According to Chinese media outlet Lanjinger News, several individuals claiming to be Hisense employees have taken to social media to allege that Hisense Group is undergoing significant layoffs. Reports suggest that the company’s workforce is being reduced from 110,000 to 80,000, with an estimated layoff rate of 20 to 30 percent. One verified employee of Hisense Home Appliances mentioned that the layoffs would occur in two phases, before and after the Lunar New Year, with an overall reduction of 30 percent.
Lanjinger News contacted multiple Hisense employees, who confirmed awareness of the rumors but were unclear about the specific plans or scale. An employee from Qingdao Hisense Network Technology Co. noted that many employees had already been informed. Another employee suggested that online reports might be exaggerated and that the actual number of layoffs could be lower, although demand and orders this year were significantly weaker compared to previous years.
When Lanjinger News reached out to Hisense Home Appliances Group and Hisense Visual Technology as investors, a representative from Hisense Home Appliances indicated that large-scale layoffs were unlikely but not yet confirmed, advising investors to make their own judgments while noting that the circulating information was inaccurate. A representative from Hisense Visual Technology stated that no related notices had been received.
Attempts to verify the information with Hisense Group’s public relations department went unanswered at the time of publication.
The report also recalled similar rumors from early 2020, when Hisense faced allegations of a large-scale layoff involving 10,000 employees. At that time, the company acknowledged workforce reductions as part of a performance optimization strategy but denied the scale of the layoffs being as high as reported.
Tag Archives: #Manufacture
Miele USA factory opens
Miele, the world’s leading manufacturer of premium domestic home appliances, has officially commenced production at its first-ever US-based production plant. Located in Opelika, Alabama, the facility has begun producing its Generation 7000 built-in ovens, designed specifically for the North American market.
This Opelika facility will produce appliances for the neighboring US, Canada and Mexico markets, which will greatly reduce the delivery time from weeks to just a few days, while also lowering the impact on the environment. This much improved turnaround time is important as the US market continues to be a key growth market for Miele.
“The facility is up and running as part of the first phase of development,” said Uwe Brunkhorst, Senior Vice President of the Business Unit Cooking at Miele. “We are especially pleased that despite the tight timeline, the team has achieved their goal and production has started ahead of schedule – the first oven has officially come off the assembly line.”
“Collaboration between the production sites in both Germany and the US together with the newly hired and thoroughly trained staff played a crucial role in this success,” said Ulf M. Kranz, Managing Director of the Opelika production plant in the United States.
The first American employees were trained at the Oelde plant in Germany, and those members of the team are now taking on both assembly tasks as well as the training of new colleagues in Opelika. The thirty-five person on-site team is growing exponentially and in the first phase, the plant is slated to employ up to 150 people.
Turkish home appliance manufacturers express concerns
The Turkish White Goods Manufacturers Association (TÜRKBESD) has raised alarms about the potential repercussions of ongoing anti-dumping investigations on essential materials such as stainless steel and sheet metal. These investigations could lead to increased production costs and inflation.
Taxes on crucial materials, including stainless steel, sheet metal, and polystyrene, which constitute 17-18% of production costs, might elevate product prices by 5% and diminish international competitiveness.
This scenario could shrink Turkish manufacturers’ global market share and export capacity. In September, Turkey’s domestic white goods market experienced a 15% decline
Beko close UK factory
Beko Europe told staff last month that its Hotpoint UK factory in Yate, near Bristol, will close on December 31.
The decision means the end of more than a century of manufacturing at the site on Station Road.
A spokesperson from Beko Europe said all affected staff have been notified and that they are “grateful for their continued efforts”.
Midea new factory Brazil
Midea has launched its second home appliance factory in Brazil, now with an annual production capacity of over 1 million units, marking a new milestone in #manufacturing capabilities. 🎉
With an integrated system for production, R&D, and sales, Midea has created a nationwide network of sales and after-sales channels to meet local market needs and foster #innovation.
Moving forward, Midea will continue to focus on product innovation and market share growth in Brazil, while deepening local production capacity and supply chain, further enhancing competitiveness across South America
APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances
APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances and consumer electronics in all its aspects: technologies, equipment, design, machinery, accessories, components, parts and spare parts, materials, logistics and services.
A real business and networking event tailor made for all appliances and consumer electronics manufacturing industries . The event will take place in the prestigious Bologna Exhibition Centre, on 12-14 November 2025 . In an exhibition area of over 12,000 square meters , hundreds of companies will showcase the best of national and international technologies and services , and their novelties: in this supply chain sector, as well as many others, Italy is at the forefront of the world, and its companies are leaders in innovation, technologies, export and market share.
APPLITECH 2025 will bring together thousands of globally renowned experts from appliance and consumer electronics manufacturing industries and their value chain suppliers, managers, technicians, planners, installers, dealers, distributors, retailers, investors, institutions and associations, science and academia, policy-makers , NGOs, research centers and consultants
Gorenje to close components plant
Gorenje, part of China’s Hisense Group, said on Tuesday it is closing the components production plant in Rogatec, eastern Slovenia, as it is no longer competitive.The Gorenje plant in Rogatec, where components for refrigerators and freezers are manufactured, will be closed at the end of August 2025, and production will be greatly reduced at the end of this year,” Mateja Celin, a corporate communications officer with Gorenje, said in a statement to SeeNews.
The production of refrigerators and freezers, the components for which are made in Rogatec, has been taking place in Valjevo in Serbia for years now, Celin explained.
Amica new strategy
Amica group announced a new “Back to Profitability” strategy. Its goal is to ensure the sustainable growth of Amica Group in key European markets and to focus on the heating equipment segment. Our assumptions? Increase sales by 7% annually by 2030, EBITDA at 5% in 2027 and 7% from 2030, increase RONA (return on net assets) to 14% in 2027 and exceed 17% from 2030. Additionally, we strive for stable dividend payments to shareholders. Amica have used the past 10 years to expand in Western Europe, invest in production capacity and new technologies, optimize our operations and strengthen our financial base. External factors, such as the pandemic turmoil, the war in Ukraine and our exit from the Russian market, which means a loss of sales of approximately 300,000 pieces of heating equipment per year, have stood in the way of full implementation of the HIT2023 strategy goals. The new “Back to Profitability” strategy, which we are announcing during the cyclical downturn in the household appliances industry, focuses on ensuring lasting profitability for the Amica Group and using the potential of the production center in Wronki, Greater Poland. We intend to make good use of the opportunities we see in the coming years – emphasizes Jacek Rutkowski, President of the Management Board of Amica SA mission is to offer durable and reliable household appliances with the highest quality of service to make everyday life easier for consumers, while respecting the local traditions and heritage of our brands (#Amica, #Fagor, #Gram, #Hansa, #CDA). In turn, our vision is to become the most recommended brand of heating equipment on key markets in Europe.
Falmec shows new products
Area30 is one of the most important events in Germany and Europe for the kitchen sector. For Falmec it was a great opportunity to present products and 2025 previews to a specialized audience of industry professionals, including retailers, architects and designers,
According to the organizer Trendfairs GmbH, the thirteenth edition of the event, held from September 21 to 26, saw the presence of over 12 thousand industry experts.
The Falmec stand reflected the concept of ‘invisible technology’ in which the aspiration becomes part of the kitchen architecture, with solutions that are hidden inside furnishing elements.
Haier new smart manufacturing air conditioning factory?
Unconfirmed Chinese press reports claim that Haier plans to invest CNY2.5bn (US$350m) to build a new smart manufacturing air conditioning factory in Qingdao, eastern Shandong Province.
The factory, near Haier’s current headquarters, will be capable of producing five million sets per year. These will include wall-mounted units, duct units, multi-splits, heat pumps and other products for the domestic market, Europe, North America, Australia, the Middle East, and southeast Asia.
The first phase is expected to be put into production in September 2026 and the second phase in December 2027.
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