Midea has just wrapped up an extraordinary third quarter, marking a pivotal moment in its global journey—and nowhere is that momentum more tangible than in Europe.
🚀 Q3 Highlights:
– Revenue: RMB 363 billion
– Profit: RMB 37.8 billion
– B2B Growth: Now accounts for over 30% of total revenue
– Overseas OBM Business: Up 45% year-over-year
These figures reflect more than just strong financials—they signal a strategic shift. Midea’s transformation from “Made in China” to “Created by Midea” is accelerating, powered by a robust global brand strategy and a surge in overseas demand.
Europe: A Frontline for Innovation
In Europe, Midea’s evolution is unfolding in real time. The region is witnessing:
– Deeper customer partnerships that foster trust and long-term collaboration
– Localized innovation tailored to European lifestyles and sustainability goals
– A stronger brand presence across key markets, from appliances to smart home solutions
This isn’t just growth—it’s a redefinition of what smart living looks like. Midea is not only delivering cutting-edge products but also shaping the future of home technology through meaningful engagement and regional relevance.
As Q4 begins, all eyes are on Europe as Midea continues to push boundaries and set new standards in the white goods industry.,
Tag Archives: Innovation
Siemens’ Matt Edition
Siemens’ Matt Edition brings sleek elegance to the kitchen with a matte black finish that resists fingerprints and hides scratches. This refined look now extends across a full range of appliances—cooktops, ovens, hoods, and more—for a cohesive, modern aesthetic.
🔥 Smart Cooking Meets Style
The inductionAir Plus cooktop combines powerful induction with a built-in extractor and silent ventilation. Features like Fry Sensor Plus ensure perfect results with minimal effort.
🔍 Intelligent Ovens
Matt Edition ovens use AI food recognition to help you cook complex dishes with ease, blending high performance with minimalist design.
🌬️ Ultra-Quiet Ventilation
The wall-mounted hood offers up to 900 m³/h extraction with just 56 dB of noise. Home Connect syncs it with your hob for automatic control.
💨 Steam Drawer & Hidden Hood
The steam drawer supports healthy cooking, proofing, and reheating, all controlled via touch or voice. The integrated designer hood stays hidden until needed, adapting to your cooking with smart sensors and freeing up space.
Groupe SEB Reinvents the Appliance Sector with Innovation and Sustainability
Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.
Innovation-Fueled Resilience
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.
Vacuum and Kitchen Products Lead
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.
Beauty Segment Gains Ground
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.
Made in France, Built to Last
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.
Miele Announces New Products to Be Showcased at IFA 2025
Downdraft hood, a Triflex version, the HX3 ProAqua, for wet cleaning and a refrigerator with integrated cameras.Under the banner of *“Next Level Cooking”*, Miele is set to make a bold impression at IFA 2025, welcoming visitors to Hall 2.1 with a promise of cutting-edge innovation.
“We’re keeping a few surprises up our sleeves,” teased Christian Gerwens, Senior Vice President Region DACH and Global Key Account + Export at Miele. “But what we can say is—this will be the next level of cooking.”
Among the standout introductions is a new high-performance downdraft extractor hood. Designed for efficiency and sustainability, it also features atmospheric ambient lighting that enhances the kitchen environment.
📸 **Refrigerators with a View**
Miele is also showcasing its new generation of MasterCool refrigerators equipped with integrated cameras, known as *FoodView*. This smart solution lets users check inside their fridge anytime, from anywhere—helping reduce food waste and supporting more sustainable living.
🌿 **Sustainability Takes Centre Stage**
Miele’s commitment to sustainability goes beyond appliances. The brand’s new booth concept features a modular design built from recycled materials, including CO₂-positive, fully recyclable carpet and lightweight aluminum and PET textiles. These innovations not only reduce environmental impact but also cut transport and storage costs by approximately 50%.
BSH Expands Its Presence in North Carolina, Strengthening Innovation and Growth
BSH, the home appliance division of the Munich-based Bosch Group, has been a fixture in New Bern, North Carolina, since 1997. With its North American headquarters based in California, BSH manufactures high-quality appliances under the Bosch, Thermador, and Gaggenau brands.
Now, the company is making a significant investment to establish New Bern as a central hub for cooking and dishwashing research, innovation, and manufacturing. This expansion also strengthens BSH’s distribution and customer support operations across the United States.
Darcy Clarkson, CEO of BSH Region North America, emphasized the importance of this move:
“BSH’s manufacturing operation has long called North Carolina home, and this expansion reflects the deepening of a valued relationship. New Bern’s role within BSH is growing, and this investment is one of several exciting developments that will expand our footprint, create new jobs, and drive innovation as we look to the future, with North America designated as a key growth region for BSH.”
With this latest investment, BSH continues to reinforce its commitment to quality, innovation, and sustainable growth in the U.S. market.
Celebrating 75 Years of Innovation: Sabaf Group’s Remarkable Journey
The year 2025 marks a milestone for Sabaf Group as it celebrates 75 years since the founding of its parent company, Sabaf SpA. From humble beginnings in a small factory in Lumezzane (BS), the company has grown into a global powerhouse, operating across four continents with 15 production sites and a workforce of over 1,800 employees. This journey, built on passion, expertise, and an unwavering commitment to innovation and customer satisfaction, is a testament to Sabaf’s enduring legacy.
Sabaf’s story began in 1950 when Giuseppe Saleri, alongside his father and brothers, established SABAF (an acronym for SAleri BAttista & Figli) in Lumezzane (BS). Initially focused on manufacturing brass taps and fittings for the agricultural sector, the company quickly adapted to market demands, embracing the rising household appliance industry.
Over the decades, Sabaf evolved from a producer of agricultural fittings to a multinational leader in high-tech components for household appliances. Today, the company specializes in designing and manufacturing taps, thermostats, burners, hinges, electronics, and cutting-edge induction cooking systems.
As Sabaf Group celebrates this historic milestone, it remains dedicated to its core values: innovation, quality, and an unwavering focus on customer needs. Here’s to 75 years of excellence—and an exciting future ahead!
LG new Indian factory
LG Electronics India Ltd. announced the commencement of construction of its new manufacturing facility in Sri City, Andhra Pradesh.The new plant is expected to commence operations by the end of 2026.
The facility will manufacture a diverse range of products, including AC compressors, refrigerators, washing machines and air conditioners.
Introducing the Specialista Touch: De’Longhi’s Latest Coffee Machine Innovation
De’Longhi unveiled its latest coffee machine innovation, the Specialista Touch, at the Coffee Fest.
The Specialista Touch features a 3.5” touchscreen that allows you to select from nine pre-set recipes, ranging from a creamy cappuccino to a refreshing cold brew. Its exclusive Bean Adapt system automatically adjusts the grind, dose, and temperature to ensure the optimal extraction of any type of bean. Additionally, its powerful steamer with Auto LatteArt ensures the perfect texture for professional-grade latte art.
What sets the Specialista Touch apart is its ability to guide you through five essential steps to achieve the perfect coffee. Combining touchscreen precision with the experience of manual preparation, it offers:
**Precision Grinding**: With 15 grinding levels and high-quality stainless steel burrs, the Specialista Touch guarantees precision and durability in every dose, whether single or double.
Beko Egypt White goods plant built at a total investment of $110m
Beko has placed industrial localisation at the forefront of its strategy with its first manufacturing plant in the 10th of Ramadan industrial city.
The facility, covering 114,000 square metres, will heavily rely on local suppliers, with the local content expected to reach 50-60 percent, said Umit Günel, General Manager of Beko Egypt.
“Beko Egypt’s local manufacturing drive aims to make Egypt a central hub for exporting home appliances to Europe, the Middle East, and Africa, with 60 percent of production allocated for export,” he told Zawya Projects, adding that the plant is projected to generate $250 million annually in export revenues.
The plant was officially inaugurated last week.
He emphasised the company’s commitment to boosting cooperation with local manufacturers of plastics, cables, and metals to deepen localisation, adding that within the first six months of operations, Beko Egypt increased its production capacity from 1 million to 1.5 million units of ovens and refrigerators annually and expanded its supplier network.
The plant, built with an investment exceeding $110 million, will focus on producing eco-friendly home appliances designed to save water and energy in line with Egypt’s green economy goals. It is also expected to provide over 2,000 jobs for Egyptian youth, bolstering the national economy.
Günel said the facility will run on renewable energy, supporting Beko’s ‘Zero Waste’ policy. Any production waste will be recycled, with metals and other components re-evaluated for quality.
“Beko’s dishwashers, for example, will incorporate plastic parts made from recycled materials, reflecting the company’s commitment to sustainability,” he said.
The Beko Egypt official noted that, despite tough market competition, the company is ready to expand further, continuously assessing new possibilities to introduce additional products. The dishwashing segment has received fast-track approval from Egyptian authorities.
Beko, which ranks as the second-largest household appliance brands in the region and among the top ten worldwide, currently produces 65 million units annually across the globe. The company’s global operations span 58 countries with 46 production facilities in 14 countries
Haier new smart manufacturing air conditioning factory?
Unconfirmed Chinese press reports claim that Haier plans to invest CNY2.5bn (US$350m) to build a new smart manufacturing air conditioning factory in Qingdao, eastern Shandong Province.
The factory, near Haier’s current headquarters, will be capable of producing five million sets per year. These will include wall-mounted units, duct units, multi-splits, heat pumps and other products for the domestic market, Europe, North America, Australia, the Middle East, and southeast Asia.
The first phase is expected to be put into production in September 2026 and the second phase in December 2027.
WHITEGOODSNOW 