Tag Archives: Miele

Miele USA factory opens

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Miele, the world’s leading manufacturer of premium domestic home appliances, has officially commenced production at its first-ever US-based production plant. Located in Opelika, Alabama, the facility has begun producing its Generation 7000 built-in ovens, designed specifically for the North American market. 

This Opelika facility will produce appliances for the neighboring US, Canada and Mexico markets, which will greatly reduce the delivery time from weeks to just a few days, while also lowering the impact on the environment. This much improved turnaround time is important as the US market continues to be a key growth market for Miele.

“The facility is up and running as part of the first phase of development,” said Uwe Brunkhorst, Senior Vice President of the Business Unit Cooking at Miele.  “We are especially pleased that despite the tight timeline, the team has achieved their goal and production has started ahead of schedule – the first oven has officially come off the assembly line.”

“Collaboration between the production sites in both Germany and the US together with the newly hired and thoroughly trained staff played a crucial role in this success,” said Ulf M. Kranz, Managing Director of the Opelika production plant in the United States.

The first American employees were trained at the Oelde plant in Germany, and those members of the team are now taking on both assembly tasks as well as the training of new colleagues in Opelika. The thirty-five person on-site team is growing exponentially and in the first phase, the plant is slated to employ up to 150 people.

Miele wine storage

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Miele has unveiled its latest collection of freestanding wine  units, which it says are ideal for entertaining as we move towards the festive period.

The new products incorporate Miele’s ActiveHumidity software, which regulates the humidity level inside the unit and can be adjusted by both the user interface and via the Miele app.

Other features include a mechanical door lock which requires a key, LED dimmable lighting, and improved energy efficiency. New technology is also incorporated to keep the units’ rear panel dry, which prevents the formation of condensation and

Miele to use AI  Diagnostics

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Miele is empowering people to take matters in their own hands with AI

AI Diagnostics, our smart feature we present at IFA Berlin, is now live for washing machines and dryers: The AI-powered feature provides reliable troubleshooting assistance. When an error message appears, the AI identifies the most likely cause and provides instructions on how to fix the error yourself. In the future, AI Diagnostics will be available for more appliances and will even predict disruptions so that preventive measures can be taken. This helps reduce service calls and optimizes the use of our appliances

Miele new products

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Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.

IFA2024

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The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:

💥Midea Group : IFA Home Appliances, Hall 5.1-101
💥Miele: IFA Home Appliances, Hall 2.1-101
💥SharkNinja: IFA Home Appliances, Hall 3.1-103
💥Sharp Europe : IFA Home & Entertainment, Hall 22-302

These exhibitors are set to redefine the future of living and entertainment! We will keep you informed

Miele starts selling refurbished electronic parts

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According to a UN report, 62 million tonnes of electrical and electronic waste (including old washing machines, PCs, and mobile phones) were produced in 2022 – an increase of 82 % compared with 2010. In most cases, the electronic modules end up dumped along with the appliance, not only resulting in the loss of valuable resources but also damaging the environment. Miele is tackling this problem head on by taking back and refurbishing an increasing number of damaged and broken components. Customers in five EU countries can now choose to have a refurbished electronic module fitted when their appliance requires repairs.

On average, only 22 % of all electrical waste produced is recycled. Most of the components that are not recycled end up on landfill sites or are burned. “We’re fighting back against electrical waste and giving used electronic components a new lease of life,” says Axel Kruse, SVP Customer Service at Miele.

If the electronic modules in a washing machine, a dishwasher or a coffee machine require replacing, Miele service technicians are now able to offer customers the choice of a new or a reconditioned spare part when they attend to make the necessary repairs. Despite costing around a third less than the equivalent new parts, reconditioned parts are still tested to the same strict quality criteria. Refurbished electronic modules can also be used when carrying out repairs covered by warranties and contractual agreements – including when these services are provided by Miele service partners.

Change in the Executive Board of Miele

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Olaf Bartsch has announced that he will be stepping down as Executive Director Finance & Administration of the Miele Group in the first half of 2025. His role will be assigned to Stefan Koss, most recently CEO and President North America at BSH. Born in 1971 in Langenhagen near Hanover, he began his professional career in 1999 as a trainee and subsequently in Controlling at BSH. This was followed from 2002 by a series of management positions in the Finance/Controlling department at BSH or at the corporate headquarters of Robert Bosch GmbH. Prior to his current position, Stefan Koss was Vice President Corporate Controlling at Robert Bosch.

Miele Stiftung Warentest

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For the sixth time in a row, a Miele dishwasher has achieved first place in the Stiftung Warentest. The G 7205 SCi XXL secured the top score of 2.2 in the test. The device is particularly impressive in the economy program (Eco), as well as in handling and noise, with top marks in each case. Thanks to a height of 84 to 86 centimeters, the XXL model can also easily accommodate large plates or long-stemmed drinking glasses

Miele celebrities 125 Years

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July 1899, Carl Miele Sr. and Reinhard Zinkann registered their new company Miele & Cie. with the vision of making better products rather than cheaper ones. This commitment to ‘Immer Besser’ has guided Miele through 125 years of remarkable achievements.

Starting in a small factory in Herzebrock with just 11 employees and a cream separator as the first product, we launched our first round wooden tub washing machine, the ‘Meteor’, just two years later. In 1907, Miele moved to Gütersloh, where Miele continued to expand their innovative product range and workforce.

Today, Miele is one of Germany’s most respected brands, employing over 22,000 people in 49 countries. Our journey has been marked by many successes and pioneering milestones, as well as challenges and bold decisions that have shaped the company.

From early social responsibility and initiatives such as a company health insurance fund in 1909, to leading the way in environmental sustainability and winning the German Sustainability Award in 2014 and 2023 – Miele has always pushed the boundaries.  risen from a manufacturer of cream seperators and butter churns to a world leader in premium kitchen, laundry, floorcare and medical appliances.

Miele at the IFA Kick-off: 125 years of quality and innovation meet 100 years of IFA

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New standards in laundry care and design

Sustainability as a common thread – with a focus on circularity and AI

Attractive promotional appliances and new colour worlds for the anniversary

“I am delighted to have the opportunity to speak to you in this symbolic year” – with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer’s trade fair innovations and other focal topics. Product highlights include, in particular, the new ‘Nova Edition’ series of washing machines and dryers, which promises, for example, maximum protection of textiles.

“Once a Miele. Always a Miele. 125 Years of Quality” – this is the Miele motto for this year’s IFA. “Like no other company in the industry, Miele stands for quality and longevity”, says Reinhard Zinkann, whose great-grandfather founded the company together with Carl Miele Sr. In its anniversary year, Miele is presenting more than 70 attractively equipped special models from all product ranges in two series of special offers: The “125 Edition” includes a total of 28 attractively equipped models with a price advantage and/or free accessories. The 45 appliances in the “125 Gala Edition” also offer a free warranty extension of 125 weeks.

At the same time, the great-grandson of the company’s co-founder of the same name reaffirms his clear commitment to Germany, where Miele currently operates eight of its 15 plants, with investment commitments for the German plants totalling 500 million euros. According to Zinkann, the same strict quality standards apply in all Miele plants and are implemented and monitored 100 per cent everywhere. “Made by Miele is indivisible”, says Zinkann.

Giving appliances a second life

Another part of Miele’s ‘DNA’ is sustainability – at this IFA with a focus on circularity and the inclusion of AI. “We want to give our appliances a second life and are focussing on the reusability and recycling of appliance components and materials.” The company therefore continues to focus on durable, repair-friendly products and resource-saving production. At IFA, the company is also presenting a concept study for the first Miele product that is made entirely from recycled material and can also be completely recycled.

In the field of AI, the company utilises digital applications throughout the entire life cycle of its products: From AI-supported software in research and development, to AI-based optimisation of product quality in production, to AI-supported Smart Food ID cooking detection. Zinkann gave an example of one of the latest functions of the Miele app, which also contributes to greater sustainability: “With AI Diagnostics, we offer our users self-help in the event of appliance malfunctions and thus save many unnecessary customer service calls.”

Sustainable stand concept reused

As announced in 2022, Miele is reusing the sustainably designed IFA stand with modular structures for the third time at this trade fair. This is in combination with the extensive avoidance of waste, climate-friendly logistics and the use of environmentally friendly cleaning agents. In addition, Miele will also be prominently represented in the IFA ‘Sustainability Zone’ exhibition area this year, where it will present innovative approaches and technologies for the topic of circularity.

Zinkann gave an initial preview of one of the most exciting new products at IFA under the heading “Nova Edition”, which refers to the washing machines and dryers that stand out above all in terms of laundry care and design. “I can’t reveal any more here yet, all the details will follow at IFA.”

Versatile new design options

The two new colour worlds for built-in appliances in the handleless ArtLine range are real eye-catchers. With ‘Pearlbeige’, Miele presents a versatile mix of grey and beige, and with ‘Obsidian black matt’, the premium manufacturer picks up on the trend for matt surface textures. Both colours can be individually and harmoniously integrated – both in a dark overall concept or as an elegant accent in a light environment.

As usual, Miele will be presenting its new products with 270 appliances on a stand area of 3,000 square metres in Premium Hall 2.1. Two-star chef Alexander Herrmann will be providing tasty samples at the stand.