Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).
In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”
A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.
Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.
Globalization Through Localization
Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.
“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.
In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances.
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”
Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes
Tag Archives: Haier
Haier HVAC Europe Expands in Central-Eastern Europe with Acquisition of KLIMA KFT
HAIER EUROPE APPLIANCES HOLDING BV today announced the signing of a Share Purchase Agreement (SPA) with E.ON MYENERGY KFT to acquire 100% of KLIMA KFT, a company active in the business of heating-cooling and construction industry, which include air conditioning and heat pump wholesale and retail, building engineering design, construction, maintenance, and servicing of implemented systems.
Haier targets $2 billion sales in India in 3-4 years
The home appliances maker has earmarked an investment of over Rs 1,000 crore between 2024-2028 to set up new AC Production and Injection Molding Units. It has already ploughed in Rs 2,400 crore in its plants at Pune and Greater Noida so far.
With this new plant, Haier India’s capacity would increase to 4 million units per annum from the present 1.5 million
Haier new integrated fridge freezer
Introducing the sleek and sophisticated ID Titanium Series 6 integrated Fridge Freezer.
This product certainly packs a punch.
⚡️One of the very few C rated integrated FF on the market.
🍗 268litres of internal storage.
💡 Daylight LED backlight – the whole back panel illuminates so you can see exactly whats in the fridge.
🍾 Foldable bottle / wine rack
👇🏼 The touch display on top of the My Zone drawer is easy to reach and can control the fridge, freezer and My Zone compartments.
🌡The MyZone drawer lets you switch the compartment temperature to suit whatever you need to store. perfect for chilling beer or wine!
🤫 32db (A) noise level, one of the quietest on the market
🔟 Market leading 10 year parts & labour warranty!
Haier Appliances India award
Haier India has been recognized as the Best Washing Machine Brand at the MySmartPrice Tech Awards 2024. This prestigious honor underscores our unwavering commitment to innovation, efficiency, and customer-centric solutions in home appliances.
Haier to close factory
The Chinese manufacturer Haier invested 65 million euros in the construction of the factory in Aricești Rahtivani, about an hour north of Bucharest, and received 25 million euros in state aid, which was gradually paid to the company. Haier representatives are now negotiating with the Romanian government to withdraw from the contract. The factory has fallen victim to optimization processes that Haier started in response to developments on the European market. The world leader in the appliance market tried to reduce operating costs last year and laid off about half of the original thousand employees in Romania. However, this was clearly not enough to save the plant. More than 400 people will lose their jobs by March of this year. The remaining 100 or so will work for Haier until the entire factory is completely dismantled. The equipment and machines will be used in another Haier industrial complex – which one, Haier did not specify. Since the end of the factory has a considerable impact on the labor market in its vicinity, employees will receive assistance from an employment agency in addition to severance pay, which should help them find alternative jobs
Haier European manufacturing update
Haier Europe has signed an agreement today with trade union representatives regarding the reconversion project of the Brugherio production site. The agreement follows the meeting of 20 January, during which the company presented the European business transformation plan to the
#unions . The project, which will be structured in several phases starting from July 1st, will have the objective of transforming the Brugherio plant into the Haier Europe Service Hub, dedicated to spareparts , which will serve the European markets in which the company operates. In particular, the project involves the consolidation of logistics activities, including reception, storage, packaging and shipping. Following the reconversion plan, the plant will have a storage capacity of approximately 50,000 pallet spaces, distributed over an area of 44,000 square meters. To support this transformation, Haier Europe has planned an #investment of between 6 and 9 million euros. With the reconversion plan of the Brugherio site and the start of the Service Hub activities, the company expects to employ approximately 110 people of the 160 #employees currently employed at the production site. In addition to the Service Hub, Brugherio will continue to host the European management center (HQ) – together with the offices in Vimercate – the Milan Experience Design Center and the research and development laboratories dedicated to connectivity and the Internet of Things, to support all product lines, for a total of approximately 900 people
Haier Cited for Safety Violations After Worker Fatality
GE-brand appliances, has been cited by federal workplace safety regulators for serious safety violations following the fatal injury of a 58-year-old supervisor in July 2024.
The incident occurred while the supervisor was servicing a door molding machine. OSHA’s investigation found the company failed to follow required machine safety standards, allowing workers to bypass safety doors and lacking proper procedures to prevent injuries within the machine. OSHA states these violations could have prevented the accident.
Haier quite Mark award
Haier has been awarded the prestigious Quiet Mark Certification for the X Series 11 washing machine and tumble dryer. This recognition highlights our commitment to delivering one of the quietest and most efficient appliances on the market.
The Quiet Mark certification celebrates products that provide exceptional performance while minimizing noise. With Haier’s X Series 11, you can enjoy the freedom to truly relax in your home – no rooms are off-limits while the machines are running.
Haier number one brand
Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.Refrigerators: Haier has been the world’s No. 1 brand in sales volume for 17 consecutive years.
Home Laundry: Haier remains the top brand globally for 16 consecutive years.
Freezers: Haier continues to lead as the No. 1 brand for 14 consecutive years.
Electric Wine Coolers/Chillers: Haier has held the top position for 15 consecutive years.
Accelerating Global Expansion
Haier is also intensifying its global expansion efforts, increasing its investments in both supply chain and brand development in 2024:
In Thailand: Haier has begun construction of a new air conditioning industrial park, which will become the largest air conditioning production facility for a Chinese brand in Thailand and Southeast Asia.
In Egypt: Haier opened the first phase of its Egypt Eco Park and laid the foundation for its second phase, boosting Haier’s growth and brand leadership in Egypt and the broader Middle East and North Africa region.
Additionally, Haier continues to broaden its global footprint through strategic acquisitions. In 2024, Haier Smart Home successfully acquired Electrolux’s South African water heater brand, Kwikot, and Carrier Commercial Refrigeration (CCR), opening new growth opportunities and positioning Haier for continued success in 2025 and beyond.
WHITEGOODSNOW 