and bringing world-class home solutions closer to consumers in the region.
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The Rise of Multi-Drum Washing Machines: A New Era of Smart Laundry Solutions
The washing machine market has seen a surge in innovation, with leading brands rolling out multi-drum solutions to meet evolving consumer demands. The call for an “all-in-one lazy washing machine” that effortlessly handles underwear, socks, shoes, and clothes has spurred companies into action, with groundbreaking designs showcased at AWE2025.
Haier has led the charge with its newly launched three-drum lazy washing machine, officially delivered to customers in its first batch. According to JD platform data, the product has already surpassed 20,000 sales, with over 29,000 reservations placed for upcoming releases. Not far behind, Midea has introduced the Xiaowumei 3.0 washing machine, featuring a modular stacking system that allows users to expand from two to three, five, or even seven drums. This model achieved more than 10,000 sales within just 28 hours of its debut on JD.
Hisense, another key player in this emerging trend, unveiled its Marshmallow Ultra Family Drum—an innovative three-drum modular washing machine designed for flexibility. Current reservation figures indicate sales exceeding 20,000 units. With top brands racing to deliver advanced double- and triple-drum washing machines, could this category be the next big wave in the industry?
Haier’s approach focuses on maximizing capacity within a single machine, slightly taller than standard models yet compact enough to accommodate three drums. The largest drum is dedicated to everyday laundry, while the two smaller ones are ideal for delicate items such as socks, underwear, or baby clothes. Meanwhile, Midea and Hisense have opted for a modular, split-design system that enables multi-zone washing. Their models maintain a standard width, integrating dual-drum mini washers within a single unit. The Hisense Marshmallow Ultra Family Drum even offers a detachable three-drum setup, though individual drum purchases are currently unavailable. Additionally, their stackable configuration supports washing and drying functions, allowing users to build upwards to create a five- or seven-drum system.
With these pioneering designs redefining the traditional washing machine, the industry may soon embrace multi-zone washing as the new standard for convenience and efficiency.

Whirlpool Corporation named one of America’s Most Innovative Companies 2025 by Fortune
Whirlpool Corporation has been named one of “America’s Most Innovative Companies 2025” by Fortune, recognizing its continued leadership in pioneering home appliance solutions that improve life at home. The prestigious list honors companies demonstrating outstanding innovation across product development, business processes, and corporate culture.
De Longhi managment
The management of the De’Longhi group is strengthened . During the Assembly that approved an excellent 2024 budget (revenues up 6.6% at constant perimeter, Ebitda margin going from 14.6 to 16%, net profit + 24% to 311 million).
Silvia De’Longhi, Fabio’s sister, who had been a member of the Board of Directors for a long time, will take on the role of Vice President previously held by Fabio, while her father Giuseppe (who was President and ‘Executive Director’ will probably be appointed Honorary President, a position that was inserted into the statute during the Assembly. Fabio De’Longhi will hold both the positions of President and Chief Executive Officer – CEO of the group.

Miele Unveils Next-Generation Dishwashers with Energy Efficiency Class A
Miele is setting new standards in sustainability with the global launch of its latest dishwasher range, boasting the highest energy efficiency rating. The G 5000 Active and Active Plus models will be available starting May 2025, making top-tier efficiency more accessible across all price points.
Leading the Market in Sustainability
The demand for energy-efficient appliances is growing, with more than half of Miele dishwashers sold in Germany carrying an A or B label—solidifying Miele’s reputation as a leader in sustainable innovation. The updated G 5000 series now ensures consumers can enjoy maximum energy savings without compromising performance.
AutoOpen: A Smarter Approach to Drying
One of the most significant advancements in the new lineup is the integration of Miele’s AutoOpen automatic door opening function across all models—a feature previously reserved for premium-tier appliances. AutoOpen deactivates the final heating phase, significantly reducing energy consumption. At the same time, the door opens slightly to allow natural air circulation, effectively removing residual moisture without the risk of damage to kitchen cabinets. This ensures superior drying results while maintaining the long-term durability and aesthetic appeal of surrounding surfaces.
Precision Cleaning with AutoDos Technology
For added convenience, the G 7000 series includes AutoDos, Miele’s automatic detergent dosing system with an integrated PowerDisk. This feature ensures precise dispensing of powder granules, preventing under- or over-dosing to deliver consistently high cleaning performance.
With its latest innovations, Miele continues to prioritize efficiency, sustainability, and user convenience, reinforcing its commitment to excellence in home appliances.

Beko UK sales director retirement
After 20 incredible years at UK Beko plc, we’re saying a fond farewell to Kevin Wackett as he retires from his role as Sales Director.
Kevin’s Beko journey began in 2004 as Key Account Director and since then he’s been a driving force behind our growth, leading the Sales team with passion, purpose, and a whole lot of heart. Under his leadership as Sales Director since 2011, Beko became the UK’s number one appliance brand, a milestone we’re proud of and one Kevin helped make possible.
But Kevin’s legacy goes far beyond business results. He’s been a mentor, a motivator, and a constant source of positivity. His integrity and warmth have left a lasting mark on everyone fortunate enough to work alongside him.
Kevin, you will be sadly missed and always remembered as a big part of the Beko story.
The Smeg SKC01 Soda Maker: Sparkling Moments Made Effortles
Discover refreshment reinvented with the Smeg SKC01 Soda Maker—a perfect blend of iconic Italian design and everyday functionality.
Tailor your fizz to perfection with the easy-to-use carbonation control, delivering sparkling water just the way you like it. Compact and cordless, this stylish appliance transforms still water into bubbly brilliance, bringing a touch of sparkle to every occasion—be it joyful afternoons with the family or sophisticated dinner soirées.
The SKC01 Soda Maker comes complete with an 800ml Tritan™ Renew bottle, allowing you to embrace sustainability and say goodbye to single-use plastics. Designed with care for both convenience and the planet, it’s refreshment you can feel good about.
Available in four chic finishes—Storm Blue, Emerald Green, Matte Black, and Matte White—this appliance isn’t just functional; it’s an elegant addition to your kitchen counter.
Effortless sparkle, timeless style—the Smeg SKC01 Soda Maker delivers it all.

Midea Acquires Teka Group
Midea has finalized its acquisition of the Teka Group (excluding Teka Rus LLC), announced in June 2024 after receiving all necessary approvals.
Teka Group operates in over 120 countries with brands like Teka, Küppersbusch, and Intra, holding strong positions in kitchen and bathroom markets across Europe, Asia, and Latin America. It has 10 factories and employs around 3,000 people, recognized for innovation, quality, and design.
This acquisition combines Midea’s technology and manufacturing strengths with Teka Group’s 100-year brand heritage and global presence. The aim is to provide consumers worldwide with more comprehensive home solutions.
Midea’s support will enable Teka Group to strengthen operations, expand product lines, and enter new categories, reinforcing its three main brands.
Jian Fu, President of Midea International Business, expressed delight in welcoming Teka Group, stating the combination will deliver innovative solutions and added value to customers globally

Smeg EMC02 Espresso Machine Brews Up a Red Dot Design Award Win
Smeg is thrilled to announce that our EMC02 Manual Espresso Coffee Machine has been honored with the esteemed Red Dot Design Award 2025 in the Product Design category. This prestigious accolade celebrates the seamless fusion of innovative design and professional-grade performance embodied in the EMC02, underscoring Smeg’s enduring dedication to excellence.
The Red Dot Design Award, a globally recognized mark of outstanding design, distinguishes products that excel in aesthetic appeal, functionality, and originality. The Smeg EMC02 particularly impressed the jury with its harmonious blend of advanced technology and meticulous attention to detail.

Polish BSH Factories Shine in Global Production Awards
Polish BSH Factories Shine in Global Production Awards! ✨
Once again, the exceptional talent and dedication within BSH’s Polish plants have been recognized on a global stage. In the recent internal Production Awards competition, three Polish factories triumphed, showcasing groundbreaking projects that are truly transforming ways of working. 💡⚙️ 🏆
Leading the way, the washing machine factory clinched first place in the Organizational Culture category. Their winning project focused on fostering greater diversity within the internal transport department. Through proactive initiatives, they successfully adapted the majority of positions to be suitable for women. The remarkable results include enhanced diversity, a more positive and inclusive work environment, and a significant boost in workplace safety! 💪
Adding to Poland’s success in the same Organizational Culture category, the dryer factory secured a well-deserved place in the TOP 3. Their team revolutionized the approach to work safety by implementing the ABRA matrix. This initiative sparked over 400 improvements, fostered complete team engagement, and demonstrably elevated safety standards – a testament to their sense of responsibility and proactive approach! 🏭
Furthermore, the Wrocław oven factory earned a spot in the TOP 3 of the prestigious Factory of the Year category. This recognition celebrates the remarkable coherence between their vision, mission, and daily operations. Thanks to the collaborative efforts of the entire team, and the exceptional dedication of section managers, they successfully achieved strategic objectives, even in the face of challenges.
