Beko unveils an innovative suite of products and highlights it’s “positive domino effect” philosophy at IFA 2023

Beko has launched its next generation of sustainable living appliances – including bringing ‘EnergySpin Technology’ to all its washing machine ranges. Showcased in Berlin at the IFA 2023 press conference, the technology works by reinventing the traditional washing processes. The strong message conveyed during the IFA technology conference this year emphasized the impact of collective action towards a more sustainable society, where Beko’s Chief Marketing Officer Akın Garzanlı and Chief Commercial Officer Ragıp Balcıoğlu introduced the “positive domino effect” term which drives the company’s product strategy and technology innovation.Beko’s EnergySpin technology promotes improved, sustainable household habits. Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront. It harnesses the power of faster-than-usual drum speeds to elevate the pace at which the detergent dissolves. Called ‘EnergySpin,’ these unique drum movements eliminate the need for excessive heat generation during the wash, resulting in up to 35% less energy consumption than conventional machines while maintaining high-quality cleaning performance.

In an effort to facilitate greater efficiency, Beko’s EnergySpin solution removes choice from the equation and integrates energy saving into all washing modes, rather than using a single eco mode. This means energy efficiency is now delivered as standard across our most popular wash cycles in addition to “Eco Program”: “Cottons,” “Synthetics,” “Quick,” “Delicates,” “Mix,” “20°C program,” and “ColdWash” program.”“20°C program,” and “ColdWash” program.”

EnergySpin is due to roll out across most of the range, providing Beko’s A-rated energy-saving appliances available across Europe. The product will be on the market by the end of 2023.

Akın Garzanlı, Chief Marketing Officer at Beko comments: “Our latest technology for Beko is utilizing cutting-edge innovation. Beko’s EnergySpin is a gamechanger technology that stands out in the industry. Beko’s mission is to promote sustainable lives in every household and we aim to ensure that our products last for an extended period before requiring replacement. Through our technology, innovation, and business model, we strive to empower our customers to make meaningful and positive choices that ultimately result in a better state of mind.”

Ragıp Balcıoğlu, Chief Commercial Officer at Beko, comments: “The cost-of-living crisis is impacting lives worldwide and forcing people to alter their spending habits. As we believe that listening to our stakeholders during these challenging times is more crucial than ever, we surveyed our European retailers and their feedback validated that the demand for energy-efficient and affordable products will continue into 2024. As the top-selling major home appliance brand in Europe, we aim to provide advanced technology combining the latest innovations, quality, and harmonious designs. Our goal is to empower consumers to live consciously and sustainably while getting the most value for their investment. We will keep our contributions to make sustainability the topmost priority in our industry, and we will work together with our stakeholders to create a positive domino effect.”bring the ethos of the positive domino effect to life, Beko has created an interactive experience set to launch at IFA 2023. Designed to inform consumers of the potential of the positive domino effect, the experience, named DOMINO: The Little One, is a free to play video game that helps consumers understand the impact of their choices. Set in a fantasy world devastated by climate change, players can experience the impact of positive, incremental actions necessary to survive within the game. The game will be available on Steam, App Store, and Google Play this winter.

LG@IFA2023

LG Electronics introduces, at IFA 2023, its new built-in kitchen “package”. The lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven. The built-in kitchen package bolsters LG premium product portfolio, which already includes the ultra-premium Signature Kitchen Suite. Considering the InstaView oven, thanks to its enhanced insulators and optimized heating control, the appliance achieves an A++ energy efficiency rating. The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door. Moreover, leveraging the uniform heat and precise control of ProBake Convection™ technology, the product can provide specialized cooking settings such as steaming, sous-vide and air frying. Cleaning the oven after use is easy with EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, is showcased at IFA.
As regards to the LG QuadWash dishwasher, the product offers an A energy efficiency rating, employing the company’s Inverter Direct Drive Motor to optimize energy usage during every cycle. With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, the TrueSteam™ technology minimizes water spots. The appliance also features an easy-to-read LED display panel and is Wi-Fi-enabled: the product can connect to the LG ThinQ™ app, allowing users to control and monitor operation, download new cycles and resolve minor issues with Smart Diagnosis.
Finally, LG’s new induction hob has a downdraft ventilation system and presents a hood located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings. User-friendly slide-type touch controls contribute to the understated, minimalist look of the hob.

CHiQ @IFA2023

At IFA, CHiQ rolled out its Space Pro series of refrigerators and washing machines, crafted with cutting-edge ultra-thin technology, delivering on the promise of “compact size, ample capacity.” Changhong also showcased an array of new products, from Eva air conditioners and heat pumps to self-cleaning robot vacuums, drawing significant attendee interest.

In addition to hardware upgrades, Changhong also unveiled smart home data security solutions centered on household privacy protection. By leveraging blockchain and other innovative tools, these initiatives create a reliable data flow framework for smart homes. This array of offerings underscores Changhong’s commitment to technological advancement.

Samsung, LG and Arçelik announce the interoperability of their smart homes

Samsung , LG , Arçelik and Vestel have announced interoperability between the smart home connections of their products. This removes one of the main obstacles to the development of the smart home. Until now, in fact, it was necessary to download the application of each brand to control smart devices: Samsung SmartThings, LG ThinQ, Vestel VeeZy or Arçelik HomeWhiz.

However, the philosophy of ‘corporate ecosystems’ has not made its breakthrough while the philosophy of complete interoperability has made its way. Thus, the Home Connectivity Alliance was born in 2021, which includes Samsung, LG, Vestel and Arçelik.

Users will be able to choose which application they wish to use and will be able to control LG or Arçelik devices with it (for example with the Samsung app).

The 1.0 interface specification, launched by HCA, enables cloud-to-cloud communication and will be available in some countries as early as late 2023 and then expand over time. Initially, interconnections will only be possible between pairs of brands, for example Samsung with LG. Full interoperability will occur over time.the first phase, washing machines, dishwashers, refrigerators, air conditioners, stoves, air purifiers and some small appliances will be supported. In the next phase, more devices will be supported. According to the HCA statement, not only newly produced devices will benefit from this opportunity, but also owners of older devices.

Since cloud-to-cloud communication technology will be used, users will not need to upgrade their home appliances or purchase hub devices. Simply update your smart device control software (downloaded to your mobile device

HCA also includes GE Appliances, Haier, Electrolux, and Trane.

Midea’s PortaSplit Receives Prestigious Award at IFA,

The spotlight falls on Midea’s PortaSplit, a smart air conditioner that combines cutting-edge cooling technology with unprecedented flexibility. This innovative home appliance is set to make its market debut in 2024 and Midea is proud to unveil the product at IFA 2023.

Unlike conventional AC units, the Midea PortaSplit seamlessly merges the portability of a portable AC with the superior cooling capacity and efficiency of a split AC. This unique fusion delivers powerful and tranquil cooling comfort, defying the limitations of existing cooling solutions.

Notably, Midea’s PortaSplit is a direct response to the needs of modern consumers. It has been a longstanding challenge in balancing cooling efficiency, energy conservation, flexibility, and ease of installation. “With a permanent split air conditioner, an installer is necessary. However, there are often long waiting times of up to four months due to high demand. If you don’t inquire early enough, you’ll miss out on having it installed for the summer. Cost is another concern, as installation alone can be around 2000 euro not including the price of the air conditioner. The Midea PortaSplit offers a more affordable option,” said Manuel Seethaler, Head of Public Relationship and Strategy at Midea RAC Germany Research Center in Stuttgart The PortaSplit introduces two key innovations. It’s the first plug-and-play split AC without the need for fixed installation. Another remarkable feature of the PortaSplit is its outstanding cooling performance. It is a portable AC that has the same efficiency as a conventional split AC, with a strong cooling capacity of 3.5 kW and a Seasonal Energy Efficiency Rating (SEER) of 6.1, surpassing all other portable ACs in the market.Additionally, the PortaSplit includes the Air Magic+ technology, which purifies the air by emitting negative ions and reducing the spread of bacteria and viruses. This added layer of protection underscores Midea’s commitment to user well-being and health.Soundproofing technology, allowing the air conditioner to operate at a mere 39dB in silent mode. This ensures restful sleep

Electrolux IFA2023

Electrolux Group is showcasing at IFA 2023, for the first time, its EcoLine. It is a dedicated selection created to help consumers reduce their climate impact while providing high-quality performance. The new line includes all the main product categories ensuring it meets the appliances needs of the entire home. Within laundry, EcoLine shows washers which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy. EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer. Besides, the ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning. Other appliances included in the EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers. Finally, the company proposes also the AEG SaphirMatt induction hob with scratch-resistant glass. The SaphirMatt ceramic glass is able to withstand everyday use and abrasions without being scratched.

Siemens @IFA 2023

Siemens asked the question as clearly as possible: What does artificial intelligence mean for us? What does AI mean, for example? in the kitchen and in the rest of the home?

The German manufacturer, in its “Garden of Intelligence” at the IFA fair, itself provided a number of rather good answers.

Artificial intelligence is, for example, often something we overlook. Because we as consumers do not update that the product has become intelligent. We don’t need to talk to an “Alexa” or another robot until something is actually “artificially intelligent” to us.

“The artificial angel is bigger than the individual product. Bigger than the oven or coffee machine. Bigger than the washing machine talking to the dryer”.

“Artificial intelligence is about saying ‘hello’ – and that all your white goods and household appliances then listen and learn. Let’s not talk so much about the individual appliances. Let’s say hello to them and see what they can do”, said Siemens’ German product manager.

Siemens then gave simple and clear examples of precisely the artificial intelligence built into their products. For example in the dishwasher’s program selection, where the machine quickly discovers that the consumer only normally uses two or three programmes. Therefore, the machine, step by step, takes this into account, as there is of course the possibility behind it that the consumer can choose far more advanced programs for. e.g. glass washer or other.

The refrigerator is also aware that today’s consumer makes fewer and larger purchases. Therefore, the refrigerators have systems built in that keep food fresh longer. There is simply more space, more light and more temperature zones.

“The white goods have, almost without us realizing it, become intelligent problem solvers”. it sounded from Siemens.

The refrigerators are also getting bigger. Siemens presented, like its colleagues from Bosch, new XL refrigerators, which measure 194 centimeters in height and 77 centimeters in width as standard. Up to 45% more “utility value” or storage space in the same product.

Finally, Siemens was also involved in the trend for products to clean themselves and partially repair themselves. The Eco900 coffee machine is able to “clean itself”. The washing machine itself tells the consumer about the fault it has found or is about to find, e.g. a clogged filter. After this, the consumer can solve the problem himself or with simple help from a distance – without expensive service visits.

The role of the appliance service man is changing.

Last, but perhaps not least, Siemens withdrew the guarantee to supply key spare parts by five years. Siemens now guarantees a 15-year supply of critical spare parts against a previous ten-year guarantee. To that extent, sustainability has become a competitive parameter

Haier CEO @IFA23

Yannick Fierling , CEO Haier Europe says: “We are proud to announce that we will reach 4 billion euros in sales in 2023 and have the fastest growth in Europe . Our goals for 2028 are to double our market share and have 30 million connected users (6 million today). And above all, we want to offer more than products to consumers, we want to offer them an experience »
Haier Europealso announces an acceleration of investments in Candy, both in production tools and in the release of new products. Concerning sustainable development, Yannick Fierling declares: “we have a clear roadmap in reducing our CO2 emissions (-20%) since 2021”

Creativity meets speed with GourmeXpress,the High Speed Oven

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