If the unions accept measures aimed at increasing productivity, the Treviso plant could become the European hub in the production of mid-range built-in refrigerators with an annual production of 1.1 million pieces Electrolux is considering investing 110 million euros in the period 2024-2026 to produce built-in refrigerators by expanding the Susegana plant. As reported by Il Sole 24 Ore on 29 November, the announcement of the Susegana option came after Electrolux last year, bet 102 million euros on the dishwasher factory in Solaro (Milan)
Electrolux had announced,,the closure of the Hungarian factory in Nyíregyháza, the largest in Europe dedicated to the production of refrigerators.
In return, however, the Swedish company has asked the unions to improve productivity. In a meeting with the union representatives (Fiom, Fim and Uilm), the company explained the project to make Susegana a reference point for the production of built-in refrigerators.
In the high-end range, products with retail prices above a thousand euros, the new products of the Genesi platform are producing results in line with the multinational’s expectations. Now Electrolux wants to reduce costs in productions aimed at the mid-market segment.110 million euros of investments will go to a new Genesi line, which would be the third, and then to redo and modernize the technological departments, optimizing logistics and supply flows.
Electrolux has explained to the unions that it will be necessary to reach by 2027 the production of 1.1 million pieces per year through a significant number of permanent hirings.
Tag Archives: Electrolux
Electrolux climate neutral
Electrolux will continue to reduce its environmental footprint by shifting to renewables, and optimizing the use of energy and other resources throughout its operations. We aim to have climate neutral operations by 2030.
2022 highlights
Almost 10% reduction of carbon emissions for scope 1 and 2 (2015 baseline), surpassing our 2025 science-based climate target.
55% of Electrolux plants were certified according to our Zero Waste to Landfill program by the end of 2022.
Sourced 98% of our electricity came from renewable sources.
Roadmap to 2030
Reduce our CO2 footprint by 85% by 2025 (2015 baseline) and achieve climate neutral operations by 2030.
Improve energy efficiency at our manufacturing sites and warehouses by an additional 12.5% by 2025 (2020 baseline).
Improve water efficiency at our manufacturing sites by 25% by 2025 (2020 baseline) in potential water risk areas, until the site has reached optimal levels of efficiency.
Increase the proportion of renewable energy for our operations to 65% by 2025.
Certify all plants to the Zero Waste to Landfill program by 2025
New Electrolux Animal 600 vacuum cleaner with PetPro+ brush
Bagless and cordless, the new Electrolux Animal 600 ES62AB25UG vacuum cleaner is equipped with the PetPro+ brush, which allows user to quickly, effectively and quietly remove pet hair from floors and sofas. The product has: low noise motor, PowerPro multi-surface brush (which slides over every surface and ensures thorough cleaning without the need to use different accessories) and autonomy of up to 55 minutes with a full charge. When necessary, the product is recharged at the Roll in Roll out charging base with automatic coupling and release system, without having to remove the battery from the appliance to recharge it separately.
Electrolux says costs cuts on track at North America plants
Electrolux, Europe’s biggest appliances maker, said on Monday it was on track to slash costs at underperforming plants in North America as part of its ongoing efficiency programme in the region.
“Cost per unit in the Anderson and Springfield factories will significantly improve near-term, reaching competitive cost levels,” the Swedish group said in a statement ahead of presentations to investors later in the day.
“Another key earnings contributor for business area North America is commercial growth in higher value categories, which the investments in new and innovative modular product architectures enable,” it said
Electrolux has invested heavily in its North American plants in recent years, but the pandemic and component shortages have delayed the ramp-up of local production.
The group ahead of the capital markets day in Stockholm reiterated a business and market outlook given in February, and its financial targets.
It last month predicted lower sales volumes in 2023 due to weaker consumer confidence and demand across Europe, North America and Latin America and said it may not be able to fully pass on higher energy and labour costs.
The rival to Whirlpool repeated it had “a clear path to reach” a target that the aftermarket segment will account for 10% of group sales in 2025.
Electrolux: over half of Group’s factories certified “Zero Waste to Landfill”
As reported by Electrolux Group, almost 98% of the total waste produced at its manufacturing sites was either recycled or recovered in 2022 and 55% of the factories are now “Zero Waste to Landfill” certified, moving the Group toward the target of certifying all manufacturing sites by 2025. When an Electrolux Group factory is third-party certified to the Zero Waste to Landfill program, it means that it sends less than 1% of its total waste to landfill and less than 3% for waste to energy. “We reduced the percentage of waste sent to landfill by 20% in 2022 compared with the previous year, which is an amazing result – says Claudia Mazzon, Electrolux Group Operations Sustainability Specialist and global coordinator of the Zero Waste to Landfill program –. I am so proud of the great job done by our colleagues around the world who are proactively working to reduce waste and find recycling opportunities”. During 2022, seven additional Electrolux Group factories were certified to the Zero Waste to Landfill program (Santiago, Chile; Zarow, Poland; Forlì, Italy; Cairo Delta, Egypt; Juarez Fabric Care and Stamping, Mexico; Kinston, United States; Swidnica, Poland). The countries that now have at least one Electrolux Group factory certified are Argentina, Australia, Brazil, Chile, Egypt, Italy, Mexico, Poland and the United States.
Electrolux to keep expanding investment in China
Electrolux Group will continue to expand its investment in China, an executive of the Fortune Global 500 company said recently.
“China is not only the second-largest economy in the world, but also the middle-class consumers here are growing very fast, who are looking for products with good quality to improve the standard of living,”
“This is good for global companies like Electrolux, and this is why we remain highly confident” about the Chinese market, he said.
Electrolux has been expanding its footprint in China over the years, having established manufacturing factories across the country and a research and development (R&D) center in Shanghai. The company has also been in contact with around 100 strategic partners in China.
“Electrolux factory in Hangzhou produces products not only for China, but also for Asia Pacific,” and that the R&D center in Shanghai, one of the companies’ five global R&D centers, develops products tailored for consumers in China.
Over the past three years, China managed to achieve an average annual growth of 4.5 percent, far exceeding the global average. Electrolux also had a good performance during this period.
“By doing business integration, Electrolux China grew the business by 61 percent in 2020 and by 58 percent in 2021,”
“The Chinese market is a strategic market for Electrolux. We will continue to expand our investment in China and further promote the brand influence in China,”
In the eyes of the executive, China’s clear objectives and policies concerning carbon emission and sustainable development will bring great opportunities for Electrolux, which has declared its global commitment to achieving carbon neutrality across its value chains by 2050.
China will actively promote technological progress in relevant fields, adding that he looks forward to in-depth cooperation with Chinese partners in this regard.
BSH defends vacuum cleaner patent against Electrolux
The German Federal Court of Justice has upheld a vacuum cleaner patent owned by German manufacturer BSH, thus overturning a first-instance ruling. It is now likely that infringement proceedings will resume. A parallel dispute in Sweden has resulted in a referral to the CJEU concerning jurisdictional questions.Since 2007, BSH Hausgeräte and Electrolux have been fighting over vacuum cleaner technology. Now the German Federal Patent Court has upheld a patent owned by BSH, meaning suspended proceedings in Düsseldorf could now resume
Electrolux rumours
There have been rumors about the sale of the Swedish company for some time now
“we don’t comment on rumors,” Electrolux PR manager Paul Palmstedt told the Swedish financial publication Privata Affaerer .
Chinese company Midea had been rumoured to be interested
Electrolux is not sailing in good waters at the moment. It loses on the North American market and does not gain on the European one which is suffering from weak demand. Things are going better in the professional segment and partly in the built-in segment, sure, but the cost base is high and making margins isn’t easy.Midea has repeatedly stated that it sees its future in high value-added productions such as advanced robotics and automotive. It is said that you intend to invest money and intellectual resources in a business like ‘white’ which will be stagnant in the next few years at best.Electrolux collaborates with Midea in China to promote AEG without the need to exchange shares. One can think of a partial entry of Midea into the shareholding structure of Electrolux, or of joint ventures for the marketing in Europe (and in the USA) of products made by Midea but conceived and sold by Electrolux.
Electrolux Group bags Top Employer Award in nine European countries – again
Electrolux Group has been named Top Employer in nine European countries. The company has been recognized by the Top Employers Institute in Sweden, Spain, Italy, UK, Poland, Germany, France, Switzerland, and Austria.
This is the fifth consecutive year that Electrolux Group has been named Top Employer Europe. Last year nine countries across Europe were also certified.
Electrolux Group exceeded the external benchmark in the areas of employer branding, talent acquisition and onboarding. The company also stood out in the following individual categories: business strategy; ethics and integrity; and purpose and values. A company obtains Top Employer Europe certification from the Top Employers Institute once it is recognized in at least five countries.
World’s first fridge with 70% recycled plastic inner liners
The recycled plastic content and advanced food preservation features of our new built-in refrigerators have been well received by consumers. Simona Oboroceanu, Category Marketing Manager from the Food Preservation team at Electrolux tells us why.
Hi Simona! Tell us more about our breakthrough in incorporating recycled plastic in our refrigerators.
The Electrolux Group has developed a new line of built-in refrigerators – the Electrolux 500-900 Series and AEG 5000-9000 Series – that we’re currently launching in Europe. The recent launches have inner liners made from 70% recycled plastic, which equates to 13% of the total plastic used in the refrigerator. We are the first in the world to incorporate this much recycled plastic into a refrigerator so it’s an important industry breakthrough.
The plastic is sourced from a specialty supplier that collects and refines plastic from discarded refrigerators in Europe. It is very important that we work with strong and reliable partners that can provide access to high-quality recycled materials.
The range has been well received at fairs such as IFA in Berlin as the industry sees the product as being concrete proof that we take sustainability seriously.
How have consumers responded to the inner liners made from recycled plastic?
Consumers have responded very positively to the inner liners, and they perceive the gray shade of plastic as being more premium than standard white liners. They favor products made from recycled materials and our research has shown they want this kind of refrigerator with recycled materials.
How do our built-in fridges help retain nutrients and avoid food waste?
The recent launches have an innovative GreenZone crisper drawer to keep fruit and vegetables fresh. They are offered in two versions – one with a manual vent that consumers can open or close depending on how full the drawer is and an automatic version. The automatic crisper has a membrane that allows ingredients to breathe by regulating and optimizing humidity.
Third-party studies have shown that our GreenZone crisper drawer can retain 95% of the vitamin C in blueberries after 11 days. None of our competitors use this kind of innovative membrane so it is a clear competitive advantage for us.
The recent launches also use innovative cooling technology that keeps the temperature stable to help ingredients last longer. One of the solutions is Cooling 360, which maintains a more stable temperature distribution, to preserve food for longer by avoiding temperature shocks and stress on food. Our TwinTech® No Frost also keeps food hydrated with independent cooling systems for the fridge and the freezer parts.
What do customers think about these enhanced abilities to help preserve ingredients?
Consumers immediately understand the value to them – not only in terms of retaining the vitamins in their ingredients for their health, but also making ingredients last longer and ultimately helping them to avoid food waste. Importantly, consumers really value the third-party verified fact-based claims we make. At Electrolux Group we’re committed to help consumers live better, more sustainable lives in the home and this refrigerator line reflects that.
Consumers have shown increased interest in healthy eating, particularly since the pandemic, and we go beyond the standard refrigerator offering by helping them to maintain the vitamin content and quality of the food they eat. Also, people are becoming increasingly conscious of food waste and the materials that are used to manufacture their products.
Will they be launched in other markets in 2023?
Yes, as well as continuing to roll out these innovations across Europe in 2023, we are looking at launching in other regions, such as Asia Pacific, in the coming years. Watch this space!
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