Haier new products launched in Japan

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On May 18, Haier Japan held a new product launch conference in Tokyo to release new mid-to-high-end products, including large-capacity three-door refrigerators, the industry’s smallest front-loading washing machine, and Haier Japan’s 20th anniversary limited-edition refrigerators and freezersthe press conference, the video of Haier Japan’s 20th anniversary brand was played first, which conveyed the Haier brand’s adherence to the user-centered philosophy. Later, Gan Xiuming, vice president of Haier Japan, gave an opening speech, and colleagues involved in new product planning and research and development introduced the new products released this time in detail.The planning of the new three-door refrigerator stems from the demand of Japanese users for large-capacity refrigerators in the post-epidemic era. To this end, Haier Japan has launched a large-capacity three-door refrigerator with a width of only 54cm, which matches the home scenarios with its slender appearance and solves the space limitation.The planning of the new front-loading washing machine comes from the fact that 34% of Japanese users in the survey prefer outdoor drying rather than washing and drying products. At the same time, the front-loading washing machine liberates the space above the washing machine, and has the smallest capacity in the same volume segment, which meets the needs of users to pay attention to space utilization; at the same time, it realizes the smallest volume of the same volume and the only detergent softener for single-wash products. Automatic dispensing, ultraviolet sterilization and warm water washing, the comprehensive strength leads the industryThe new U-series washing machine showed a new flexible design, the industry’s first external bath water pump, and special programs such as quick washing and suit washing; at the same time, sterilization washing programs are added to meet the health needs of users. Through a full range of differentiated products, the brand presence led by the new life has been further strengthened.The Haier series freezer, which has the largest share in the industry in Japan, also launched a 168L freezer equipped with two variable temperature zones. The differentiated soft freezing function can greatly save the user’s thawing time. At the same time, the appearance uses the 20th anniversary limited color Galaxy Gray to render a high-end and elegant home scenarios

Fisher & Paykel Trusted by Australians

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Recently, Australia’s “Reader’s Digest” released the list of most trusted brands in 2022. Among them, Fisher&Paykel was recognized as the “Most Trusted Laundry Appliances Brand” by Australians. Good things come in pairs, Haier brand was also selected as the “Best rated dryer brand by “Finder” based on its consumer survey.addition to the recognition of users, the outstanding market performance also backed up Haier’s leading strength in laundry. According to the latest data in May, the market share of dual-brands laundry products in Australia has reached 32%, the highest level since July 2019, ranking TOP1 in the market. Haier brand’s share reached 11.7% as a record high, among which the share of heat pump dryers well increased by 8% compared to April.

With this correspondence, thes ales performance is also very good: as of now, dual-brands laundry sell out have increased by 39.2% in 2022, with the key sub-categories of FL and heat pump dryersachieving significant growths of 37.8% and 84.8% respectively.Laundry team from both sides have been digging out real needs of the market/usersand continuously optimizing the product mix and brand matrix. The newly launched graphite/darklaundry pairs grew in a high speed and gained a stage achievement inthe market.

In the future, Haier will continue to adhere to the high-end transformation strategy and explore more space and opportunity for further growth while Fisher&Paykel will continue to cultivate in the luxury premium segmentation. Leveraging the powerful platform of Haier global supply chain, Haier and Fisher&Paykel are ready to keep running in Australia market and maintain its leading position in both market share and sales performance.

3-in-1 appliance from Aqua Optima offers filtered water on-demand

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Heading up the new collection, is the 3-in-1 Aurora Instant Hot & Cold Water Filter Dispenser, powered by Strix technology, which is a kettle, water cooler and water filter all in one.

Aqua Optima said it is the only plug and go water dispenser to deliver fast-flow filtered hot, boiling or chilled water at the touch of a button.

The appliance features 49 potential option combinations, which allow the user to select from seven temperature options and there are seven volume options ranging from 200ml to one-litre.

The “plug and go” tabletop appliance offers a great solution to those who do not have the space for a larger, manually plumbed alternative. However, despite its compact size, it still features a 3.8-litre capacity

The Aurora Instant Hot & Cold Water Filter Dispenser uses Aqua Optima’s Evolve+ advanced water filtration technology, which has been developed to significantly reduce unwanted substances found in tap water. Whilst filtering out contaminants such as limescale, microplastics, chlorine, heavy metals, herbicides and pesticides, it also reduces chlorine and limescale by up to 80%.

For consumers keen to make greener choices, the Aurora Instant Hot & Cold will be an appealing prospect as each filter, which is three times faster than the leading brand, lasts for 30 days or 100 litres of water, saving the equivalent of 200 single-use 500ml plastic bottles. With Brits, for example, estimated to waste 70 million litres of water a day, and a lot of energy, by over-filling kettles, the Aurora is good for the planet too, by only boiling the amount of water required by the user.

In addition, users in the UK and the Republic of Ireland can recycle the filters for free thanks to Aqua Optima’s partnership with TerraCycle.

The Aurora Instant Hot & Cold combines its advanced functionality with remarkably quiet operation and has been awarded the Quiet Mark, making it one of the quietest appliances in its category.

Graeme Rodgers, category manager at Aqua Optima, said: “We are very proud of this collection, particularly the Aurora Hot & Cold, as we think we’ve managed to design and create an appliance which combines a kettle, chiller, and filter jug into one small footprint appliance.

“It doesn’t require any plumbing, is simple to operate and gives the user the ultimate in controllability, with multiple temperature and capacity options. At a time when consumers are evaluating not only their environmental choices but their energy use from a cost perspective, the Aurora offers a perfect solution.”

Gorenje Growth

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Gorenje is now the largest exporter in Slovenia.
They now lead in export value for the first time, In the extremely difficult business environment of 2021, with the covid epidemic, heavily disrupted supply chains, and the soaring cost of logistics, energy, and raw materials, we adapted, persevered, and conquered. In 2021, the manufacturer of white goods Gorenje exported 1.97 billion euros of its products

STEEL world first

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The STEEL Mistral is the first stove in the world, in which an oven, induction hob and cooktop extractor is combined. The brushless high-performance motor, has an extraction capacity of 700m3/per hour spread over four positions with a maximum noise level of only 63dB. As a result, cooking air is extracted very effectively and silently.FLEXzone induction technology can of course be operated by extremely solid solid steel control knobs, which are of course placed at the front of the stove. These are not only easy to operate the induction zones, but also provide more space on the induction hob.

The Mistral is standard equipped with carbon filters, suitable for plasma technology and air extraction directly to the outside.

The multifunctional convection oven has a net capacity of 91 liters and is equipped with the new and patented INNVENT ventilation technology. Two fans rotate in opposite directions, ensuring perfect hot air distribution over the entire surface on all levels.

The oven has a maximum temperature range of 315°C. The full color TFT screen is also electronically adjustable by means of control buttons and displays the core temperature of the dish if desired. The soft-close door hinges ensure a silent door closing.

Steel is an Italian company with a long family heritage. Situated in Carpi near Bologna and founded in 1999, it is owned and run by the Po family, who are the third generation to be involved in the production of range cooking equipment.

The original company was set up by Angelo Po in 1922 and his craftsmanship in stainless steel helped produce the first hand made stoves and later, the production of high quality appliances for restaurants.

Today Steel has come to the forefront of the manufacture of range cookers and hoods for the domestic market. Innovation and functionality are the byword for Steel’s aesthetic designs and professional approach to kitchen products.

As Steel has grown, so has the importance of their own brand names such as Genesi, Ascot and Sintesi and there is also a range of semi-professional barbecues and out-door cooking equipment.

Seb group doubles the production area of the Krampouz site

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Groupe SEB announces an investment of more than 5 million euros in 2022 to carry out the extension works of the Krampouz factory, in Pluguffan in Finistère. The expansion of the site, which will reach 10,000 m², will accommodate new machines and a modernized industrial tool.

The Krampouz factory in Pluguffan (29) doubles its production area. DR
With 100,000 products manufactured per year and a turnover of +32% compared to the previous year, the Krampouz factory in Finistère has reached the physical limits of its deployment. The expansion of the Pluguffan plant, where the group has been established since 2009, has become necessary.

Majority shareholder since 2019, the Seb group is therefore investing more than 5 million euros to extend and modernize the production area. ” This expansion is part of Groupe SEB’s desire to maintain and promote industrial know-how in France. Labeled Living Heritage Company since 2017, all appliances bearing the Krampouz stamp are designed and manufactured in Pluguffan, in Finistère ” , specifies the shareholder.

Launched in March 2022, the work, carried out by local companies, will be finalized during the summer of 2023. The various areas, industry and logistics, will be operational at the end of 2022. “The expansion of the site will make it possible to accommodate new machines and a modernized industrial tool, but also to extend the research and test laboratory. The site will also accommodate new spaces making the well-being of employees an essential component of this project”, specifies the press release.

The surface will increase by nearly 50% compared to the current premises and will approach 10,000 m². It will also increase the factory’s production capacity for all Krampouz cooking appliances, whether for professionals or the general public. In 2022, Groupe Seb is indeed initiating the renewal of the historic range of professional crepe makers.

Founded in 1945 by Jean-Marie Bosser, an electrician, the Krampouz brand has since established itself throughout the world, where it is present in 160 countries. Faithful to its cradle, Finistère, the company now employs 100 people and works with the ESAT of Ty Varlen located in Landudec for subcontracting activities, in particular the packaging of accessories

A world leader in small household equipment, Groupe SEB is present in nearly 150 countries. Over the years, it has built strong positions around the world through a product offering that is at once global and local, showcased by an exceptional brand portfolio.Groupe SEB include All-Clad, IMUSA , Krups, Moulinex, Rowenta, Tefal (including OBH Nordica) and WMF Group.