Tag Archives: LG

LG WashTower in Paris

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To raise awareness for the LG WashTower™, which has been garnering increased popularity among European consumers, LG France set out to win the hearts of French consumers with a unique experience zone. On October 28, the company unveiled a giant structure in the shape of LG WashTower at Pompidou Centre in Paris, catching the eyes of Parisians and tourists alike. For one day, the general public was invited to discover the new design and advantages of the all-in-one laundry solution inside the 8-meter-high column created with realistic proportions and design.



Located in Beaubourg, one of the capital’s oldest districts and the beating heart of Paris since Medieval times, the Pompidou Centre is home to Europe’s largest collection of modern and contemporary art and an important cultural center for Parisians as well as tourists. With daily traffic in the area estimated at around 50,000 visitors a day, it was the perfect location to promote the new LG WashTower.



Upon entry, visitors were met by a model dressing room installed with an actual LG WashTower, showing consumers how the product can flawlessly blend in with home spaces while providing more information about the conveniences the product can provide. And, to provide a source of entertainment, the experience zone featured a game event, offering visitors an opportunity to win LG WashTower figurines created in partnership with famous German toy brand Playmobil.
LG also promoted Busan’s bid to host the World EXPO 2030, setting up banners in the area as part of efforts to highlight the beautiful port city as the best candidate to host the global event.
First introduced in France in July last year, the LG WashTower saw solid sales growth of 150 percent after the launch of its compact version in June this year. The new WashTower Compact is smaller than the 2019 version by 100 millimeters in width, 170 millimeters in depth and 235 millimeters in height, requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity. Thanks to its compact size, the LG WashTower has been highly praised by European consumers as a space-efficient solution that delivers greater convenience.

The company plans to further promote the WashTower globally, focusing on its sleek and minimal design as well as the exceptional performance and convenience it provides.

Lg returns to TV with an advert dedicated to Instaview refrigerator

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The new LG Electronics television campaign dedicated to the world of Side by Side LG InstaView refrigerators kicked off this week .
The television campaign is part of a broader communication campaign , which will also have variations on digital and social platforms, aimed at consolidating brand and product awareness.
The campaign is developed around the concept ” LG InstaView: the refrigerator made to look inside ” which refers to the peculiarity of the InstaView technology which allows, with two simple touches of the hand on the darkened glass panel, to look inside the refrigerator without having to open, thus avoiding unnecessary dispersion of cold air which is the basis of poor food preservation.This useful function was created precisely to deal with a very widespread habit: opening the refrigerator door and keeping it open for a long time while waiting to check its contents, decide what to eat, which foods to buy… that is, the bad habit created basically by the protagonist of the commercial, filmed while, motionless, he stares at the inside of the refrigerator without being able to make a decision

LG Releases Preliminary Earnings for Third-Quarter 2023

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LG reported consolidated revenues of KRW 20.7 trillion and operating profit of KRW 996.7 billion in the third quarter of 2023, both the second highest third-quarter figures in the company’s history.

Driven by the major business of home appliances as well as vehicle solutions, LG’s future growth engine, the company accelerated the qualitative growth of its business despite the economic slowdown and prolonged decline in demand. Operating profit increased more than 30 percent compared to the same period last year as well as the second quarter of 2023.Driven by the major business of home appliances as well as vehicle solutions, LG’s future growth engine, the company accelerated the qualitative growth of its business despite the economic slowdown and prolonged decline in demand. Operating profit increased more than 30 percent compared to the same period last year as well as the second quarter of 2023The LG Home Appliance & Air Solution Company has seen significant growth in the B2B area with its HVAC solutions. The company aims to further expand its air conditioning business with heat pumps and ESS in response to the growing demand for eco-friendly and high-efficiency products in North America and Europe. And, launched in the third quarter, LG ThinQ UP 2.0 – a smart home innovation that combines home appliances and subscription services – has already received positive responses from customers and is leading change in the home appliance paradigm.

LG@IFA2023

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LG Electronics introduces, at IFA 2023, its new built-in kitchen “package”. The lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven. The built-in kitchen package bolsters LG premium product portfolio, which already includes the ultra-premium Signature Kitchen Suite. Considering the InstaView oven, thanks to its enhanced insulators and optimized heating control, the appliance achieves an A++ energy efficiency rating. The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door. Moreover, leveraging the uniform heat and precise control of ProBake Convection™ technology, the product can provide specialized cooking settings such as steaming, sous-vide and air frying. Cleaning the oven after use is easy with EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, is showcased at IFA.
As regards to the LG QuadWash dishwasher, the product offers an A energy efficiency rating, employing the company’s Inverter Direct Drive Motor to optimize energy usage during every cycle. With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, the TrueSteam™ technology minimizes water spots. The appliance also features an easy-to-read LED display panel and is Wi-Fi-enabled: the product can connect to the LG ThinQ™ app, allowing users to control and monitor operation, download new cycles and resolve minor issues with Smart Diagnosis.
Finally, LG’s new induction hob has a downdraft ventilation system and presents a hood located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings. User-friendly slide-type touch controls contribute to the understated, minimalist look of the hob.

Samsung, LG and Arçelik announce the interoperability of their smart homes

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Samsung , LG , Arçelik and Vestel have announced interoperability between the smart home connections of their products. This removes one of the main obstacles to the development of the smart home. Until now, in fact, it was necessary to download the application of each brand to control smart devices: Samsung SmartThings, LG ThinQ, Vestel VeeZy or Arçelik HomeWhiz.

However, the philosophy of ‘corporate ecosystems’ has not made its breakthrough while the philosophy of complete interoperability has made its way. Thus, the Home Connectivity Alliance was born in 2021, which includes Samsung, LG, Vestel and Arçelik.

Users will be able to choose which application they wish to use and will be able to control LG or Arçelik devices with it (for example with the Samsung app).

The 1.0 interface specification, launched by HCA, enables cloud-to-cloud communication and will be available in some countries as early as late 2023 and then expand over time. Initially, interconnections will only be possible between pairs of brands, for example Samsung with LG. Full interoperability will occur over time.the first phase, washing machines, dishwashers, refrigerators, air conditioners, stoves, air purifiers and some small appliances will be supported. In the next phase, more devices will be supported. According to the HCA statement, not only newly produced devices will benefit from this opportunity, but also owners of older devices.

Since cloud-to-cloud communication technology will be used, users will not need to upgrade their home appliances or purchase hub devices. Simply update your smart device control software (downloaded to your mobile device

HCA also includes GE Appliances, Haier, Electrolux, and Trane.

LG & Samsung @IFA 2023

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LG Electronics will showcase energy-efficient home appliances under the theme of Net Zero House. Its new drum washing machine is about 40 percent more efficient than the highest energy efficiency grade.

The new dryer has the highest energy efficiency level among products available on the market, with an energy efficiency rating of A+++. The new dryer also incorporates the next-generation, eco-friendly refrigerant R290 with a global warming potential (GWP) of 3.

The company will also unveil a new refrigerator that is about 20 percent more efficient than the highest energy grade.

Samsung Electronics will unveil features such as the AI Saving Mode, which allows users to reduce energy consumption through its own app, SmartThings, while showcasing highly efficient eco-friendly appliances.

Samsung Electronics will also introduce the Samsung Food platform at the event, which creates personalized diets using AI technologies, essentially serving as an app-based nutritionist.

Users can input preferences or desired nutrients, and the platform will provide tailored recipes. The service will launch on Thursday in 8 languages across 104 countries.

Samsung Electronics and LG Electronics will also present features that focus on hyper-connectivity. The companies have been concentrating on connecting all household appliances to enhance the user experience.

They will introduce an interconnection service, which allows a user of an LG Electronics TV to be able to turn the TV on or off using Samsung’s SmartThings app. A user of a Samsung air conditioner will be able to control the temperature with LG’s ThinQ app.

The interconnection service will initially apply to nine types of appliances, including refrigerators, washing machines, and air conditioners. The two companies plan to expand the smart home ecosystem this year in eight countries, including Korea and the U.S.

LG UNVEILS ITS NEW BUILT-IN KITCHEN PACKAGE WITH “BETTER CULINARY LIFE FOR ALL” AT IFA 2023

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Targeting the European Market, Company’s Built-in Kitchen Package Combines Energy-efficiency, Functionality and Seamless Design LG Electronics (LG) will introduce a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features and elegant design, the full lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven.The newly introduced built-in kitchen package bolsters LG premium product portfolio, which already included the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the European built-in market, and in the home appliance market as a whole. The company declared its vision last month with the plan to expand built-in home appliance markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands.

LG InstaView Oven

Thanks to its enhanced insulators and optimized heating control, LG’s 24-inch oven achieves an A++ energy efficiency rating.[1] The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection™ technology, the oven can provide specialized cooking settings such as steaming, sous-vide, and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award.

Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.QuadWash Dishwasher

The LG QuadWash dishwasher offers an A energy efficiency rating[2], employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle.

With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam™ tech minimizes water spots to help deliver sparkling clean results.[3]

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.[Downdraft Induction Hob

LG’s new induction hob is an innovative kitchen appliance with a downdraft and hood ventilation system located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odor-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction hob, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.

“LG’s kitchen package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the European market.”

LG Offers One-Stop Laundry Solution With New Second-Gen LG SIGNATURE Washer-Dryer at IFA 2023

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LG Electronics (LG) is introducing the latest addition to its second-generation LG SIGNATURE lineup, the new Washer-Dryer with Heat Pump, at IFA 2023. Leveraging LG’s advanced heat pump technology, the new, space-efficient appliance delivers an effective washing and drying performance, gentle clothing care and an unparalleled one-stop laundry experience.

The stylish 27-inch Washer-Dryer with Heat Pump features LG SIGNATURE’s seamless, elegant design, and boasts ample room for getting clothes clean and dry with a 25-kg washing capacity, and 13-kg for drying. A genuine space-saver with a large capacity, LG’s washer-dryer also integrates the innovative TWINWash™ feature, a small washer located below the main drum that’s ideal for cleaning delicates or daily workout gear. The ability to wash and dry makes the company’s new all-in-one model especially suitable for homes and apartments where space is at a premium, and responds to the call from many consumers for a laundry solution that saves both time and space.

A one-stop laundry solution, the LG SIGNATURE Washer-Dryer streamlines the user experience, providing intuitive ‘single touch’ control. Its AI-powered laundry and drying course detects fabric types and load size, as well as the presence of residual moisture, automatically applying the optimal settings for the best washing and drying results. Conveniently, the drying process begins as soon as the washing cycle has concluded, reducing operation time. This level of automation means users can spend less time doing the laundry and more time doing the things they love.

LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. And thanks to 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.

The company’s new combination washer and dryer further enhances ease of use with a range of thoughtfully applied smart features. The appliance’s smart touch door and voice recognition capabilities, for example, allow users to turn on the machine and open its door with practically no effort at all. They can also use voice commands to set the washing or drying cycle, while the washing machine itself can verbally update users on the status of their laundry. Moreover, the LG SIGNATURE Washer-Dryer’s bright, seven-inch LCD display provides easy control of features and settings, and gives users access to any new cycles they’ve downloaded via the ThinQ app.

“The LG SIGNATURE Washer-Dryer with Heat Pump is an advanced, all-in-one package offering space efficiency and time-saving automation together with a top-notch performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Aligned with LG SIGNATURE’s new brand theme, ‘Live beyond.’, which is all about presenting solutions that help consumers live their ideal life, we will continue to introduce innovations that go beyond expectations and make everyday life more convenient.”

LG will be showcasing its latest home appliances, including the new second-generation LG SIGNATURE Washer-Dryer with Heat Pump, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

LG universal UP kit

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LG Electronics (LG) will unveil its new ‘Universal UP Kit’ at IFA 2023. A collection of innovative home appliance accessories and add-ons embracing universal design and made from recycled materials, the LG Universal UP Kit has been crafted to enhance usability for individuals facing physical challenges, exemplifying LG’s vision of a more inclusive and sustainable future. Customers can seamlessly integrate Universal UP Kit products into their existing LG home appliances so that the whole item does not need to be replaced, elevating user experience without the need to upgrade to the latest models.

Universal UP’s Easy Handle Kit comes with detachable handles for the door and detergent drawer for LG’s washer. The handles have been designed to facilitate accessibility for users with diminished manual dexterity or wrist strength to grasp the washer’s pocket handles. The kit also offers high-contrast color options created to accommodate the conditions such as amblyopia.

Other aid kits from the Universal UP portfolio include the Assistant Kit. This detachable, wheeled strut that redistributes the weight of LG’s CordZero stick vacuum, offering enhanced control and maneuverability. The Easy Hanger Kit introduces a long handle with a circular grip to the Styler’s clothes hangers, allowing wheelchair users to easily place them on the Moving Hanger system at the top of LG’s clothing care cabinet. Additionally, LG will introduce the Rotate Shelf Kit to increase the usability of the refrigerator’s shelves and the Easy Nozzle Kit, which attaches to the water purifier, and elevates accessibility through height- and distance adjustability. The water purifier can also be upgraded for those with visual impairments by adding the Silicon Cover with Braille.

LG to Share Vision for a Sustainable Life at IFA 2023

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LG Electronics (LG) invites consumers from around the globe to experience its latest innovations at IFA 2023 in Berlin, Germany (September 1-5). Under the theme of Sustainable Life, Joy for All, the company will introduce the LG Sustainable Village and an evolved ecosystem of efficient, convenient and sustainable products and solutions designed to help create a better life for people and the planet.

During IFA 2023, visitors to LG’s booth in Hall 18 at Messe Berlin can discover the advanced, eco-minded features and functions of the company’s newest offerings and learn about its comprehensive vision for a sustainable life.

Those unable to attend IFA in person can still explore LG’s innovation showcase by checking out the LG Booth video, which will be uploaded on the LG Global YouTube channel (www.youtube.com/@LGGlobal) on opening day.