Tag Archives: BEKO

Beko’s first-of-its kind household product line eliminates more than 99% of bacteria and viruses

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Today saw Beko launch its new HygieneShield™ range at a global virtual press conference. A ground-breaking portfolio of household products created in response to emerging needs in the post-lockdown era.

The new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help people adjust to the ‘new normal’ at home. Developed as a result of in-depth global consumer research and with innovative new technology, the HygieneShield™ product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.

Beko research, across 31 countries revealed that one of the primary concerns is hygiene. Many of us are disinfecting supermarket purchases when we get home, worrying about handling mobile phones and keys, or not bringing coats into the house. People have increased the amount of cleaning and laundry in their homes, with some disinfecting bedding for the first time. 75% of people are cleaning the house more often, 64% are doing more laundry and 68% are paying more attention to the cleanliness of the packaging on purchased products.

The new HygieneShield™ range takes inspiration from nature and uses methods such as steam and heat to enable you to achieve excellent hygiene results at home. It will be available to buy from December 2020.

HARVESTfresh ™ combined refrigerators by Beko .

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RCNA406E60LZXRN and RCNE560E61ZXN are in fact the innovative combined free-standing refrigerators (respectively 60 and 70 cm wide and the first 2 m and the second 192 cm high) proposed by the brand, expression of a snappy aesthetic and equipped with the best technologies for home storage.

In particular, the HARVESTfresh ™ technology , based on nature, imitates the solar day thus keeping vitamins A and C unchanged and for a long time: in fact, thanks to the presence of three efficient lights inside the vegetable bowl, the day-night cycle is followed. Through the three lights, which are activated according to the cycle of the day and turn off during the night (dark period), sunrise is imitated with blue, midday with green and sunset with red light, while the period darkness identifies the night. If the fridge door is opened during the dark period, one of the three lights will turn on, in order to allow greater visibility of the operation.

HARVESTfresh ™, after rigorous scientific tests conducted by independent laboratories and academic research, has received the INTERTEK certification, revealing the effectiveness of this solar cycle for the optimal preservation of vegetables, which thus keep intact the supply of vitamins .

The Beko combi refrigerators are also equipped with the Total No-Frost NeoFrost ™ Dual Cooling cooling system , a special technology that cools with two separate cooling systems, thus maintaining a high humidity level in the fridge and at the same time the dry freezer environment. , frozen and natural (no frost).

They are also characterized by the practical external Touch Display on the door, a device capable of displaying the temperatures set in the fresh food and freezer compartment, without having to open the door. In addition, versatility is at home in these combined units: thanks to the SmoothFit ™ flush-to-wall opening, the refrigerator can also be positioned near the walls or corners of the house, as the door remains conveniently open at 90 °.

Available in Dark Inox and Inox Look colors , the appliances are equipped with the ProSmart ™ Inverter compressor that allows you to cool faster, consume less and be four times quieter than normal refrigerator compressors. The interiors also ensure optimal space management and technologies to improve food storage, such as the freshness package which also includes the EverFresh + ® drawer in which temperature and humidity are controlled to reduce condensation and thus ensuring fresh fruit and vegetables up to 30 days. The compartment dedicated to meat, fish and dairy products is kept just above the freezing temperature to preserve their freshness.

Arcelik BEKO profit rise

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Arcelik the white goods arm of Turkish industrial conglomerate Koc Holding said its consolidated net profit grew by 14.7% to 259.4 million lira ($36.5 million/33.6 million euro) in the first quarter of 2020.

Total revenue increased by 12.53% on the year to 7.77 billion lira in the January-March period, Arcelik said in an interim financial statement filed with the Istanbul bourse on Thursday.

The company’ gross profit from commercial operations rose by 10.3% year-on-year to 2.5 billion lira in the first quarter.

The cost of sales increased to 5.3 billion lira from 4.7 billion lira a year earlier.

Arcelik specialises in production, marketing, sales and after-sales customer service in the area of white goods, consumer electronics, small home appliances and kitchen accessories. The company has 21 production facilities in eight countries and 34 sales and marketing offices in 30 countries.

Arçelik, and its brands Beko and Grundig, received the TGC Awards for its sustainability policy

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TCG Awards are given to the most innovative brands operating in the technical consumer goods sector, in the EMEA macro area. This year the Turkish multinational Arçelik, which also includes Beko and Grundig brands, was awarded with this recognition within the ‘Sustainability’ category. The winners are selected by a jury made up of top managers of the main EMEA technology dealers and a representative of GFK. The aim of the award is to search for brands in various sectors to be awarded as the brand of the year, the specialist with the most impactful category, the most relevant technological innovation, the brand that operates also thinking about sustainability.
“The power of nature concentrated in household appliances to make us live healthy”: «faithful to this mood – they comment from the company – Arçelik has always been careful to the environment and people’s health and is committed to contributing to the creation of a green future through products developed on the principles of sustainability and efficiency. This approach to production has been repeatedly recognized nationally and internationally, obtaining numerous prizes and awards in the field of sustainability. All activities and emissions deriving from production activities are carried out in accordance with international standards and verified by independent control bodies. ‘Respecting the World, Respected Worldwide’: this is the vision adopted by the Group that guides all production activities, aimed at saving energy and water and a responsible approach to production and consumption, from waste management to recycling.
Arçelik also interprets the sustainability theme for Beko and Grundig brands as a lifestyle and it is present in all the internal dynamics of the business models: a fundamental strategy for the Company to evolve and respond in a timely manner to the changing world and to always be different and in step with new economic needs, the environment and people.
For the same category, the company also won this year the gold medal and inclusion in the 2020 sustainability yearbook (2020samyearbook) which highlights the best performing companies in the various sectors in terms of attention to the environment, social responsibility and with significant financial governance (ESG).

LG V BEKO

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LG Goes After Beko For Appliance IP Infringement
LG Goes After Beko For Appliance IP Infringement


LG Electronics, headquartered in South Korea, has filed another lawsuit against Beko for intellectual property infringement, this time for its unauthorised use of LG’s patented TrueSteam technology.

While the lawsuit was filed at the Mannheim District Court in German, Beko is a subsidiary of Turkey’s largest consumer electronics company Arçelik.

The LG TrueStream technology protects certain garments from damage and is featured across a number of the manufacturer’s washing machines, dryers, dishwashers and LG’s Styler. The Styler is a steam clothing care system that refreshes and deodorises clothing that is stored within it.


LG Styler

This follows another lawsuit LG lodged against Arçelik over its alleged unlicensed implementation of LG’s freezer door ice-making technology in September 2019.

“Protecting our intellectual property is a top priority because innovation should never be taken for granted, and this is what separates LG from the competition,” Jeon Saeng-gyu, the Executive Vice President of LG Electronics’ Intellectual Property Centre said. “We provide value to customers through our devotion and commitment to research and development.”

Arçelik filed lawsuit against LG for patent infringement

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Arçelik A.S, Turkey’s leading brand of white goods as well as smaller household electronics, filed a lawsuit against LG Electronics and its subsidiaries for patent infringement concerning its “direct drive” technology in LG’s washing machines, said Finance Yahoo.

Arçelik is also the second biggest brand of electronic goods in Europe, selling its products abroad under the Beko brand. It had a turnover of 31.9 billion TL in 2019 and receives 70 percent of its revenue from their international markets. Their BEKO products make up one-in-five home appliances sold in Britain.

“Direct drive” is an Arçelik-developed technology which prevents damage to clothes. Arçelik was granted a patent which was filed in 1997, and claims that LG is using this technology without a license.

LG Electronics showed no effort to resolve these infringement issues even after Arçelik’s warning, leaving Arçelik with no choice but to file a lawsuit,

Beko new hob and hood

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Beko presents its latest additions to the cooking range. The first launch is the induction hob HII63200FHT with 3 cooking zones: a double compatible with pots and pans of greater or lesser size and the IndyFlex ® zone that groups two square cooking zones allowing them to operate independently or together as a single larger one. It has an overflow safety function and automatic shutdown.

For those who prefer to cook with gas, the new HILW75222SL is a plate of 5 glass fires with wrought iron supports. Among the 5 fires stands out the high-power wok burner that is located in the center of the plate and with which you can cook quickly without decreasing food nutrients.

In this line, Beko adds to its cooking range a second gas plate: the HILL7522S, has a new configuration that leaves the wok burner placed on the left , giving it greater autonomy.

Both plates have self-ignition integrated in the control and a safety valve in burners, so that if the flame accidentally goes out the gas outlet is automatically interrupted to avoid leaks.

Close this list of novelties of cooking the bent black glass hood HCA92640BH from Beko, equipped with carbon filters for air recirculation.

Beko seeks to tap China’s market potential via 2nd import expo in Shanghai

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Beko is seeking to tap the “biggest home appliances market in the world” and support the globalization trend, as the Turkish manufacturer of home appliance and consumer electronics is back for the second China International Import Expo (CIIE) that runs from Nov. 5 to 10 in Shanghai.

“As China is the biggest home appliances market in the world with over 20 percent of the total global market, it is very critical for Beko,” Beko’s China Country Manager Cann Song told Xinhua in an interview by email.

Referring to the fact that China has made remarkable achievements and become “one of the main drivers of globalization and growth of global economy” in the past 70 years, Song said “Beko strongly supports the trend of globalization worldwide” as it is offering products and services in more than 140 countries with 23 different production facilities in nine countries.

In his view, the CIIE offers “an impressive horizon of opportunities” for all companies to introduce their products to the Chinese market, as China aims to be more open to the world and let Chinese people experience high-quality imported products.

“As Beko, we will do our best to support this opening-up policy with our advanced products and technologies,” he said.

For the second CIIE, Beko is back with new products and technologies in cooling, laundry and kitchen categories.

“In the past years, we had comprehensive studies all over China to understand the changing needs of Chinese consumers,” said Song. “We also developed new technologies and adapted the global technologies to fulfil the needs of the Chinese consumers.”

In cooling category, Beko is to be presenting “Beko EverFresh+,” its latest refrigeration technology that keeps vegetables and fruits fresh up to 30 days, three times longer than average.

Beko’s AquaTech makes available a washing machine that allows for half the washing time with twice the care by increasing the power of water with a newly designed paddle.

The global brand shall also introduce its Eat Like a Pro campaign to the Shanghai expo this time. The initiative, launched with support from FC Barcelona and the UNICEF globally, encourages a healthier lifestyle worldwide.

According to Song, Beko has partnered with Chinese star Song Jia to promote the Eat Like A Pro concept nationally.

“We are delighted to take the stage on the 2nd CIIE, the world’s first large-scale national exhibition, to present our latest technologies and innovations to Chinese consumers,” he said.

The scale of the second CIIE is larger than the first one, with the total exhibition area rising to 360,000 square meters from 300,000 square meters last year.

Song called China “one of the most important strategic markets” in Beko’s long-term plan.

“We aim to reach more Chinese consumers and let them experience Beko’s products, the choice of more than 500 million people in the world and a leading brand in the United Kingdom,” he said.

As a premium brand, Beko has been operating in China since 2007, where it now has operations in Shanghai, Changzhou, Shenzhen and Wuxi.

Song described the R&D center in Wuxi, which was set up in October last year, as part of Beko’s long-term plan to support its China growth “with better product solutions specially designed for Chinese consumers.”

“Beko is also expanding sales operations in different regions of China,” he said.

The brand has already reached “substantial market shares” in certain regions of China and achieved a double-digit growth in 2019 despite macro-economic challenges, he said.

“We have strengthened our footprint in major cities in China and penetrated in new regions,” Song added. “We are excited about the opportunities in China market and will continue our expansion in the upcoming years.”

Beko U.S. received the 2019 ENERGY STAR Partner of the Year

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Beko U.S. received the 2019 ENERGY STAR Partner of the Year Award in the product brand owner category for a third consecutive year having demonstrated energy efficiency best practices and proved organization-wide energy savings. Beko also was recognized as ENERGY STAR Partner of the Year – Sustained Excellence Award, the highest honor bestowed to partners that have won consecutive ENERGY STAR Partner of the Year awards.
The award was assigned to the company, thanks to key energy efficiency innovations introduced last year. Beko dishwasher models were transitioned to a new platform designed to meet ENERGY STAR’s Most Efficient criteria, a measure of total energy savings that products must meet to be recognized as the most efficient ENERGY STAR products. As a result, its dishwasher platform managed to increase the number of place settings while maintaining water and energy consumption. Some dishwashers were designed to decrease decibel noise levels by 1-2dBA, while others exceeded Most Efficient criteria by 67 percent through implementing a compact and modular hydraulic system with a brushless DC circulation pump motor that integrates with the heater.
Beko clothes washers met the 2018 Most Efficient criteria for 1.6 cubic feet capacities or more. In addition, the company introduced a series of redesigned models with additional wash cycles designed to improve cleaning performance by 10 percent. This new series of washers also added a new check valve, designed to reduce detergent loss in the wash cycle.
The brand four-door French freestanding refrigerator being introduced in 2019, instead, offers a multi-zone convertible compartment using a R600a refrigerant to reduce the environmental impact and improve the thermodynamic performance.
«Our products are not bound simply by design, but engineered to meet the most stringent energy efficiency requirements for a more sustainable future – said Sazi Bugay, product director, Beko U.S., Inc. -. With this strict level of commitment, we are able to offer smart eco-friendly solutions to preserve energy, water and time that enrich the lives of consumers who are conscious about their environmental impact.»