Diet Coke announces collaboration with SMEG

Diet Coke and SMEG, are coming together to celebrate the most sacred of moments – the Diet Coke break. The collaboration will deliver customers the chance to win a limited-version Diet Coke branded SMEG FAB10 beverages fridge, alongside thousands of different prizes for the duration of September and October.

Diet Coke has been synonymous with the break moment since the early ‘90s. Those that grew up with the iconic adverts know just how crucial taking a good break can be, and where else but from an iconic SMEG fridge would you want to head to for your ice-cold Diet Coke?
To celebrate these break moments, Diet Coke is giving away one limited edition fridge a day through an promotion from 6th September through to 10th October, where consumers can simply scan a QR code from promotional packs for the chance to win a fridge or a cooler sleeve to keep their Diet Coke chilled for longer.

John Davies, head of marketing for SMEG UK&I, says: “At SMEG, we have had the pleasure of working with some amazing partners over the years. We’re delighted to have joined forces with superbrand, Diet Coke. Mirroring many of our own values, what better way to celebrate than to enjoy a chilled Diet Coke from your very own limited-edition SMEG drinks fridge!’.

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