Located at Ecully, in the Rhône region (69), at the Groupe SEB world headquarters, the new global innovation center has just been opened. It comprises six centers of excellence, a multidisciplinary hub and an innovation strategy team.
The new facility is dedicated to the creation of disruptive innovation concepts and collaborates with Business Units to develop product offerings for all of the Group’s brands.
GE Appliances, a Haier company, announced plans to invest $450 million at its Appliance Park headquarters and manufacturing operation and add more than 1,000 new jobs by year-end 2023.
Dyson’s retail expansion continues without slowing down. With the opening of the third Dyson Demo Store, this time in Izmir.
Its largest Dyson Demo Store in Turkey is located in Izmir’s IstinyePark Mall, offering a unique technology experience.
Dyson invite everyone to our new store to experience the newest Dyson technologies!
Haier further increases its investments in Turkey. The company allocates 85 million Euros in its two factories in Eskisehir, creating 1,600 jobs.
Signature ceremony for the first Tumble Dryer go off the production line
Haier – number one company globally in major appliances – announces the opening of its washing production factory in Eskişehir, Turkey with a ceremony attended by President Recep Tayyip Erdoğan. With a €40 million investment, the company expands its tumble dryers’ platform and will further increase its production capacity with an additional €45 million investment in dishwasher factory that will be operational in 2022.
Opening Ceremony of Haier Smart Home Washing Production Factory in Turkey
This milestone places Turkey as Haier’s largest production and export center in Europe to serve both domestic and global markets and represents Haier’s vision to be the first consumer choice for smart home. It is also a testament to Haier’s commitment to Turkey as a long-term strategic partner.
Yannick Fierling (left）shows sincere thanks to President Recep Tayyip Erdoğan (right)
The new tumble dryer factory opening ceremony was held on October 23 with the participation of President Recep Tayyip Erdoğan. Minister of Industry and Technology, Mustafa Varank and other officials of the local and national Government and Parliament also attended the event.
Local team of Haier Europe
“These investments mark an important milestone to enhance the extraordinary skills of our people in Turkey and people in Turkey and are a testament to Haier’s commitment to Turkey as a long-term strategic partner.” – states Yannick Fierling, Chief Executive Officer, Haier Europe.
They place the Country as Haier’s largest production and export center in Europe to serve both domestic and global markets and are a key step in elevating Haier to the top three players in the industry in Europe by integrating artificial intelligence, IoT, and connectivity into high-end products and home solutions. We want to consolidate this mission by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, systems and platforms for the entire value chain.”
Haier Smart Home Industrial Park in Turkey
The expansion of the production facility had led to a new platform for all the standard size tumble dryers as well as new basement for better performance, especially for heat-pump models, and new and improved product features and components. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands – Candy, Hoover and Haier – and aimed to simplify and improve quality of life.The tumble dryer site is built on a 190,000 sqm area and the total space dedicated to the new factory is 43,000 sqm. About 900 people will be employed for a full capacity of 1.5 million units per year.
The new dishwasher site, scheduled for completion in June 2022 will be 35,000 sqm and about 700 people will be employed for a full capacity of 1 million units per year.
Did you know True has been family-owned and American-made since 1945? (
In 2008, True refined their refrigeration line for the home, bringing the performance and quality of commercial refrigeration to home kitchens and outdoor entertaining spaces. The rest is history. Learn more. https://bit.ly/38pMHnh
Bosch has been rated Australia’s No.1 vacuum cleaner brand by Canstar Blue in 2021.
Canstar Blue is one of the most trusted comparison sites in Australia. Their 2021 vacuum cleaner review evaluated 16 different brands and surveyed over 2,900 Australian households.
Bosch scored five-star ratings in the value for money, quietness and overall satisfaction categories.
These ratings apply to vacuum cleaners right across the Bosch range, from traditional corded vacuums to innovative cordless handsticks offering maximum flexibility.
Discover our award-winning vacuums cleaner range:https://www.bosch-home.com.au/experience-bosch/innovations/bosch-cordless-vacuum-cleaners
Known as the busiest crossroads globally, the famousShibuya Crossing in Tokyo, Japan, witnesses 2.5 million Japanese pedestrianspass through it every day. Amongst the high-rise buildings, the AQUA brandvideo of Haier Smart Home, making a big debut on the streets of Shibuya sinceOctober 18th, has come into view of passers-by.
In the video, the AQUA brand ambassador described AQUA’s long-term solutions to better the life for users, as well as the ongoing tenth-anniversary user feedback activities. AQUA campaigned the event, which ran from October 15th to December 31st, partnering with PayPay, Japan’s biggest mainstream payment network.
This event will not only take place on the streets of Shibuya, but will also make an appearance at 18 stations of JR Shinjuku, and Osaka Shinsaibashi, a shopping mall, in late October, garnering over 10 million impressions. And engage in substantial user interaction on major home appliance websites, Yahoo, users’ favorite reading matters, SNS and other platforms. Additionally, users may engage in considerable participation in this activity at 300 offline stores of the major channels. The current activity has been carried out for two weeks, but the retail promotion effect has already appeared. The pre-sale of newly launched high-end rollers has exceeded 100, and the weekend sales of ultra-thin TZ have also increased by nearly 50% compared to before the event.
Introducing the AQUA 10th Anniversary series of theme activities enhanced Japanese consumers’ awareness of the AQUA brand, increased their preference for AQUA, strengthened their connection with the channel, and pushed sales efficiently in the year-end. Following that, AQUA will continue to grow, always putting priorities on user requirements and giving back to users.
Chinese company that sold millions of faulty dehumidifiers to U.S. customers will pay $91 million for failing to tell regulators that the devices could overheat and could catch fire, federal prosecutors announced Friday.
Gree Electric Appliances, Inc. of Zuhai, China and its Hong Kong subsidiary entered into an agreement to avoid criminal prosecution, the U.S. attorney’s office announced. The firms also will provide restitution to victims for fire damage caused by the dehumidifiers.
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