The Korean electronics giant is expanding high-efficiency technology across washing machines, washer-dryers, dryers, refrigerators and dishwashers — with several models exceeding Class A requirements.

Energy efficiency is moving firmly into the mainstream of the white goods market, and LG Electronics is using IFA 2026 to demonstrate how advanced technologies can reach a wider range of consumers.

At the show in Berlin, LG is presenting an expanded portfolio of energy-efficient appliances, with technologies previously associated mainly with premium products now being introduced across more accessible models. The company says its aim is to make high levels of energy performance a broader standard rather than a premium differentiator.

Washing machines raise the efficiency bar

Laundry is at the centre of LG’s Energy Leadership showcase at IFA 2026.

The company’s latest washing machines can exceed the requirements for the European Class A energy rating by up to 70%. A new washer-dryer combination can exceed the A-class threshold by up to 30% when running a washing-only cycle, while its complete wash-and-dry cycle can exceed the threshold by up to 10%.

LG attributes these results to technologies including its Direct Drive Motor™ and precise inverter control, which are designed to optimise motor speed and output throughout the washing process.

The company is also bringing more efficient technology into the dryer segment. Its Dual Inverter Heat Pump™ technology recycles heat within the system, helping to reduce energy consumption while maintaining drying performance.

High efficiency beyond the premium segment

One of the more significant aspects of LG’s IFA strategy is the expansion of these technologies beyond flagship appliances.

The company is introducing a new mass-premium dryer later in 2026 that moves from the previous Class B rating to Class A, illustrating LG’s intention to make improved efficiency available at a broader range of price points.

For retailers, this could become an increasingly important selling point as consumers pay closer attention to running costs alongside purchase price.

Refrigeration gets smarter

LG is also highlighting improvements in refrigeration.

Selected Bottom-Freezer models can exceed Class A requirements by up to 35%, while the company’s Side-by-Side and French Door ranges are also designed to deliver high levels of energy efficiency.

Artificial intelligence is playing a role here too. LG’s AI Saving system analyses usage patterns and can adjust cooling during periods of lower activity, helping to reduce unnecessary energy consumption.

Efficiency meets connected living

The energy-efficiency announcement forms part of a broader LG presence at IFA 2026. The company is showcasing its wider AI Home strategy under the theme “Innovation in Tune With You”, bringing appliances, connectivity and AI-powered services together.

LG is also expanding its Fit & Max concept across refrigerators, washing machines, dryers and dishwashers. The approach combines flexibility in how appliances fit into the home with greater capacity and performance, reflecting the needs of increasingly compact European living spaces.

What it means for the white goods market

LG’s IFA 2026 message is clear: energy efficiency is no longer being positioned solely as a feature of high-end appliances.

By transferring advanced motor, inverter, heat-pump and AI technologies into a wider product portfolio, LG is seeking to make lower energy consumption accessible to more households — while maintaining the performance and capacity consumers expect.

With household energy costs continuing to influence purchasing decisions, efficiency could become an even stronger differentiator across the European white goods market.

LG’s high-efficiency appliance portfolio will be showcased in the Energy Leadership Zone in Hall 18 at Messe Berlin during IFA 2026, from 4–8 September.