Effective October 1, 2025, Mehmet Ragip Balcıoğlu has stepped into the role of Deputy General Manager of Global Marketing and Strategy. Formerly Deputy General Manager of European Commercial Sales and CEO of Beko Europe, Balcıoğlu brings a wealth of experience in international sales, commercial operations, and brand marketing. In his new position, he will spearhead the development of our global brand strategy and oversee the management of our diverse portfolio of 22 brands worldwide.
Meanwhile, Akin Garzanli—who has successfully led global marketing initiatives as Chief Marketing Officer for the past three years—will continue to serve as Deputy General Manager of European Commercial Sales and CEO of Beko Europe, ensuring continuity and strategic alignment across key markets.
This leadership evolution marks a significant step in strengthening our global presence and driving long-term brand growth.
As the industry gathers for IFA Berlin, the world’s biggest home and consumer technology event, companies are showcasing their latest innovations to meet evolving consumer needs. Beko, a global leader in home appliances, is highlighting its portfolio of energy-efficient products that combine cutting-edge technology with intuitive functionality, while prioritising reliability and durability for everyday use.
Ariston VitalCareBeko SensorAdaptGrundig SafeCook
Beko’s technology portfolio features state-of-the-art refrigeration, drying, dishwashing, and cooking solutions – all equipped with intelligent technologies that elevate performance, sustainability, and user experience.
Refrigerators with Innovative Freshness Technologies
New refrigeration innovations set a benchmark for freshness, energy efficiency, and quiet operation. The 60 cm combi No Frost refrigerator offers a spacious 415-liter capacity with an A energy class rating and operates at a whisper-quiet 29 dBA. For compact living spaces, the 54 cm built-in refrigerator delivers 270 liters of storage with a B energy class efficiency and equally low noise levels. Both models integrate the company’s advanced freshness systems:
FreshLock™ cooling technology extends the freshness of selected foods by up to 30% through optimized humidity and even airflow.1
ProFresh* technology preserves freshness up to four times longer for specific food types, ensuring optimal taste and nutrition.2
VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, supporting healthier nutrition.3
Smart, Energy-Saving Dishwashing
The latest dishwasher innovations feature the PowerIntense4 spray arm system, delivering up to five times better cleaning performance on even the hardest-to-reach areas versus previous models. The SensorAdapt5 AI-sensing technology detects the load size and soil level to automatically optimize water, energy, and cycle time—reducing energy and water use by up to 50% and halving cleaning time.
Additional highlights include:
A flexible third rack offering increased loading versatility, with SpaceClean 3rd Rack accommodating taller items such as mugs and glasses up to 13 cm.
The PowerClean Pro system enhances lower rack capacity by 30% and delivers 60% more powerful water jets to tackle tough dirt.6
The energy-efficient heat pump system delivers high performance while exceeding energy class A efficiency standards by 50%.7
TargetDry smart drying technology applies heat only where needed on dishes, speeding drying times and reducing energy consumption by up to 25%.8
Innovative Cooking Solutions for Modern Homes
Across the brand family, Beko expands its cooking appliance range with a new slim induction hob featuring cutting-edge smart sensors:
SafeCook Sensor instantly detects cooking temperatures to safely end cooking and prevent overheating.
ReadytoCook Sensor alerts users when the desired temperature is reached and keeps it stable for perfect cooking results.
Also featured are advanced ovens designed for versatility and precision:
The compact built-in oven combines traditional oven capabilities with microwave speed, delivering 3-level cooking that conserves energy and time without compromising results.
The built-in steam oven utilizes SteamSense+, a food sensing probe, and active steam control to automatically adjust humidity and temperature, ensuring delicious cooking every time.
Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the second year running, earning a place in the Top 20 and securing the #1 position in its industry.
New production line of Beko dishwashers in Radomsko
A new built-in model for the Polish market and regional exports Poland remains a key country for Beko Europe in terms of logistics, human resources and production infrastructure. After recently launching an oven production line in Wrocław, Beko Europe is consistently strengthening its presence in Poland. The company has just started production of a new model of built-in dishwasher at its plant in Radomsko. The first units will reach customers in the coming weeks.
The new dishwashers are intended mainly for the Polish market, as well as for export to Greece, the Czech Republic, Slovakia, Lithuania, Latvia and Estonia. The forecasted production for 2025 assumes the possibility of increasing the volume depending on market demand.
On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.
First Beko ovens from Wrocław. Production for the European market has started In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets
Beko has been awarded the Which? Best Value Appliance Brand of the Year, for the second year running!
This outstanding achievement is a testament to the reliability, performance and exceptional value of Beko appliances, backed by strong results in Which? lab tests. Beko, our committed to democratising technology – delivering innovative, dependable products that are accessible to all.
10-year loan strengthens capital structure and supports strategic development Agreement with SACE, Italy’s export credit agency and insurance-finance group, fully owned by the Ministry of the Economy and Finance. enhances opportunities for Italian supply chain partnerships and economic cooperation.
Beko UK their Reliability campaign, spotlighting the outstanding quality and long-term performance of Beko appliances. Running from April 14 to June 30, this fully integrated campaign spans TV, BVOD, social, eCRM, retail media, and activation—reaching over 35 million UK adults.
At its core, the campaign highlights Beko’s rigorous stress-testing—from 300,000 fridge door openings to 100,000 dishwasher cycles with a 16kg load—demonstrating our commitment to durability and reliability.
📺 Catch us in-store, online, and on primetime TV. 👉 Watch the ad here: beko.co.uk/reliability
Elected Brand of the Year” title was initiated by the organizers of the “Elected Product of the Year” election. This distinction awarded by French consumers is based on an independent study to reward the best-rated brand in its category. Following a survey of 15,000 consumers, Beko was voted Brand of the Year 2025
Production lines and machinery from Hotpoint UK’s recently closed factory in Bristol are now available for auction.
Established during World War I as an aircraft manufacturing and repair plant for Parnell, the Station Road facility in Yate, Bristol, boasts a century of industrial heritage. Over the decades, it has evolved and transitioned through various phases, ultimately becoming a tumble dryer factory for Hotpoint UK. However, the factory ceased operations at the end of 2024