Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America. Hasan Ali Yardimci, who led the company since its 2016 entry into the US market, was appointed to oversee Arçelik’s Beko Electronics España operations in Spain, Portugal, and South America.
The new president comes from a long career in the top management of important home appliances companies: he was US general manager of Signature Kitchen Suite® at LG Electronics, Inc., reinvigorating the company’s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador® and Gaggenau® brands in the US. A leader in the industry for more than 25 years, Elkin is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.
«I am honored to join Beko US at such an exciting time of opportunity and potential – he stated -As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth—achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.»
In handing over the management role to Elkin, Yardimci expressed confidence in the company’s continued progress. «With the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance, and value of our products. Under Zach’s leadership, the company is well-positioned to accelerate that growth and take operations to the next level
Tag Archives: BEKO
KONKA Group Acquires Beko Changzhou Plant and Reaches a Strategic Cooperation with Arcelik
Jiangsu KONKA Smart Electrical Appliances Co., Ltd. acquired Beko Changzhou Plant and entered into a strategic cooperation agreement with Arcelik (the parent company of Beko).
By signing this agreement, both parties agree to share their developments related to systematic washing machine design. This will help make up for KONKA’s engineering capacity shortcoming for KONKA drum washing machine manufacturing, facilitate the export of KONKA washing machines to Europe, America and other regions, and further promote the globalization of KONKA white goods and the KONKA brand.
In 2021, the forecasted annual sales volume of KONKA drum washing machine is over 500,000 sets, reaching a level near first-tier brands. In the next 3 years, the planned annual total sales volume of KONKA washing machine will surpass 1 million sets. By then, KONKA will become one of the first-tier washing machine brands in China.
The strong alliance with Arcelik, as one of the major measures of KONKA’s Ten-billion-sales-volume Strategy for White Goods, marked the beginning of a new phase for KONKA drum washing machine: a shift from OEM to independent R&D, design, production and manufacturing. In the future, led by KONKA Group’s strategic transformation, KONKA white goods will continue to update its products targeting consumer pain points, such as intelligence and healthcare, and enhance its core competitivenes
Beko’s first-of-its kind household product line eliminates more than 99% of bacteria and viruses
Today saw Beko launch its new HygieneShield™ range at a global virtual press conference. A ground-breaking portfolio of household products created in response to emerging needs in the post-lockdown era.
The new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help people adjust to the ‘new normal’ at home. Developed as a result of in-depth global consumer research and with innovative new technology, the HygieneShield™ product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.
Beko research, across 31 countries revealed that one of the primary concerns is hygiene. Many of us are disinfecting supermarket purchases when we get home, worrying about handling mobile phones and keys, or not bringing coats into the house. People have increased the amount of cleaning and laundry in their homes, with some disinfecting bedding for the first time. 75% of people are cleaning the house more often, 64% are doing more laundry and 68% are paying more attention to the cleanliness of the packaging on purchased products.
The new HygieneShield™ range takes inspiration from nature and uses methods such as steam and heat to enable you to achieve excellent hygiene results at home. It will be available to buy from December 2020.
HARVESTfresh ™ combined refrigerators by Beko .
RCNA406E60LZXRN and RCNE560E61ZXN are in fact the innovative combined free-standing refrigerators (respectively 60 and 70 cm wide and the first 2 m and the second 192 cm high) proposed by the brand, expression of a snappy aesthetic and equipped with the best technologies for home storage.
In particular, the HARVESTfresh ™ technology , based on nature, imitates the solar day thus keeping vitamins A and C unchanged and for a long time: in fact, thanks to the presence of three efficient lights inside the vegetable bowl, the day-night cycle is followed. Through the three lights, which are activated according to the cycle of the day and turn off during the night (dark period), sunrise is imitated with blue, midday with green and sunset with red light, while the period darkness identifies the night. If the fridge door is opened during the dark period, one of the three lights will turn on, in order to allow greater visibility of the operation.
HARVESTfresh ™, after rigorous scientific tests conducted by independent laboratories and academic research, has received the INTERTEK certification, revealing the effectiveness of this solar cycle for the optimal preservation of vegetables, which thus keep intact the supply of vitamins .
The Beko combi refrigerators are also equipped with the Total No-Frost NeoFrost ™ Dual Cooling cooling system , a special technology that cools with two separate cooling systems, thus maintaining a high humidity level in the fridge and at the same time the dry freezer environment. , frozen and natural (no frost).
They are also characterized by the practical external Touch Display on the door, a device capable of displaying the temperatures set in the fresh food and freezer compartment, without having to open the door. In addition, versatility is at home in these combined units: thanks to the SmoothFit ™ flush-to-wall opening, the refrigerator can also be positioned near the walls or corners of the house, as the door remains conveniently open at 90 °.
Available in Dark Inox and Inox Look colors , the appliances are equipped with the ProSmart ™ Inverter compressor that allows you to cool faster, consume less and be four times quieter than normal refrigerator compressors. The interiors also ensure optimal space management and technologies to improve food storage, such as the freshness package which also includes the EverFresh + ® drawer in which temperature and humidity are controlled to reduce condensation and thus ensuring fresh fruit and vegetables up to 30 days. The compartment dedicated to meat, fish and dairy products is kept just above the freezing temperature to preserve their freshness.
Arcelik BEKO profit rise
Arcelik the white goods arm of Turkish industrial conglomerate Koc Holding said its consolidated net profit grew by 14.7% to 259.4 million lira ($36.5 million/33.6 million euro) in the first quarter of 2020.
Total revenue increased by 12.53% on the year to 7.77 billion lira in the January-March period, Arcelik said in an interim financial statement filed with the Istanbul bourse on Thursday.
The company’ gross profit from commercial operations rose by 10.3% year-on-year to 2.5 billion lira in the first quarter.
The cost of sales increased to 5.3 billion lira from 4.7 billion lira a year earlier.
Arcelik specialises in production, marketing, sales and after-sales customer service in the area of white goods, consumer electronics, small home appliances and kitchen accessories. The company has 21 production facilities in eight countries and 34 sales and marketing offices in 30 countries.
Arçelik, and its brands Beko and Grundig, received the TGC Awards for its sustainability policy
TCG Awards are given to the most innovative brands operating in the technical consumer goods sector, in the EMEA macro area. This year the Turkish multinational Arçelik, which also includes Beko and Grundig brands, was awarded with this recognition within the ‘Sustainability’ category. The winners are selected by a jury made up of top managers of the main EMEA technology dealers and a representative of GFK. The aim of the award is to search for brands in various sectors to be awarded as the brand of the year, the specialist with the most impactful category, the most relevant technological innovation, the brand that operates also thinking about sustainability.
“The power of nature concentrated in household appliances to make us live healthy”: «faithful to this mood – they comment from the company – Arçelik has always been careful to the environment and people’s health and is committed to contributing to the creation of a green future through products developed on the principles of sustainability and efficiency. This approach to production has been repeatedly recognized nationally and internationally, obtaining numerous prizes and awards in the field of sustainability. All activities and emissions deriving from production activities are carried out in accordance with international standards and verified by independent control bodies. ‘Respecting the World, Respected Worldwide’: this is the vision adopted by the Group that guides all production activities, aimed at saving energy and water and a responsible approach to production and consumption, from waste management to recycling.
Arçelik also interprets the sustainability theme for Beko and Grundig brands as a lifestyle and it is present in all the internal dynamics of the business models: a fundamental strategy for the Company to evolve and respond in a timely manner to the changing world and to always be different and in step with new economic needs, the environment and people.
For the same category, the company also won this year the gold medal and inclusion in the 2020 sustainability yearbook (2020samyearbook) which highlights the best performing companies in the various sectors in terms of attention to the environment, social responsibility and with significant financial governance (ESG).
LG V BEKO
LG Goes After Beko For Appliance IP Infringement
LG Goes After Beko For Appliance IP Infringement
LG Electronics, headquartered in South Korea, has filed another lawsuit against Beko for intellectual property infringement, this time for its unauthorised use of LG’s patented TrueSteam technology.
While the lawsuit was filed at the Mannheim District Court in German, Beko is a subsidiary of Turkey’s largest consumer electronics company Arçelik.
The LG TrueStream technology protects certain garments from damage and is featured across a number of the manufacturer’s washing machines, dryers, dishwashers and LG’s Styler. The Styler is a steam clothing care system that refreshes and deodorises clothing that is stored within it.
LG Styler
This follows another lawsuit LG lodged against Arçelik over its alleged unlicensed implementation of LG’s freezer door ice-making technology in September 2019.
“Protecting our intellectual property is a top priority because innovation should never be taken for granted, and this is what separates LG from the competition,” Jeon Saeng-gyu, the Executive Vice President of LG Electronics’ Intellectual Property Centre said. “We provide value to customers through our devotion and commitment to research and development.”
Beko aiming big for its smalls down under
Beko is growing its portfolio with the addition of a small appliance range to the Australian market, including coffee machines, vacuum cleaners, a blender and steam iron.
Arçelik filed lawsuit against LG for patent infringement
Arçelik A.S, Turkey’s leading brand of white goods as well as smaller household electronics, filed a lawsuit against LG Electronics and its subsidiaries for patent infringement concerning its “direct drive” technology in LG’s washing machines, said Finance Yahoo.
Arçelik is also the second biggest brand of electronic goods in Europe, selling its products abroad under the Beko brand. It had a turnover of 31.9 billion TL in 2019 and receives 70 percent of its revenue from their international markets. Their BEKO products make up one-in-five home appliances sold in Britain.
“Direct drive” is an Arçelik-developed technology which prevents damage to clothes. Arçelik was granted a patent which was filed in 1997, and claims that LG is using this technology without a license.
LG Electronics showed no effort to resolve these infringement issues even after Arçelik’s warning, leaving Arçelik with no choice but to file a lawsuit,
Beko new hob and hood
Beko presents its latest additions to the cooking range. The first launch is the induction hob HII63200FHT with 3 cooking zones: a double compatible with pots and pans of greater or lesser size and the IndyFlex ® zone that groups two square cooking zones allowing them to operate independently or together as a single larger one. It has an overflow safety function and automatic shutdown.
For those who prefer to cook with gas, the new HILW75222SL is a plate of 5 glass fires with wrought iron supports. Among the 5 fires stands out the high-power wok burner that is located in the center of the plate and with which you can cook quickly without decreasing food nutrients.
In this line, Beko adds to its cooking range a second gas plate: the HILL7522S, has a new configuration that leaves the wok burner placed on the left , giving it greater autonomy.
Both plates have self-ignition integrated in the control and a safety valve in burners, so that if the flame accidentally goes out the gas outlet is automatically interrupted to avoid leaks.
Close this list of novelties of cooking the bent black glass hood HCA92640BH from Beko, equipped with carbon filters for air recirculation.
