Tag Archives: BEKO

World’s first washing machine with microplastics filter

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Turkish manufacturer Arcelik, the parent company of Beko and Grundig, has announced plans to launch the world’s first washing machine fitted with a built-in microplastics filter.

Arcelik CEO Hakan Bulgurlu announced the new washing machine in a keynote address at the IFA 2019 technology trade show in Berlin and said it would be rolled out to customers in 2020.

Bulgurlu called for closer industry partnerships and said the company was ready to share its new technology for the greater good. It’s claimed in some studies that more than one million fibres are flushed down the drain and end up in rivers and oceans after every single washing load. Although this number does depend heavily on the type of fibres used in textiles – along with the type of fabric construction.

Beko has unveiled its HarvestFresh technology for its range of refrigerators claiming it keeps your produce fresher and healthier

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International domestic appliance manufacturer Beko has unveiled its HarvestFresh technology for its range of refrigerators claiming it keeps your produce fresher and healthier. The Turkish brand showcased its new technology on 5 September at consumer electronics fair, IFA in Berlin.

Developed for Beko fridges, HarvestFresh uses a combination of blue, red and green lights to mimic the 24-hour sun cycle, including periods of darkness in an attempt to recreate a natural living environment for fruit and vegetables succeeding their harvest.

The company has claimed that the illumination technology acts as a natural way of preserving vitamins in fresh produce. According to Beko, a seven-day laboratory test was carried out by Intertek on direct light exposed tomato and green pepper concluding that their vitamin A and vitamin C levels had been preserved for longer.

Chief marketing officer at Beko, Zeynep Yalim Uzun said: “At Beko, we believe passionately in creating new products and technologies that meet the well-being needs of today’s consumer. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier.”

This recent development is part of Beko’s mission of “empowering the new generations to live healthier and providing accessible wellbeing for all their consumers”.

Home appliance brand Beko operates in more than 140 countries worldwide and is a subsidiary of Arçelik, who is part of the large industrial conglomerate Koç Holding.

HarvestFresh will be available across selected lines from 2020.

Beko announced its recent product innovations in the new edition of the IFA in Berlin,

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Beko announced its recent product innovations at IFA in Berlin, the largest consumer electronics fair in the world. Its latest product innovations have been designed to help improve the well-being of consumers and include everything from small appliances to large household items, such as refrigerators, washing machines, dishwashers and ovens, all equipped with the latest technologies.

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Beko works every day with the aim of promoting a healthier lifestyle and does so by developing, on the one hand, new technologies for the conservation of food in its optimal nutritional state for longer, and on the other, appliances that contribute to reduce the consumption of water, electricity and waste, betting on sustainability and environmental care.

Beko AutoDose and AquaTech® technologies

Beko dishwashers and washing machines with AutoDose technology automatically dose the optimum amount of detergent to always obtain an excellent wash. Thanks to this new technology, the user will only have to fill the tank with his usual detergent once a month since the AutoDose system is responsible for managing the appropriate dose in each wash and incorporates an indicator that informs when it is time to refill it. new. In this way, it allows consumers to save time, detergent, water and effort, giving them the free time they deserve.

For its part, Beko’s new AquaTech® washers harness the power of water to maximize clothing care. The mixture of water and detergent penetrates more strongly into the fabric at the same time that a bubble effect is generated, thus saving up to 50% in time and 50% more care of clothes compared to conventional programs, according to affirms the brand.

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Combi Steam oven

Beko incorporates in its multifunction oven the exclusive Combi Steam technology, which allows you to prepare fast and healthy meals. This new product combines multifunction cooking and steam cooking in a single device, which allows great flexibility when selecting the most appropriate method according to the dish to be prepared.

In addition, thanks to the power of steam, Beko’s Combi Steam oven offers a healthier way of cooking, enhancing the aromas and flavors of the ingredients and preserving the essential nutrients in food.

Always fresh fruits and vegetables

With EverFresh +, Beko’s latest refrigeration technology, fruit and vegetables are kept fresh for up to 30 days. Thanks to the air channels, humidity is controlled precisely, reducing condensation and minimizing temperature variations. Thus, in the EverFresh + compartment, Beko ensures that the optimal environment is created for the best preservation of fresh foods without the need for chemicals, helping users lead a healthier life.

Prepare healthy meals while maintaining the nutritional value of the ingredients

Loss of nutrients from food due to oxidation during the smoothie is one of the biggest challenges that Beko faces. For this, the brand presents the new blender that eliminates the oxidation of food thanks to its vacuum technology, conserving nutrients, color and flavor of milkshakes and juices for longer. In this way, the new product allows its consumers to prepare their favorite beverage and enjoy it the next day as freshly made, with all its nutritional value.

Beko AirTherapyTM

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The world’s first washing machine with warm air circulation AirTherapyTM technology is aimed to position Beko as a leader in the washing machine market in Thailand.

Bangkok, 30 August 2019 – Beko, a leader in the European home appliance market today officially announced the launch of the world’s first washing machine with warm air circulation AirTherapyTM technology, enabling your favourite daily used clothes to be refreshed and ready to wear with no odor in just 30 minutes. This washing machine is latest addition to Beko’s wide range of home appliances which aims to be the top-of-mind brand among the new urbanist who seeks a healthy-living lifestyle.

Today’s day and age is fueled with rapid changes, and many of us are competing for one common factor: Time. Whether it is to do with work, health or happiness, we pressure ourselves by squeezing everything in the limited time we have and exhaust ourselves in the process of being so fast paced. Time has become such a critical factor in our lives and that’s why the ‘Smart Urban’ philosophy may seem far-fetched for people in this generation.

Beko has witnessed the changes in the modern lifestyle which focuses on balancing work and life. The new Urbanist Lifestyle Laundry Solution with outstanding performance is officially debuted for the first time in Thailand at the Wash Your Excuses Away with Beko event where Beko launched the new Beko AirTherapyTM washing machine.

The new AirTherapyTM washing machine also comes with other supportive features which are highly adaptable to active urban customers’ needs and lifestyles. These features include;

• REFRESH – Warm air circulates technology refreshes and removes odors from your lightly-worn clothes in just 30 minutes.

• CLEAN AND WEAR – To get your favorite clothes clean and ready to wear in 120 minutes (when used with an extended program and one kilogram of load)

• HOMEWHIZ – An application that makes life easier in the age of IOT (Internet of Things) with customized and downloadable washing programs to match the special fabrics of your clothes, notification of the washing status and many more features all at the touch of your fingertips through WIFI.

“Beko has always been on the lookout for ways to make customer’s lives easier, and we continue to offer innovative solutions for the Urbanist Lifestyle. The Beko AirTherapyTM machine will introduce a new era of laundry and will be the perfect choice for customers who prefer a washing machine with features that can solve their pain-points,” said Pornchai Trakultechadej, Asia Pacific Marketing and Product Management Director at Beko Thai.

Following the company’s mission to become a top-three player in the Thai home appliance market within 2020, Beko strongly emphasizes on the plan to offer customers with a variety of world-class home appliance solutions. The aim is to fulfill the demand of every household with high-quality products under the new brand direction of Healthy Living to empower new generations to live healthier, active lives.

“As Beko has become one of the fastest growing home appliance brands in Thailand, thanks to a fresh line-up of innovative products that suits everyone’s lifestyle, we also go beyond to educate and encourage Thai people to live a healthier life. Our innovative products and solutions ensure that our customers have all the information and technology-enabled equipment they need to support their healthy lifestyle,” said Pornchai.

Customers can experience the new Beko AirTherapyTM washing machine series as well as enjoy fun interactive activities at Wash Your Excuses Away with Beko event at Fashion Hall, 1st Floor, Siam Paragon from the 30th of August to the 1st of September 2019. Customers visiting the event can also stand a chance to win several souvenirs from Beko and meet famous singers Bell Supol Phuasirirak and Nont Thanont from The Voice.

Experience the Beko home appliances at the Beko Flagship Store (4th floor, Siam Paragon), Power Mall, Power Buy, HomePro, Index Living Mall, and leading home appliance retailers nationwide.

Beko launches its new American refrigerator GN162330XB

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Beko incorporates into its catalog the new American refrigerator GN162330XB. It has the innovative technology NeoFrost Dual Cooling that allows to keep food in optimal conditions, preventing the transmission of odors. In addition, the refrigerator and freezer are separated and have independent cooling systems, and from its exclusive LCD Touch Control Display you can control the temperature of each compartment separately in a more precise and stable way.

The GN162330XB has such interesting features as Vacation Mode and Compartment 0ºC, an optimal space to conserve meats, fish, cheeses and cold cuts at temperatures close to zero degrees. It also has a dispenser of water and ice (ice cubes or minced) in door with connection to water intake.

With measures of 179x91x78 cm, it offers a total gross volume of 623 l. The refrigerator is equipped with interior light with side LEDs and offers a temperature selection range of 8º, 6º, 4º, 2º. For its part, the freezer has a freezing power of 13 kg / 24 h and a temperature selection range -18º, -20º, -22º, -24º.

The new American refrigerator GN162330XB of Beko is class A ++.

Arçelik Aims to Raise Awareness on Climate Change Risks Through Mt. Everest Climb

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Arçelik takes another key initiative to tackle global warming in line with its ‘Respecting the World, Respected Worldwide’ vision. CEO Hakan Bulgurlu will attempt to climb Mount Everest to raise awareness on climate change risks. Arçelik continues its efforts to build a sustainable future through its environment friendly products, sustainability projects and campaigns. Having sustainability at the heart of its business operations, the company created a product portfolio which is more than 90% recyclable and set a goal of being carbon-neutral in manufacturing by 2025.

The expedition will be documented in a series of social media posts on Arçelik Global and Hakan Bulgurlu’s social media channels.

ABOUT ARÇELİK
Founded in 1955 Arçelik has operations in the durable consumer goods industry with production, marketing and after-sales services. Arçelik offers products and services in 146 countries with its 32,000 employees, 22 different production facilities in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh), 34 sales and marketing companies all over the world and with its 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) Arçelik is listed on Istanbul Stock Exchange.

BEKO

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Beko used its biggest ever stand at IFA to launch its new brand identity for the first time.

Live cookery demonstrations, creative workshops and celebrity guests all brought a buzz to the Beko presence in Berlin.

The company celebrates its 25thanniversary in the UK next year and in Berlin it gave visitors a glimpse of its plans for the future. It unveiled its new identity and logo, new media campaigns and its latest products on its stand in Hall 5.1.

In terms of products, there was plenty to see. In cooking, it showed its CAST built-in series by Patricia Urquiola alongside its contemporary Lumist concept system that showcases the art of cooking using different coloured flames. This was backed up by a lone-up of induction hobs and ovens and hobs featuring ‘nano technology’, which Beko says prevents the build-up of grease and makes them easier to clean.

In home laundry, it launched its ProSmart Inverter Motor, which promises to improve the energy efficiency and reduce operating noise levels in its washing machines. It also has a 10-year warranty. To further enhance their environmental friendliness, the new machines have a CoolHygiene 20°C program that saves 70 per cent on energy compared with a standard hygiene program. Some machines also feature steam cleaning to help remove odours and creases and to give worn clothes a quick refresh.

In cooling, Beko will show the NeoFrost technology in its range of American style multi-door fridge-freezers. The system helps keep moisture inside the fridge and cools contents twice as fast, says Beko. Its EverFresh technology is also said to extend the storage life of vegetables for 30 days.

And in its dishwasher range, Beko presented its Auto GlassShield technology, which helps to protect glassware by sensing water hardness and stabilising it at the optimum level. To this it has also added SteamGloss, which uses steam to give the cleaned glasses and dishes an extra sparkle.

To ensure more even cleaning in upper and lower baskets, Beko has also added an Aquaflex program, which varies the water pressure around the interior cavity.

The dishwashers also share the same ProSmart Inverter Motor technology as its washing machines.