Askoll, is shaping the future of home appliances

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Askoll, is shaping the future of home appliances through innovation, efficiency, and sustainability. The dryer product portfolio is a clear expression of this vision: a complete range of cutting-edge solutions designed to meet the evolving and often challenging needs of global OEMs!

🔹 Synchronous Pumps: Compact, silent, and waterproof. Trusted worldwide with millions of units sold
🔹 Asynchronous Pumps: Reliable draining performance with low noise
🔹 VSM Pumps: BLDC technology delivering high flow rates and ultra-low noise
🔹 Mechanical Pumps: High prevalence, low temperature, and robust design for demanding applications
🔹 BPM Dryer Motors: Plug & Play, variable speed, ultra-efficient with real-time feedback and smart control
🔹 Dual Motor Architecture: Independent control of drum and fan for premium performance

Behind every product, there’s a team of passionate professionals. A special thanks to Alberto Rizzotto (Pumps Platform Technical Supervisor), Fabio Scalco (Motors & Fan Platform Technical Supervisor), and Pierpaolo Spina (Appliance R&D & Quality Director):

Beko has launched production of a new line of ovens at its production plant in Wrocław.

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On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.

First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets

Rowenta confirms its leadership in the French vacuum cleaner market

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Remarkable performance over the first 3 months of the year, according to an independent panel listing all traditional distribution in France:  #1 vacuum cleaner in France (22.9% market share in value)  #1 in the stick vacuum cleaner segment, a first in our history (34.7% market share in value) The new X-Force Flex 13.60, made in France, is already in the Top 3 best-selling vacuum cleaners! With more than 28,000 units sold in three months of this model,

Vincent Rotger Joins Electrolux Group as Chief Strategy Office

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Electrolux Group has named Vincent Rotger as its new Chief Strategy Officer, effective June 12, 2025. He will relocate to Stockholm to lead business strategy, mergers, and acquisitions, reporting to CEO Yannick Fierling. 

“I am committed to sustainable development and excited to join Electrolux Group, a leader in this field,” Rotger stated. 

With 27 years in the household appliance industry, Rotger’s career spans Whirlpool, Haier Europe, and Everever, a French sustainable appliance startup. He succeeds Henrik Dagberg, who steps down after eight years. Fierling expressed gratitude, saying, “Henrik’s impact will be felt for years to come.” 

Rotger’s leadership is expected to strengthen Electrolux’s strategic growth and sustainability efforts. 

Haier Europe’s Presence at IFA 2025

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Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.

  • Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
  • Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
  • Brand-Specific Innovations:
  • Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
  • Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
  • Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
  • Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
  • Event Details: exhibition runs from September 5-9 in Berlin.

Thermidor Pro Harmony

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Introducing the All-New Pro Harmony® Induction Range from Thermador.  No other range moves like this, cooks like this or inspires like this. This isn’t just a range. It’s a revolution in the kitchen.

These new ranges come fully equipped with:
⚡️ PowerBoost®
⚡️ Full Access® Telescopic Racks
⚡️ HeatShift®
⚡️ MoveMode®
⚡️ Flexible cooking zones

China’s Home Appliance Giants: Global Expansion & Market Dominance

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Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.

Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.

Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.

End of an Era: Hoover Factory in Merthyr Tydfil Set for Demolitio

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The iconic Hoover factory in Merthyr Tydfil is set for demolition, closing a chapter in the town’s industrial history. Once employing 5,000 workers, the site has been a distribution base since production ended in 2009.

Hoover, now owned by Haier, is shutting operations entirely, thanking Merthyr for its role in their journey. The Walters Group plans to redevelop the land for 400+ homes by 2026, pending planning approval./

Electrolux Group Boosts Circularity Goals with Expanded Use of Recycled Materials

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Electrolux Group is ramping up its circularity efforts. By 2030, 35% of the steel and plastics in its products will come from recycled sources—more than doubling its previous commitment and representing over 40% of material purchases. Announced on March 24, 2025, this new target expands on the 2018 plastics-only goal by including steel, the company’s most-used material.

Electrolux Professional Group achieves gold medal in EcoVadis

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Electrolux Professional Group is proud to announce that we have been awarded the prestigious gold medal in the EcoVadis Sustainability Ratings. This recognition places us in the top 5% of companies assessed globally, highlighting our firm commitment to sustainable business practices.