Currys the UK retailer, has today launched its first customer loyalty scheme to support customer retention
Currys Perks was developed for customers by customers. Research was undertaken to curate a loyalty club that shoppers would most value and want to be a part of. The three main benefits are:
Member discounts: Relevant and interesting offers and deals, exclusive to members
Monthly surprises: From new tech giveaways to a ‘win your basket’ and much more
Partner benefits: additional perks from some of the biggest brands – starting with free three-month Apple TV subscription
Grundig launches World’s 1st FiberCatcher® washing machine to help tackle plastic pollution
Beko plc was part of the All-Party Parliamentary Group (APPG) that met at a Houses of Parliament event hosted by Alberto Costa MP, Chair of the APPG.
The APPG has published a policy paper to look at the issues surrounding Microplastics and their harmful effect on the environment. The group was made up of MPs, manufacturers, charities and NGOs – and called on government to take several steps to reduce microplastics, including mandating appliance manufacturers to incorporate microfibre filters in washing machines.
Microplastic pollution is a growing problem, with little pieces of plastic shedding from clothing during the wash cycle and entering our water sources.
Helping to solve this issue is a new and innovative appliance from Grundig. The Grundig FiberCatcher® washing machine was highlighted as a great example of a product innovating in this space. Grundig FiberCatcher® is the World’s 1st washing machine with an integrated synthetic microfibre filter that catches up to 90% of synthetic fibres released only during synthetic wash cycles, helping to protect our waterways and oceans.
The Grundig FiberCatcher® washing machine has three programmes that catch synthetic microfibres in a special integrated filter, which when full, is returned to Grundig, to then be sent to a specialist company to be recycled.
Other organisations in attendance and making a difference were the Marine Conservation Society whose ‘Stop Ocean Threads’ campaign has driven awareness and action on microfibre pollution, and The WI (National Federation of Women’s Institutes). Not only are the WI the Secretariat to the APPG, but they have been working to protect and conserve our oceans from pollution since 1927. They also launched the ‘End Plastic Soup’ campaign in 2017 to focus specifically on the issue of microplastic fibre pollution
Iranian President Ebrahim Raisi instructed the ministries of commerce and economy to ban imports from South Korea’s home appliances companies, following orders from Supreme Leader Ali Khamenei.
Khamenei’s orders came in response to a request by several domestic home appliance manufacturing companies to prevent the import of foreign-made home appliances into the country, a reference to Samsung and LG.
BISSELL’s “Little Green” was featured as part of a New York Times article that examined the rise of social commerce on the social media platform, TikTok.
Little Green was featured as the case study of sorts, in which they looked at the how the hundreds of videos featuring the device were driving clicks, views and ultimately, sales.
Liebherr introduces new combination options that elegantly integrate into any kitchen. Arriving Fall 2021: the new Monolith Bottom Freezer Refrigerator in 30” and 36” will be available fully integrated, with panel-ready and stainless-steel door options to customize to your liking. To see more https://home.liebherr.com/en/usa/ncsa/residential-appliances/monolith/monolith.html
Fulgor Milano, the Italian manufacturer of high quality cooking appliances. The historical company, founded in 1949 by the Meneghetti family, will partecipate to Kbis, Orlando (Usa) from 8 to 10 february 2022 and to Salone del Mobile from 13 to 18 April 2022 in Milan.
A common thread runs through the story of Fulgor Milano that is closely tied to the history of a family with deep roots in the Italian Veneto region. «A passion for quality, contemporary design and the Italian way of life – the company explains – inspire us to continually improve and develop in the area of innovation. Although Fulgor Milano has had a history of manufacturing cooking equipment since the late ’40s, it became our goal to build on that heritage and develop cooking equipment that would exceed all expectations of quality, performance, and styling».
Among the most appreciated products of Fulgor Milano, we can mention Sofia, a free standing cooker characterized by high level technology and sophisticated style. «Sofia – the company says – represents the beauty and sofistication that is Italy and the Meneghetti family has paid tribute to all the unique cultural aspect of this country with Sofia and the complete line of Fulgor Milano products
Rangemaster new and refreshed 60cm cooking collection is now available with induction. Induction cooking provides numerous benefits, it’s safe, energy efficient and ultra-responsive! When you want all the professional style features and functions of a Rangemaster range cooker but you don’t have the space for a large appliance, the 60cm collection may be compact in size but they are still big on performance. Whether you favour a modern or traditional look there is something to suit every kitchen as our 60cm cookers are available in both the popular Classic and Professional+ designs. There is also a choice of fuel types including All Gas and Ceramic options as well as the new Dual Fuel and Induction models.
More than £200m has been wiped off the stock market value of AO World after the online retailer blamed driver shortages and supply chain problems for lower than expected profits.
The warning prompted a sharp sell-off, with investors fearing a reversal of fortunes for the electric goods retailer – one of the star performers of the pandemic when online shopping boomed –
Miele has announced its ‘Quality Ahead of its Time’ TV advertising marketing campaign to run this autumn. The marketing campaign is stated to double its media spend for 2021 and quadruple its spending in preceding years. Scheduled to air from October 8 to November 26, the countrywide TV campaign will run on channels such as Channel 4, Sky and ITV and will be supported by on-demand platforms including ITV Hub, Sky and Channel 4 On Demand. It centres around Miele’s. 120-year historical past in constructing high-quality, top class appliances, most of which the company says are designed to last for 20 years.
On September 9, Haier Smart Home won the 2021 Superbrands award in Malaysia. On September 22, Haier Smart Home was awarded the medals and certificates. Haier Smart Home, which entered the Malaysian market 16 years ago, has now become a premium brand favored by Malaysian users.
As a branch of Haier Smart Home, Haier Malaysia was founded in 2005. Relying on the strong global resource platform advantages of the headquarters, Haier smart home solutions and a full range of products are available in more than 1000 stores. In the past two years, Haier Smart Home has also become one of the fastest growing home appliance brands in Malaysia.
Fan Guofeng, head of Haier Malaysia, said that winning the 2021 Superbrands award is credited to the “user-centered” business philosophy. Whether it is the best-selling four-door refrigerator, the large-drum washing machine with stabler operation, or the energy-saving air conditioner featuring self-sterilization and self-cleaning, Haier Malaysia’s products have provided healthy life solutions for Malaysian families in the post-COVID-19 era, and won the trust and support of local mainstream channels.
Shouldering corporate social responsibility, Haier Malaysia has launched donations of anti-epidemic materials and daily necessities for many times to help Malaysian users tide over these difficult times.
Going forward, Haier Smart Home will continue to concentrate on the needs of Malaysian users and create an IoT ecosystem brand with the goal of premium brand transformation.
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