Smeg  brand La Pavoni,

Host, held from 22 to 26 October 2021 in Milan, Smeg took part with the historical brand La Pavoni, acquired by the company in 2019. During the Fair, to welcome customers and visitors, a stand was dedicated to design and tradition, in which history and innovation came together in the models presented to the market.

The protagonist has been the new Diamantina, reinterpreted by Raffaella Mangiarotti and Matteo Bazzicalupo of @deepdesign. Bringing back the first Concorso model of 1956 to its former glory, the machine perfectly embodies the founding values of the historic brand.

Not only novelties, but also an authentic piece of history were presented at the La Pavoni stand: on display the first espresso machine designed and built by Desiderio Pavoni in 1905, L’Ideale, restored by careful restoration. Alongside the domestic models, professional machines were also displayed to guarantee catering professionals innovative solutions like the new version of the automatic Bar T model, designed in collaboration with _blank design studio.

SMARTER COOKING WITH SMEG AREA INDUCTION HOBS

SMEG announce the arrival of ther innovative AREA induction hob range, ft. state-of-the-art auto pot tracking, which cleverly detects your pan and follows its movement across the hob, from boiling to simmering & melting, anywhere across the hob’s surface!

The most advanced induction appliance SMEG have produced, why not explore AREA’s key features https://www.smeguk.com/news/2021/area-induction-hob.html

Smeg @Milan design week

Milan Design Week 2021, Smeg and Italia Independent renew their bond, sharing their historical production know-how, guided by the same vocation for the pursuit of quality and for the dissemination of Italian style throughout the world.

The collaboration between the two companies has been established since 2012, resulting in the creation of the iconic FAB28 refrigerator in the Denim version and the SMEG500 refrigerator in collaboration with Fiat, presented in 2013. From 4 to 10 September 2021 the SMEG refrigerator covered in Denim will be exhibited in memory of the first collaboration between the brands, together with the timeless SMEG500 refrigerator, at the Italia Independent Boutique located in the center of Brera in via Fiori Chiari, 24 in Milan.

The Flagship store – developed on a total area of 90 square meters – was designed with of idea of welcoming customers. An innovative environment, characterized by furnishings, lights, layouts that evoke the spaces in which Lapo lives and works. The absolute protagonists are the new Italia Independent, Laps Collection, CR7 Eyewear and Hublot Eyewear collections, which stand out in dedicated spaces so as to give each brand the right visibility

Diet Coke announces collaboration with SMEG

Diet Coke and SMEG, are coming together to celebrate the most sacred of moments – the Diet Coke break. The collaboration will deliver customers the chance to win a limited-version Diet Coke branded SMEG FAB10 beverages fridge, alongside thousands of different prizes for the duration of September and October.

Diet Coke has been synonymous with the break moment since the early ‘90s. Those that grew up with the iconic adverts know just how crucial taking a good break can be, and where else but from an iconic SMEG fridge would you want to head to for your ice-cold Diet Coke?
To celebrate these break moments, Diet Coke is giving away one limited edition fridge a day through an promotion from 6th September through to 10th October, where consumers can simply scan a QR code from promotional packs for the chance to win a fridge or a cooler sleeve to keep their Diet Coke chilled for longer.

John Davies, head of marketing for SMEG UK&I, says: “At SMEG, we have had the pleasure of working with some amazing partners over the years. We’re delighted to have joined forces with superbrand, Diet Coke. Mirroring many of our own values, what better way to celebrate than to enjoy a chilled Diet Coke from your very own limited-edition SMEG drinks fridge!’.

PEANUTS AND SMEG IN A LIMITED EDITION FOR THE 70TH ANNIVERSARY OF THE COMIC

It is in 1950 that the first colored Peanuts strip designed by Charles Schulz appears . For many years, his characters have accompanied generation after generation with the stories of Charlie Brown, Snoopy, Woodstock, Linus and all the others.

Over many years, the characters of Peanuts have become a familiar presence, which have accompanied intimate moments lived in our homes and that we may remember with nostalgia.

Perhaps it is precisely for this great sense of familiarity with the public that the brands share that Peanuts has chosen a design icon such as the Fab refrigerator present in homes all over the world.

For this commemorative edition, the FAB10 was chosen , a minibar of the 50s Style family. On a white background like a sheet of paper stands the illustration taken from the original Snoopy archives .

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SMEG VIVOscreen oven

New from SMEG VIVOscreen oven displays
The oven range has been renewed with the new VIVOscreen displays which allowing more information and functions to be shown. Intuitive, easy to read and simple to use. High definition images illustrate the extensive range of automatic programmes for smart cooking.

The addition of the new extra wide VIVIMax screen allows the user to have access to greater information at one time. More functions are accessible which makes it quite easy to read and simpler to use. The full touch vertical and horizontal scrolling makes navigating through the new display a pleasure to the fingers as well as the mind. In order to make it easy to use, users get an explanation of the function performed by a specific item on the display through a pop-up box that appears if the item is held for 3 seconds.

The new bright colours, visual icons and High Definition graphic effects allow the viewing experience to be phenomenal and a pleasure to the eyes. If you prefer to create your own recipes, then the My Recipes section allows you to store up to 64 of your own favourite dishes into the memory of the oven.

In order to have consistently perfect cooking results, the temperature probe monitors the core temperature of the food. As a result, the cook has complete control over the cooking and can personalise results just to their liking.

The new display is available in two versions: VIVO, with a size of 4” x 3” (9.5 x 5.5 cm), and VIVOMax premium display, with a size of 6 ”x 3” (15 x 5.2 cm). Both displays can be found on our Linea and Dolce Stil Novo design lines.

The VIVOscreen ovens will join Smeg’s smart range, known as SmegConnect. The oven will work in conjunction with the new dedicated SmegConnect app, which can be used to control your appliances remotely from your chosen handheld device. Perfect for those always on the move, you can preset the oven on your way home from work so your dinner is ready to go for when you get back – ideal after you’ve had a long day and the last thing you want to do is wait for your dinner to cook!

Offering a new vertical within the connected home, Smeg’s VIVOscreen connected ovens will be available for customers to purchase nationwide once they hit stores in September 2020.

NEW SMEG SLATE GREY / KETTLE TOASTER

https://www.smeguk.com/news/2020/slate-grey-breakfast-set.html

Smeg announce the addition of a sleek new finish to its KLF03 kettle and TSF01 toaster, a rich and elegant Slate Grey hue. This smart new shade joins Smeg’s extensive colour range, which already includes bold bright, fun pastels and opulent metallics.
Whether you are looking to create a focal point within your kitchen or introduce an industrial style to your space, slate grey is so versatile.