Tag Archives: Haier

Haier to close factory

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The Chinese manufacturer Haier invested 65 million euros in the construction of the factory in Aricești Rahtivani, about an hour north of Bucharest, and received 25 million euros in state aid, which was gradually paid to the company. Haier representatives are now negotiating with the Romanian government to withdraw from the contract. The factory has fallen victim to optimization processes that Haier started in response to developments on the European market. The world leader in the appliance market tried to reduce operating costs last year and laid off about half of the original thousand employees in Romania. However, this was clearly not enough to save the plant. More than 400 people will lose their jobs by March of this year. The remaining 100 or so will work for Haier until the entire factory is completely dismantled. The equipment and machines will be used in another Haier industrial complex – which one, Haier did not specify. Since the end of the factory has a considerable impact on the labor market in its vicinity, employees will receive assistance from an employment agency in addition to severance pay, which should help them find alternative jobs

Haier European manufacturing update

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Haier Europe has signed an agreement today with trade union representatives regarding the reconversion project of the Brugherio production site. The agreement follows the meeting of 20 January, during which the company presented the European business transformation plan to the

#unions . The project, which will be structured in several phases starting from July 1st, will have the objective of transforming the Brugherio plant into the Haier Europe Service Hub, dedicated to spareparts , which will serve the European markets in which the company operates. In particular, the project involves the consolidation of logistics activities, including reception, storage, packaging and shipping. Following the reconversion plan, the plant will have a storage capacity of approximately 50,000 pallet spaces, distributed over an area of 44,000 square meters. To support this transformation, Haier Europe has planned an #investment of between 6 and 9 million euros. With the reconversion plan of the Brugherio site and the start of the Service Hub activities, the company expects to employ approximately 110 people of the 160 #employees currently employed at the production site. In addition to the Service Hub, Brugherio will continue to host the European management center (HQ) – together with the offices in Vimercate – the Milan Experience Design Center and the research and development laboratories dedicated to connectivity and the Internet of Things, to support all product lines, for a total of approximately 900 people

Haier Cited for Safety Violations After Worker Fatality

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GE-brand appliances, has been cited by federal workplace safety regulators for serious safety violations following the fatal injury of a 58-year-old supervisor in July 2024.
The incident occurred while the supervisor was servicing a door molding machine. OSHA’s investigation found the company failed to follow required machine safety standards, allowing workers to bypass safety doors and lacking proper procedures to prevent injuries within the machine. OSHA states these violations could have prevented the accident.

Haier quite Mark award

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Haier has been awarded the prestigious Quiet Mark Certification for the X Series 11 washing machine and tumble dryer. This recognition highlights our commitment to delivering one of the quietest and most efficient appliances on the market.

The Quiet Mark certification celebrates products that provide exceptional performance while minimizing noise. With Haier’s X Series 11, you can enjoy the freedom to truly relax in your home – no rooms are off-limits while the machines are running.

Haier number one brand

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Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.Refrigerators: Haier has been the world’s No. 1 brand in sales volume for 17 consecutive years.
Home Laundry: Haier remains the top brand globally for 16 consecutive years.
Freezers: Haier continues to lead as the No. 1 brand for 14 consecutive years.
Electric Wine Coolers/Chillers: Haier has held the top position for 15 consecutive years.
Accelerating Global Expansion

Haier is also intensifying its global expansion efforts, increasing its investments in both supply chain and brand development in 2024:


In Thailand: Haier has begun construction of a new air conditioning industrial park, which will become the largest air conditioning production facility for a Chinese brand in Thailand and Southeast Asia.
In Egypt: Haier opened the first phase of its Egypt Eco Park and laid the foundation for its second phase, boosting Haier’s growth and brand leadership in Egypt and the broader Middle East and North Africa region.
Additionally, Haier continues to broaden its global footprint through strategic acquisitions. In 2024, Haier Smart Home successfully acquired Electrolux’s South African water heater brand, Kwikot, and Carrier Commercial Refrigeration (CCR), opening new growth opportunities and positioning Haier for continued success in 2025 and beyond.

Haier sustainability report

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Haier Europe has published its 2023 Sustainability Report , highlighting significant achievements in reducing its environmental impact and improving its operational performance. The report highlights the company’s strategic investments in renewable energy, waste reduction and new innovations for sustainable production in its factories around the world, marking an important step in its commitment to environmental sustainability.

In 2023, Haier Europe achieved a 96% waste recovery rate and expanded its renewable energy capacity, with major solar installations, including a 5.25 MWp plant in Turkey and a 3.3 MW system in China. The company recently obtained the International Renewable Energy Certificate (I-REC) , certifying that 100% of the electricity used in manufacturing and administrative operations in Turkey in 2024 comes from renewable sources. These results support the company’s goal of covering 60% of energy needs with renewable sources in all factories by 2025 , in line with the Science Based Targets (SBTi) initiative.