Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the second year running, earning a place in the Top 20 and securing the #1 position in its industry.
Beko most sustainable
Tag Archives: BEKO
New production line of Beko dishwashers in Radomsko
New production line of Beko dishwashers in Radomsko
A new built-in model for the Polish market and regional exports
Poland remains a key country for Beko Europe in terms of logistics, human resources and production infrastructure.
After recently launching an oven production line in Wrocław, Beko Europe is consistently strengthening its presence in Poland. The company has just started production of a new model of built-in dishwasher at its plant in Radomsko. The first units will reach customers in the coming weeks.
The new dishwashers are intended mainly for the Polish market, as well as for export to Greece, the Czech Republic, Slovakia, Lithuania, Latvia and Estonia. The forecasted production for 2025 assumes the possibility of increasing the volume depending on market demand.
Beko has launched production of a new line of ovens at its production plant in Wrocław.
On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.
First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets
Beko UK award
Beko has been awarded the Which? Best Value Appliance Brand of the Year, for the second year running!
This outstanding achievement is a testament to the reliability, performance and exceptional value of Beko appliances, backed by strong results in Which? lab tests.
Beko, our committed to democratising technology – delivering innovative, dependable products that are accessible to all.
Beko successfully completes €125 million loan
10-year loan strengthens capital structure and supports strategic development
Agreement with SACE, Italy’s export credit agency and insurance-finance group, fully owned by the Ministry of the Economy and Finance. enhances opportunities for Italian supply chain partnerships and economic cooperation.
Beko reliability campaign
Beko UK their Reliability campaign, spotlighting the outstanding quality and long-term performance of Beko appliances.
Running from April 14 to June 30, this fully integrated campaign spans TV, BVOD, social, eCRM, retail media, and activation—reaching over 35 million UK adults.
At its core, the campaign highlights Beko’s rigorous stress-testing—from 300,000 fridge door openings to 100,000 dishwasher cycles with a 16kg load—demonstrating our commitment to durability and reliability.
📺 Catch us in-store, online, and on primetime TV.
👉 Watch the ad here: beko.co.uk/reliability
French consumers have voted Beko Brand of the Year
Elected Brand of the Year” title was initiated by the organizers of the “Elected Product of the Year” election. This distinction awarded by French consumers is based on an independent study to reward the best-rated brand in its category. Following a survey of 15,000 consumers, Beko was voted Brand of the Year 2025
Hotpoint Factory Contents Up for Auction
Production lines and machinery from Hotpoint UK’s recently closed factory in Bristol are now available for auction.
Established during World War I as an aircraft manufacturing and repair plant for Parnell, the Station Road facility in Yate, Bristol, boasts a century of industrial heritage. Over the decades, it has evolved and transitioned through various phases, ultimately becoming a tumble dryer factory for Hotpoint UK. However, the factory ceased operations at the end of 2024
Beko Europe confirmed the cuts in Italy
Turkey’s Arcelik, the parent company of Beko, plans to cut nearly 2,000 jobs in Italy, reducing its workforce in the country by almost half, according to trade unions. During a meeting hosted by Italy’s industry ministry, the company announced 1,935 redundancies out of a total of 4,440 employees.
Beko Europe confirmed the job cuts, citing financial underperformance in its Italian operations due to increased competition from Asian companies and weakened demand. The company stated that factory utilisation rates were below 40%, making them unsustainable. To address this, Beko plans to invest 110 million euros ($116 million) to restructure its operations in Italy and establish a sustainable long-term presence.
However, Italy’s industry ministry deemed the plan unacceptable and stated that the government would use all available means to try to protect jobs.
After 20 years Paolo Lioy leaves Whirlpool – Beko
Having accomplished the mission of integrating Whirlpool’s activities in Italy and Iberia into Beko Europe , Paolo Lioy leaves the company where he worked for over 20 years, the last 6 as CEO in Italy. A long goodbye on Linkedin does not reveal the reasons for his exit, nor his next destination.
WHITEGOODSNOW 