Haier investment in Turkey

Haier further increases its investments in Turkey. The company allocates 85 million Euros in its two factories in Eskisehir, creating 1,600 jobs.

Signature ceremony for the first Tumble Dryer go off the production line

 Haier – number one company globally in major appliances – announces the opening of its washing production factory in Eskişehir, Turkey with a ceremony attended by President Recep Tayyip Erdoğan. With a €40 million investment, the company expands its tumble dryers’ platform and will further increase its production capacity with an additional €45 million investment in dishwasher factory that will be operational in 2022.

Opening Ceremony of Haier Smart Home Washing Production Factory in Turkey

This milestone places Turkey as Haier’s largest production and export center in Europe to serve both domestic and global markets and represents Haier’s vision to be the first consumer choice for smart home. It is also a testament to Haier’s commitment to Turkey as a long-term strategic partner.

Yannick Fierling (left)shows sincere thanks to President Recep Tayyip Erdoğan (right)

The new tumble dryer factory opening ceremony was held on October 23 with the participation of President Recep Tayyip Erdoğan. Minister of Industry and Technology, Mustafa Varank and other officials of the local and national Government and Parliament also attended the event.

Local team of Haier Europe

“These investments mark an important milestone to enhance the extraordinary skills of our people in Turkey and  people in Turkey and are a testament to Haier’s commitment to Turkey as a long-term strategic partner.” – states Yannick Fierling, Chief Executive Officer, Haier Europe. 

They place the Country as Haier’s largest production and export center in Europe to serve both domestic and global markets and are a key step in elevating Haier to the top three players in the industry in Europe by integrating artificial intelligence, IoT, and connectivity into high-end products and home solutions. We want to consolidate this mission by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, systems and platforms for the entire value chain.”

Haier Smart Home Industrial Park in Turkey

The expansion of the production facility had led to a new platform for all the standard size tumble dryers as well as new basement for better performance, especially for heat-pump models, and new and improved product features and components. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands – Candy, Hoover and Haier – and aimed to simplify and improve quality of life.The tumble dryer site is built on a 190,000 sqm area and the total space dedicated to the new factory is 43,000 sqm. About 900 people will be employed for a full capacity of 1.5 million units per year.

The new dishwasher site, scheduled for completion in June 2022 will be 35,000 sqm and about 700 people will be employed for a full capacity of 1 million units per year.

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