Dreo ChefMaker the world’s first combi fryer secures $1 M on Kickstarter in a day

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The Dreo ChefMaker won the CES 2023 Innovation Award and raised $1 million in just one day with over 5,000 backers, reaching 11,500% of its funding goal on May 23, 2023
Dreo, a leading innovator in home appliances, has launched its first crowdfunding campaign on Kickstarter for the Dreo ChefMaker. The product is a world-first combination combi fryer that combines the best features of an air fryer, sous vide cooker, grill, and convection oven into a single device. Designed with input from master chefs, the device uses patented CombiCook technology to deliver precise cooking results. Its ease of use means that anyone can get perfect results every time they cook.

Unlike other kitchen appliances, the Dreo ChefMaker’s heat probe senses the doneness of food and adjusts cooking parameters accordingly, while convection heating circulates the air to give meats a beautiful crust without overcooking. A built-in atomizer ensures that food stays tender and juicy throughout the process, providing restaurant-quality results.

“Although it is the first time for Dreo to carry out a crowdfunding project, the success this time was not surprising,” comments Herman, Vice President of Dreo. “Dreo ChefMaker is a disruptive kitchen appliance that simplifies cooking and allows users to enjoy top-notch food at home.”

Dreo is a company that focuses on the research and development of smart home appliances, always putting product technology innovation and quality first. The Dreo ChefMaker is a prime example of its commitment to innovation, design, and quality.

The ChefMaker’s CombiCook technology combines hardware and software to intelligently manage the cooking process from start to finish. With just a few button presses, users can cook a delicious meal with the combi fryer. ChefMaker can automatically adjust moisture, heat, and time to cook food of any shape or size to perfection.

The crowdfunding project is ongoing and will run until July 11 but Dreo starts mass production now. The Dreo ChefMaker will be available on Dreo.com and also planned to log on to shopping platforms such as Amazon and Walmart in the third quarter.

ABOUT DREO
Dreo is a modern home appliance brand seeking to create a balance between technology and lifestyle. With a unique philosophy that places air at its core, Dreo has been reshaping different segments in the home appliance category with products including tower fans, air purifiers, space heaters, and air conditioners. The company’s ultimate ambition is “to make every home life experience a delightful breeze”.

AMDEA BOSS HIGHLIGHTS THE ENERGY-SAVING BENEFITS OF MICROWAVES 

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AMDEA CEO Paul Hide was quoted in a recent online news story published by the i national newspaper.

The piece, which appeared this month, ahead of AMDEA’s Parliamentary Reception, (May 24) at which it called on the Government to encourage consumers to use energy efficient home appliances, focused on how microwave ovens could have an important role to play in net zero homes and easing the cost of living crisis.

At a time when families are cash-strapped and time-stretched, the microwave is due a renaissance, suggested the article.

Speaking to Serina Sandhu, senior reporter at the i, Mr Hide said: “Microwave ovens have been a staple of UK kitchens for more than 40 years. Particularly with the current focus on energy bills, UK consumers hold these energy efficient and versatile cooking appliances in high regard, purchasing some three million every year. These appliances are not only capable of cooking nutritious and tasty meals, they can save you money too.”

The AMDEA-organised event called on the Government to support households in becoming net zero through making smarter choices about all their kitchen appliances, not just microwaves.

Jennipher Marshall-Jenkinson, chair of the UK Microwave Technologies Association, told the i: “I can honestly say to you that microwaves are the safest, the most convenient, the most nutritious and energy efficient way to cook food in this 21st century,” adding that she hopes to give everybody “peace of mind” about using microwaves to cook meals.

She added: “There is no need to have saucepans anymore but getting people to move away from their habits of a lifetime is very difficult.”https://inews.co.uk/news/consumer/microwaves-secret-net-zero-homes-2352362

Asko Dishwashers

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ASKO has announced the release of its next generation of connected dishwashers. Constructed with steel for durability and sustainability, ASKO’s new line looks to deliver the highest level of cleanliness the container, spray pipe, loading racks, spray arms, strainers, outer base, feet, and inner door) are made from steel or stainless steel. The result is a machine that lasts longer and has been tested up to 20 years’ worth of regular use.Auto Dose
Years of research have narrowed down the exact amount of detergent needed to deliver consistently perfect cleaning results, and the Auto Dose feature is able to self-manage the correct dose each cycle. For added convenience, it stores detergent up to 30 days’ worth at a time, so users only need to fill it once a month. Users also have the option to utilize the standard manual dispenser as well.By using UV light, the UV Cleanse mode can help destroy up to 99.99999% of bacteria, fungi, viruses, and other microorganisms that might inadvertently make their way onto your dishes and into your dishwasher.

Arçelik recycles 192m plastic bottles

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In the period prior to the day of the Word Environment on June 5, the Giant of the Arçelik appliances has revealed that it has recycled 192 million PET bottles and has used more than 13,207 tons of recycled plastic in its production only in 2022.

The 192 million PET bottles were recycled between 2017 and 2022 and were used for the production of bathtubs in their washing machines and dryers. Arçelik has also implemented a robust circular model for its Beko and Grundig brands and recycled a wider range of plastics, including industrial fishing nets and lines. These materials are recycled and used in the production of plastic components in ovens, dishwashers and washing machines. Since 2022, the company has used 26 tons of recycled fishing nets and 563 tons of recycled industrial yarns for these products.

Miele concludes innovative social agreement with repairers

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Miele Belgium presents an innovative social agreement. From now on, the technicians who repair household appliances at its customers can choose their own working hours, between 7 am and 10 pm. The regime allows for a four-day week at the same time. But the technicians can also opt for weekend work. As a result, Miele can also offer consumers more flexible hours to carry out repairs

Buying group KBBG add Fisher& Paykel

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Kitchen Bathroom Buying Group (KBBG), part of DER KREIS, Europe’s leading kitchen and bathroom buying group, has enhanced its appliance offering with the addition of Fisher & Paykel.

Currently operating in nine countries with 3,500 members, the group provides a range of exclusive tailored benefits and services to support and increase the success of each independent kitchen and bathroom specialist i

Ufesa turns 60

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Ufesa celebrate 60 years Exclusive events will be held with VIP clients and a very special recipe book will be created for the occasion that will review the different stages and milestones of Ufesa and detail common recipes from each era.

To increase the visibility of the brand and reinforce its positioning, an advertising campaign will also be carried out on TV, lifestyle magazines and digital platforms with a very attractive concept. The graphics show, in a humorous tone, how Ufesa is present at different moments in the lives of users, accompanying them and always being by their side.

The opening of a profile on TikTok, the creation of special filters on their social networks, collaboration with prominent influencers in the cooking sector and holding raffles will be some of the actions that will be carried out on their social networks.

In addition, under the name “60 gifts in 60 days” the firm will reward the most loyal consumers. And for the purchase of an air fryer they can win weekend trips in rural hotels, online cooking courses and Ufesa products.Ufesa takes to more than 80 countries the whole range of products to make easier the life of millions of people

AO.com most trusted retailer

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AO.com is the UK’s most trusted major electricals retailer

Recently AO.com passed the incredible milestone of 400,000 reviews on Trustpilot, and we are delighted that so many of these reviews are four and five stars – 93% to be exact

It means that when it comes to major UK electricals retailers, AO.com has the largest volume of ⭐⭐⭐⭐⭐ reviews – with more than Currys, Argos and John Lewis combine

Wilfa wins both the Red Dot and iF Design Awards 2023 for Probaker and Smooth Mix

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Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.

– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.

In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.

The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.

Wilfa Probaker kitchen machine

The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.

The Probaker kitchen machine and the Smooth Mix hand mixer are winners of both the Red Dot and iF Design Awards 2023.

In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.

Wilfa Smooth Mix hand mixer

Smooth Mix is ​​designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.

In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package

Electrolux update

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After 2 very favorable years for its business, as for all home furnishings, Electrolux has been in difficulty since the end of the health crisis. The Swedish group had launched a cost reduction plan in September 2022, which mainly concerned Europe and North America, with the aim of improving the profit of 2023, recalls Reuters . The Swedish manufacturer would have separated from 4,000 employees in October (8% of its workforce) to “reduce costs, cushion the fall to come and leave serenely” , and specify LSA. Electrolux even closed 2 factories in Hungary (refrigerators) and in Memphis in the USA (ovens). The group recorded some €12 billion in sales in 2022, but a net loss of €116 million. Its turnover was up by 9% in the 1st quarter of 2023, but with a further loss of €52 million.

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…