Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.
Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.
Mauro Porcini has been announced as the chief design officer at Samsung.
The position, newly created for Porcini, is his third time establishing a chief design officer role at a major company—following 3M and PepsiCo. It’s also the first time that Samsung has hired a foreign design lead.
It’s a bold move at a time when Samsung’s business is facing “crisis”-level headwinds. The company just lost its co-CEO Jong-Hee to cardiac arrest. Meanwhile, it’s shed marketshare in semiconductors to competitors, all while China is becoming better and better at building almost everything. And Samsung’s Mexico-based production (which represents a significant part of the business) faces 25% tariffs under the Trump
De Dietrich Returns to Australia After Over a Decade
Luxury appliance brand De Dietrich is making a grand comeback in the Australian market after more than 10 years. This re-entry is marked by a significant shift in strategy, as De Dietrich’s parent company has established a dedicated subsidiary to manage direct sales in both Australia and New Zealand—completely bypassing traditional distribution or agency partnerships.
As part of this multi-million-dollar investment, a state-of-the-art Sydney Experience Centre is currently under construction in Rozelle, near the heart of Sydney’s CBD. The centre is set to open its doors this May, offering consumers an immersive introduction to De Dietrich’s innovative products. Further plans are underway to launch additional Experience Centres across major cities, including Melbourne, Brisbane, and Perth, solidifying De Dietrich’s presence in the region.
New v-Zug CEO
Christoph Kilian is the new V-ZUG Chief Executive Officer.
With his extensive experience in leading international organisations in both the European and global markets, as well as in strategy consulting and marketing, Christoph will strengthen V-ZUG business position worldwide .
Haier freezer class A
Introducing the ultimate solution for food storage in a compact 60 cm width – the Haier Freezer. Setting a new standard in the market, this appliance boasts Energy Class A efficiency, ABT Pro technology, an ice cube tray for your convenience, Instaswitch functionality, No Frost feature for hassle-free maintenance, and even app control for modern convenience.
Electrolux Group grew by 5%
Electrolux Group grew by 5%. The Electrolux Group aims to address all stages of the value chain and has designed a strategy for profitable growth, driving sustainable innovation in the consumer experience. It also pursues increased efficiency through digitalization, automation, and modularization. Its core financial objectives include achieving an operating margin of at least 6% and a return on net assets exceeding 20% over the business cycle, with sales growth of at least 4% annually
Gaggenau Expressive
Gaggenau presents its first new cavity range in nearly two decades: the Gaggenau Expressive series. Each appliance showcases visual balance through thoughtfully crafted components, including the innovative floating control ring – a testament to Gaggenau’s skill in metal craftsmanship, which seamlessly blends form with function. Seeing these next icons of Gaggenau come to life is truly special, as the new series carries the essence of our tradition while stepping boldly into the future.Cooking 2.0
The Expressive range ovens also feature a high-performance cooking system and an extended grill surface located behind Gaggenau’s iconic blue enamel cavity. Key features include a temperature that can reach 300°C, an intuitive user interface that lights up when you approach the appliance, and a mechanism that allows the door to be opened easily with a light touch. The ovens also feature advanced automatic programs, a multi-point temperature probe, and a pyrolytic self-cleaning system. Another major advantage: the electric smoke catalyst purifies the exhaust air, allowing for smoke- and odor-free cooking and pyrolytic cleaning
Electrolux Group’s new sustainability goals
Electrolux Group has set a goal of using 35% recycled plastic and steel in the products it manufactures by 2030.
The new target replaces the previous one, which focused only on recycled plastic, and expands its scope. The inclusion of steel increases the scope to over 40% of all materials purchased by the Group, approximately three times the scope of the previous target. In addition, the weight of recycled steel and plastic generated by the new target is almost double that of the previous target, which referred only to recycled plastic.The Group’s sustainability leadership has been recognized by the prestigious EcoVadis Gold rating , placing it as a sustainability leader in its industry and among the Top 5% of over 70,000 companies globally. The non-profit organization CDP also recognized Electrolux Group’s sustainability leadership with an A for its climate work.
Caple introduces new laundry
Introducing Caple’s latest freestanding laundry range,
**WMF1100 Washing Machine**
Designed for busy households, the WMF1100 boasts an impressive 10kg load capacity—perfect for large families. With 15 tailored programs and a state-of-the-art brushless motor, it guarantees exceptional performance while operating quietly—even at high speeds of 1400rpm.
**TDF1100 Heat Pump Dryer**
The perfect companion to the WMF1100, the TDF1100 heat pump dryer offers a matching 10kg capacity and an energy-efficient A++ rating. Its internal light ensures extra convenience, illuminating your laundry space.
Maximise Your Space
For those looking to stack their dryer and washer, Caple have got you covered. The dedicated stacking kit provides a seamless solution to optimise your home setup.
Blueair launch Certified Asthma & Allergy Friendly® Classic Pro air purifier
The Certified Asthma & Allergy Friendly® Blueair UK Classic Pro Air Purifier is designed with your health in mind. This isn’t just an ordinary air purifier—it’s undergone extensive independent testing to meet the highest scientific standards.
To earn the prestigious Asthma & Allergy Friendly® Certification, the Classic Pro demonstrated its ability to:
– Remove a minimum of 90% of airborne allergens
– Lock allergens securely within the filter to prevent recirculation
– Adhere to strict limits on ozone emissions for safe operation
Powered by advanced HEPASilent™ technology and cutting-edge medical-grade HINS lighting, the Classic Pro delivers unparalleled air purification. Say goodbye to seasonal sneezes—just in time for allergy season here in the UK.
