CIH, part of Euronics, Europe’s largest electrical buying organisation, has announced that Paul Tyler will be the new chief executive of the company, starting on January 11 2022.
He joins from the BSH Home Appliances Group, where he has worked as channel director, retail and consumer products (CP) for the past 11 years, including periods spent as sales director for Siemens, and sales and marketing director for Gaggenau.
Prior to that, Mr Tyler was at Miele for 21 years, leaving as sales director in 2010. He is an experienced leader with extensive sales and marketing expertise, a comprehensive knowledge of the domestic appliance market and independent retailing