AEG ELECTROLUX IFA Berlin 2023 For Chris Braam CEO Electrolux Group , “Consumption is down. we must show resilience and our teams can be proud to make a difference on a daily basis. How to grow further? We have several levers for growth: investing in our brands, having the right innovation, no compromise on the consumer experience, developing direct to consumer and of course sustainable development, with EcoLine in particular. For Sarah Schaefer , Vice-President Sustainability Electrolux Group: “We have already achieved our carbon emission reduction targets in terms of production (-82%) but also product use -25%)
Tag Archives: Electrolux
Electrolux new UK general manager
Electrolux UK and Ireland has announced it has appointed a new General Manager; Sara Erman starts the role having worked across a variety of roles within the company she takes over from Luke Harding, who has been promoted into a Vice President role within the European business
Midea could acquire Zanussi and its activities in Egypt
According to Egyptian media Midea Group is considering the acquisition of Zanussi brand from Electrolux Group . The acquisition deal is expected to be finalized by the fourth quarter of 2023.
In July, the Swedish giant had appointed Societè Generale to handle the sale of the Zanussi, Ideal, Faure, Zanker, Rosenlew, Elektro-Helios, Zoppas, Olympic Electric and Kwikot brands and activities in Africa and the Middle East.
Electrolux’s activities in Egypt became relevant in 2011 with the acquisition of Egyptian Olympic Group, the largest white goods manufacturer based in the Middle East. Electrolux employs 2,238 people in Egypt.
98% of electricity used in Electrolux global operations comes from renewable sources
98% of the total electricity used in Electrolux Group manufacturer operations came from renewable sources. While a small proportion of non-renewable electricity is still sourced, Electrolux Group is proactively working to achieve 100% renewable electricity globally by 2025.
Electricity accounts for 60% of Electrolux Group’s total energy use and is a key component of the company’s journey to eliminate the use of fossil fuels in its operations by 2030 and across the entire value chain by 2050. This percentage will grow in the coming years as Electrolux Group operations are increasingly electrified.
Electrolux Group now has sites with solar photovoltaic (PV) systems in Italy, Thailand, Australia, Mexico, China, South Africa and Sweden. In 2022, these systems avoided greenhouse gas emissions of around 5,000 CO2e by producing around 10 GWh of electricity
Electrolux robot cleaner
New 600 robot vacuum cleaner by Electrolux is available in three models (ER61UW1DG, ER61UW1DB and ER61UD1UG). This appliance allows user not only to program the day and time of activation, but also to remotely monitor the work directly from an app. Thanks to the navigation technology that uses the combined action of gyroscopes and integrated camera, the robot vacuum cleaner organizes its work. It autonomously follows the optimal trajectories and passes without difficulty from hard floors to carpets, overcoming obstacles up to 15 mm in height and ensuring 120 consecutive minutes of operation with a full battery charge. In addition, the suction power can be adjusted on three levels. With its height of only 78 mm it reaches the narrow spaces and the charging base is also compact in size. The ER61UW1DB and ER61UW1DG versions have a washing function and the latter model is also equipped with automatic recharge: when the battery drops below 20%, the robot returns autonomously to the base, to then resume the cleaning process once the charging is complete. Finally, Electrolux has set up a 2-layer filtering system in the new robots.
Electrolux Group focuses on its own brand and AEG, to sell Zanussi brand
After another quarter of losses, Stockholm is preparing to sell plants in Hungary and Memphis, all brands except its own, AEG and Frigidaire, plants in Egypt and South Africa. Objective: to earn 0.9 billion euros The Electrolux Group has commissioned Societè Gènèrale to seek buyers for all its ‘minor’ brands: Zanussi, Zoppas, Ideal, Faure, Zanker, Rosenlew, Elektro-Helios, Olympic Electric and Kwikot, as well as the plants in Egypt and South Africa. Activities that in 2022 generated 7 billion crowns, 610 million euros, i.e. 5% of the group’s total turnover. The Hungarian plant in Nyíregyháza and the US one in Memphis are also up for auction.
Electrolux hopes to raise 10 billion crowns in this way, less than 900 million euros (and just over a year’s turnover of the brands and factories in question).
Electrolux Green zone refrigerator
The Electrolux Group site in Susegana has opened its doors to the Plastics Recycling Award Europe 2023 – Automotive, Electrical or Electronic Product of the Year 2023! The award was in fact won by Green Zone MaxiSpace, the refrigerator developed and manufactured at the Treviso site. Green Zone MaxiSpace is the first built-in refrigerator with internal linings made of 70% recycled plastic from decommissioned refrigerators and represents a record in its category, given that 13% of the plastic used overall for its construction is recycled plastic. Thanks to the precious work of all Susegana colleagues, from those who work in R&D, in purchasing and up to those who work directly in the production areas, Green Zone MaxiSpace is a concrete example of our commitment to research and implement new and sustainable solutions, which allow us to reuse and reduce waste and the use of virgin materials. An approach that is also very popular with our consumers, who demonstrate that they perceive the value of this product both from the point of view of aesthetics and sustainability.
Hydrogen Gas cooktop
The future of cooking? Electrolux group are always looking ahead at product innovations that offer consumers more sustainable choices for the home. We’ve created this concept hydrogen gas cooktop that delivers the reliability and heat of a gas cooktop, without the environmental impact of traditional electricity or gas-powered appliances when connected to a renewable gas supply. The concept 90cm Ultimate Taste 900 Hydrogen Gas cooktop has been developed alongside Australian Gas Infrastructure Group (AGIG) for their concept home, HyHome in Victoria, Australia. In HyHome, the appliances, heating and hot water are all powered by green hydrogen gas to showcase the future of sustainable living through alternative energy sources. Green hydrogen works in much the same way as natural gas, but when created using renewable sources produces zero greenhouse gas emissions when burned. Please note that this cooktop is a concept and not currently available for sale, and we expect different markets to introduce hydrogen gas at different paces with a blended mix of hydrogen and natural gas to begin with
Electrolux Steamify
The ovens in Electrolux EcoLine range are our most energy-efficient to date. All models have a steam function, including the Electrolux 800 SteamBoost oven with Steamify®.
Packed with innovative features that will enhance your clients’ cooking experience, its sleek design with a touchscreen interface means it will fit perfectly into the aesthetics of your kitchen design.
Watch the video to find out more, or to see more of the EcoLine range, visit: https://www.electrolux.se/sustainable-living/ecoline/
Midea Drops Pursuit Electrolux
Midea Group Co. has dropped its pursuit of Electrolux AB after finding the Swedish home appliance maker unreceptive to a deal,While plans are on ice for now, Midea has been interested in Electrolux for years and it can’t be ruled out that the Chinese firm revisits the deal in the future,
WHITEGOODSNOW 