Miele has announced its ‘Quality Ahead of its Time’  TV advertising marketing campaign to run this autumn.
The marketing campaign is stated to double its media spend for 2021 and quadruple its spending in preceding years.
Scheduled to air from October 8 to November 26, the countrywide TV campaign will run on channels such as Channel 4, Sky and ITV and will be supported by on-demand platforms including ITV Hub, Sky and Channel 4 On Demand.
It centres around Miele’s. 120-year historical past in constructing high-quality, top class appliances, most of which the company says are designed to last for 20 years.