Tag Archives: Electrolux

Changes in the Electrolux management

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Anna Ohlsson-Leijon has been named as new chief commercial officer and head of the new Commercial & Consumer Journey Organization of Electrolux. The Business Area heads responsible for Europe, North America, APAC&MEA and Latin America will report to Anna Ohlsson-Leijon in the role of chief commercial officer for the Group.

The new Commercial & Consumer Journey Organization will focus on commercial growth and consumer journey development and lead business execution across the four Business Areas. «We’re now taking the next steps to move even closer to the consumer and making the ownership of our products into an outstanding lifetime consumer experience – says Electrolux President & CEO Jonas Samuelson -. By getting organized globally around the consumer journey we can better leverage our scale on how a consumer buys an appliance, how we get them onboarded to connecting and using it and strengthen our aftermarket products and services offering.»

Chris Braam, currently head of sales business Area Europe, has been appointed head of business area Europe, succeeding Anna Ohlsson-Leijon in her current role.

Electrolux 700

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The brand new Electrolux 700 GreenZone refrigerator range can help reduce food waste by up to 20 percent and that 80 percent of the fridge material can be recycled making this range one of the most sustainable choices available.

This was only one of the many innovations we revealed at leading kitchen trade show EuroCucina in Milan, Italy last week.

Electrolux promotes a sustainable path in the kitchen

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FSK’s third edition gathered online leading experts from across the food ecosystem – scientists, kitchen producers, food tech start-ups, and a chef. Among them is Petra Janney, founder of sustainability consultancy firm Hatcher, who said companies should put the right choices in front of consumers. In the process, companies can create “irresistible offerings” based on shared experiences for families and friends. «Eating sustainably is not a sacrifice: it’s an opportunity to learn something new, to try something delicious, and to create an unforgettable moment with loved ones» – Janney said.

«There are so many innovators showing that with the right amount of knowledge, right amount of nudging, we can really make a difference that’s meaningful for the planet and for our future – said Electrolux CEO Jonas Samuelson -. If today has shown anything, it’s really the power of partnership in the food ecosystem.» At this year’s EuroCucina in Milan (June 7-12), Electrolux will unveil GRO – a visionary concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for our health and the planet.

Sustainability at the forefront as Electrolux presents future kitchen concept at EuroCucina

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Sustainability at the forefront as Electrolux presents future kitchen concept at EuroCucina
June 7, 2022
Electrolux is at Europe’s leading kitchen trade show EuroCucina this week to introduce GRO, a new future kitchen concept to inspire people to make healthier and more sustainable choices.

“By influencing how our products are used, we believe we can help reduce food waste, promote resource efficient food choices and nutrition, and enhance healthy and sustainable eating experiences,” says Tove Chevalley, Electrolux Head of Innovation Hub.

GRO is a groundbreaking sustainable eating system aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for health and planet.

The kitchen concept is built on interconnected products and services with features reflecting the planetary health diet of the EAT-Lancet report.

During EuroCucina, which takes place in Milan, Italy from June 7-12, Electrolux will also present new product ranges such as innovative and sustainable refrigerators, which can preserve vitamins for up to 95 percent longer, help reduce food waste by up to 20 percent using precise electronic sensors, and keep food 60 percent juicier and more hydrated via a dual cooling system.

Two new extractor hobs will also be introduced. The 800 Bridge with eXTractor and the 800 FlexiBridge® with eXTractor have been designed to bring freedom to kitchen planning as people upgrade and make the cooking space more sociable. Using consumer insight to drive the design, the new hobs and integrated extractor fans provide flexibility to tailor kitchens without any restrictions.

“Our aim is to make healthy and sustainable eating desirable, accessible and easier. This year at EuroCucina we are showing new, best-in-class products and concepts that have taken years to develop. They have required us to rethink the ordinary and reengineer every last detail to deliver the extraordinary,” says Patrick Le Corre, Electrolux Senior Vice President, Product Line.

Electrolux is aiming to make its operations climate neutral

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Electrolux has reduced the energy consumed at its manufacturing sites per product by around 43% compared with 2005. This equates to an improvement in energy efficiency by around 3% every year for the last 10 years.

“We have significantly reduced our energy use through continuous energy management improvements, incorporating more renewable energy into our operations and by looking for energy efficient solutions in every step of our operations,” explains Giuseppe Caiulo, VP Group Operations Sustainability, Maintenance & EMS. “Some of our high-temperature processes such as enameling are a challenge, but we have broken down such complicated processes into different stages and are working to find out how we can reduce emissions in every step of the process

Electrolux is aiming to make its operations climate neutral by 2030 by working holistically throughout its global business. Achieving climate neutral operations is a part of the company’s broader climate neutrality roadmap for its entire value chain by 2050.

Electrolux has made good progress on its global Zero Waste to Landfill program in 2021. Today, improved waste management ensures that about 97% of the total waste produced by Electrolux sites is either reused or recycled. As sending waste to either incineration or landfill results in emissions, zero waste is crucial for achieving climate neutral operations

Electrolux unveils a new Product Recyclability Tool

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A Circular Initiative event in Stockholm, Electrolux unveiled a new Product Recyclability Tool to support its ambitious circularity goals. The prototype tool builds on the knowledge gathered during the company’s ongoing collaboration with Stena Recycling to explore circular solutions. Stena Recycling collects discarded electric consumer products and breaks them down into raw materials for new products or for energy recovery. “The tool will enable our design and engineering teams to explore recyclability right from the beginning of the design process so we can create products that are even more recyclable, so their components can continue their life as useful materials – says Vanessa Butani, VP Group Sustainability –. The tool is still in the early stages of development and the next step for us will be to open the process to other companies, working together to expand its functionality, data quality and market relevance”. Over the past three years, Electrolux has worked closely with Stena Recycling to understand what happens to its products at their end of life and how it is possible improve product circularity. In 2020, the partnership developed a prototype vacuum cleaner made with 100% recycled materials and reused components and in 2021 a prototype vacuum cleaner that is 90% recyclable.
“Our deep investigation in the vacuum cleaner category has been particularly useful in understanding our material choices and design decisions that benefit both quality and recyclability – says Barry Waddilove, Sustainability Director Development & Collaborations –. In 2022, we are expanding these studies across all our major product categories including dishwashers, fridges and cookers

Electrolux wins iF Design Awards for products that help consumers achieve a better home environment

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Electrolux Group has won prestigious iF Design Awards for an air purifier and stick vacuum cleaner that help improve wellbeing in the home.The Electrolux UltimateHome series is a 2-in-1 dehumidifier and air purifier that provides an optimum humidity level and improved air quality for an uninterrupted sleep. Since 9 out of 10 people live in areas with air pollution, consumers are increasingly aware of how indoor air quality and climate can affect health and wellbeing. Urban consumers seek “clean and fresh” solutions, and multi-functional products save on floor space while creating healthier living conditions.

This product earned above-average scores by the international jury in all five criteria: idea, differentiation, form, function and impact. These refer to the product’s relevance, novelty, design for the target group, ease of use, and sustainability.

The 800/8000 series focuses on bringing effortless performance into the cordless pistol stick segment. The design enables balanced weight and its sculpted ergonomic handle and telescopic tube make it a consumer-centric product. The 800/8000 is designed to fit into the user’s home and adapt to a variety of cleaning needs. The modular design makes upgradability, repairability and recyclability simpler and more sustainable.

The jury gave this product high scores for form, impact and function, meaning it demonstrates design excellence, is easy to use, and serves society and sustainability.

Electrolux Q1 2022 Interim report: Consistent execution in a challenging environmen

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Highlights of the first quarter of 2022Net sales increased to SEK 30,118m (29,026), corresponding to an organic sales decline of 3.4%. This was driven by lower volumes compared to a strong last year, partially offset by strong price execution.Operating income amounted to SEK 1,575m (2,297), corresponding to a margin of 5.2% (7.9).Operating income includes a positive non-recurring item of SEK 656m, related to the U.S. tariff case, impacting the business area North America. Excluding this non-recurring item, operating income amounted to SEK 919m, corresponding to a margin of 3.1% (7.9). Significant cost increases and supply constraints impacting volume were not fully compensated by price increases and new product launches.Income for the period amounted to SEK 950m (1,556) and earnings per share was SEK 3.40 (5.41).Operating cash flow after investments was SEK -5,280m (-161). In addition to a more normal seasonal outflow compared to last year, global supply chain constraints further increased inventory levels.

Electrolux enters portable air purifier category

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Electrolux has moved into the portable air purifier market with the launch of four air purifiers for the home.

The flagship Well A5 Air Purifier (WA51-305GY) is suitable for rooms measuring up to 26m2 for

In addition to a four-step air purification system that captures up to 99.98% of particles as small as 2.5 micrometre (PM2.5) in size, the advanced air flow system features 360-degree air intake for faster and more effective distribution. The 24dBA noise level is comparable to the sound of soft rain.

The Electrolux UltimateHome 500 Air Purifier (FA41-402GY) is suitable for rooms up to 53m2 for RRP

The four-step filtration system captures micro-dust, odours, and harmful airborne substances and incorporates an integrated HEPA 13 filter that removes up to 99.99% of bacteria for cleaner fresh air, while a spiral outlet creates a robust whirl to efficiently circulate filtered air throughout a room.

Laser particle sensors evaluate air quality and automatically adjust the fan speed as conditions change.

Electrolux wins four Red Dot Design Awards for outstanding product design

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Electrolux wins four Red Dot Design Awards for outstanding product design
Electrolux has picked up four Red Dot Awards, the most sought-after seal of good design, for innovative laundry care products across Electrolux and AEG brands.  

“Red Dot Awards mean a lot in the world of product design,” says Simon Bradford, Chief Design Officer at Electrolux. “Once again, Electrolux has been recognized for innovation and delivering a great consumer experience.” 

The winners were chosen by an expert jury and the winning products will be presented at the Red Dot Design Museum in Essen, Germany and online at www.red-dot.org

The winners are: 

Microplastic Filter

Made with at least 50% recycled plastic the Microplastic Filter helps capture up to 90% of microplastic fibers, larger than 45 microns, released by synthetic clothing and textiles when washing, preventing release into laundry waste water. The cartridge can collect microplastic fibers from several washing cycles and a red dot indicates when it needs to be emptied. It enables consumers to make a meaningful difference to the environment. 

UniversalDose drawer makes washing at lower temperature and quick cycle more efficient by mixing the detergent and water before the mixture reaches the fabrics. This delivers clean clothes at a lower temperature, with significant savings in water and energy. Visually, the UniversalDose drawer’s colors and iconography help consumers wash more sustainably whether they use pods, liquid, or powder.  

The new AEG 2022 Range 

The AEG 2022 won two awards, one for the design and consistency of the full range and one for the design alignment of the washer-dryer pair. With this product series and consistent AEG branding, Electrolux used a color combination and a left–to-right user interaction that delivers a great consumer experience, plus connectivity, with tailored programs customizable remotely through the AEG app. The brand identity across the range is maintained with a combination of design solutions in the doors, the knob, and the control panel