Electrolux Group closed the fourth quarter of 2025 on a positive note, posting a 2% increase in sales to SEK 35 billion (€3.3 billion). Operating profit also strengthened, reaching SEK 1.52 billion (€144 million) and delivering a margin of 4.3%.
Across the full year, the Swedish appliance manufacturer generated SEK 131.3 billion (€12.4 billion) in revenue—slightly below the SEK 136 billion recorded in 2024. Despite the dip in sales, profitability improved significantly: Electrolux reported SEK 3.7 billion (€350 million) in profit, double the previous year’s result. The company attributed this rebound to effective cost‑saving measures and a more favorable product mix.
According to the Group’s report, Italy—its third‑largest European market after Germany and Switzerland—contributed SEK 3.8 billion (€0.36 billion) in sales. While overall European performance softened, Electrolux noted encouraging momentum in Latin America.
Looking ahead, the company plans to withhold dividends to reinforce its balance sheet amid rising net debt. It also intends to continue pursuing cost efficiencies across all business areas.
SMEG Expands Global Presence with New Subsidiaries in New Zealand and the Middle East
SMEG is proud to announce the launch of SMEG New Zealand and SMEG Middle East, expanding the Group’s global network to 22 direct subsidiaries.
These new entities mark the evolution of decades-long partnerships in both regions, reflecting SMEG’s commitment to deepening its international presence and engaging more closely with customers in strategically important markets.
With established distribution across more than 120 countries throughout Europe, the Americas, the Asia–Pacific region, and the Middle East, the creation of these subsidiaries represents a significant milestone in the Group’s global growth journey.
This expansion also underscores SMEG’s dedication to delivering consistent quality, strengthening brand positioning, and fostering stronger relationships with consumers and partners—ensuring that the essence of Italian design and innovation continues to reach homes around the world.
EverEver Files Bid to Acquire Brandt, Pledges Sustainable Relaunch at Vendôme
Startup EverEver has officially entered the race to acquire Brandt, unveiling a bold plan to revive cooking appliance production at the historic Vendôme site. The proposal centers on a sustainable, economically viable industrial model designed to rebuild local manufacturing and create long-term value.
If successful, the relaunch would begin with cooktop production, followed by a gradual expansion into ovens in 2028. Founder Martin Hacpille envisions a fully operational industrial hub by 2029, with the potential to generate nearly 150 new jobs.
The deadline for bids on Brandt’s assets is Friday, January 29th. EverEver’s announcement follows the earlier submission by Metavisio–Thomson Computing, led by Stephan Français in December. Unlike its competitor, EverEver’s strategy combines distribution partnerships, durable product design, and crowdfunding to build momentum.
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A Mission Rooted in Durability and Local Manufacturing
“Since day one, EverEver’s mission has been to design and deliver durable, aesthetically pleasing, upgradeable, and locally manufactured household appliances,” says Hacpille. “Our products stand as a true alternative to disposable culture because they are repairable.”
He emphasizes that the takeover aligns perfectly with EverEver’s values:
– Controlled restart to ensure long-term sustainability
– Gradual ramp-up to protect the business model while strengthening local production
– Ambition to expand across the full household appliance spectrum, from dishwashers and washing machines to dryers and refrigerators
“This takeover is a starting point, not an end in itself,” Hacpille adds. “Our ultimate goal is to establish EverEver as a leader across the entire household appliance market.”
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Why It Matters
– Job creation: Nearly 150 positions by 2029
– Local impact: Reviving the Vendôme site with sustainable production
– Market ambition: Expanding beyond cooktops and ovens to a full appliance portfolio
– Consumer value: Durable, repairable products designed to challenge throwaway culture
EverEver’s bid signals more than just industrial revival—it represents a commitment to reshaping the future of household appliances with sustainability at its core.
Whirlpool Highlights Portfolio-Wide, Industry-First Innovation at KBIS 2026
Whirlpool Corporation returns to KBIS 2026 with a bold showcase of appliance innovations designed to elevate everyday living. “This year, we’re proud to showcase our latest products that reflect our commitment to the people who rely on us every day,” said Shannon Blakely, CMO North America.
Whirlpool®: Everyday Innovation
Whirlpool debuts the industry’s first refrigerator with built-in nugget ice—soft, chewable ice at your fingertips. Other highlights include:
– UV Clean laundry sanitation and FreshFlow™ venting
– Delicates Basket in top-load washers
– Spin & Load Rack dishwasher innovation
KitchenAid®: Smart Meets Style
KitchenAid pushes the boundaries of culinary tech with:
– Smart Double Wall Oven featuring an Intelligent Cooking Camera and Doneness Detection
– 360° Max Jets Dishwasher with Advanced ProDry
– Intelligent Auto Fill Refrigeration
JennAir®: Design Without Limits
JennAir redefines luxury with a stunning lineup:
– NextGen Induction Downdraft Cooktop (co-developed with BORA)
– Panel-ready wine columns and refrigeration
– 48″ Induction Range with Chrome-Infused Griddle
– A multisensory wine experience in partnership with Brasswood Winery
Maytag®: Built Tough for Real Life
Maytag showcases power and practicality with:
– Pet Pro Laundry System for fur-fighting performance
– XL Crisper Refrigerators for maximum storage
📍 Visit Whirlpool Corporation at Booth W701 to explore the latest from Whirlpool®, KitchenAid®, JennAir®, and Maytag®. Learn more at WhirlpoolPro.co
BSH Spain Celebrates 23 Million Induction Hobs and 35 Years of Innovation in Zaragoza
BSH Home Appliances Spain, S.A. has reached a major production milestone—over 23 million induction hobs manufactured at its Zaragoza facility, the company’s global headquarters. This achievement marks 35 years of continuous innovation in a product that has transformed kitchens worldwide, making them safer, more efficient, and more sustainable.
A trailblazer in industry-academic collaboration, BSH was one of the first companies to partner with the University of Zaragoza, fostering a culture of research and development that continues to drive progress today. The Montañana plant, home to 1,500 employees—including 150 dedicated to R&D—is widely regarded as the crown jewel of BSH’s operations in Spain.
Beko Climbs to 45th in Global Sustainability Rankings, Retains #1 Spot in Household Durables
Beko has once again proven its commitment to sustainability, earning a spot in the 2026 Corporate Knights Global 100 as the 45th most sustainable publicly listed company worldwide. Even more impressively, Beko maintained its position as the #1 brand globally in the household durables sector.
This marks a significant leap from 2025, when Beko ranked 68th overall. The 23-place jump underscores the company’s accelerating momentum in embedding sustainability at the heart of its business strategy, operations, and long-term growth.
Beko’s consistent top-tier performance reflects its unwavering focus on building a more sustainable future—one appliance at a time.
Hidden Treasures in Old Appliances? Panasonic Thinks So
When your home appliances reach the end of their life, you might assume they’re destined for the landfill. But what if they still held hidden value—materials just waiting to be rediscovered?
That’s exactly the mission behind Panasonic’s Eco Technology Center (PETEC), a pioneering facility that’s been “treasure hunting” since 2001.
🔍 From Waste to Worth
At first glance, discarded appliances may seem like junk. But inside, they’re packed with reusable resources—metals, plastics, and components that can be extracted and given a second life.
PETEC uses cutting-edge technology to carefully dismantle and sort these materials, identifying what can be recycled and reintegrated into new products. It’s all part of a smart, sustainable loop:
Produce → Use → Return → Reuse.
By turning yesterday’s appliances into tomorrow’s innovations, PETEC is proving that even in the scrap heap, there’s treasure to be found.
👉 Discover more about PETEC here https://panasonic.net/eco/petec/
SMEG’s New Microwaves Redefine Convenience and Style
SMEG has unveiled two standout additions to its microwave lineup—designed to elevate everyday cooking with premium performance and unmistakable Italian flair.
🍽️ Two Powerful Models, One Seamless Experience
Choose between:
– Multifunction Microwave with Grill – perfect for quick, crispy finishes.
– 9-in-1 Combination Microwave Oven – a true multitasker that bakes, roasts, grills, and more.
🎯 Precision Cooking, Simplified
With Automatic Recipes and an intuitive Multistep Mode, you can program multiple cooking phases in a single go—ensuring consistent, chef-level results every time.
🧠 Designed for Daily Ease
– Spacious interior for larger dishes
– Crisp LCD display for clear navigation
– Soft Close door and retractable handle for a smooth, ergonomic experience
🎨 Style That Speaks Volumes
Available in four sophisticated matte finishes—Black, White, Emerald Green, and Storm Blue—these microwaves don’t just cook beautifully, they look stunning in any kitchen.
Franke Group Acquires Røros Metall to Strengthen Nordic Presence and Ventilation Expertise
In a strategic move to bolster its footprint in the Nordic region and reinforce its leadership in centralized ventilation, the Swiss-based Franke Group has announced the acquisition of Røros Metall AS, a premium Norwegian manufacturer renowned for its high-end RørosHetta range hoods and ventilation systems.
The deal, which involves the full acquisition of Røros Metall’s shares, marks a significant milestone in Franke’s growth strategy. While financial details remain undisclosed, the implications for the home solutions market are substantial.
A Powerful Synergy in Kitchen Ventilation
Røros Metall will now operate under Franke Home Solutions, the division of the Franke Group dedicated to intelligent kitchen systems and solutions. This integration is set to unlock new opportunities for innovation, combining Franke’s global scale and engineering excellence with Røros Metall’s craftsmanship and deep market knowledge in the Nordic region.
The acquisition is more than a geographic expansion—it’s a strategic alignment of values and vision. Both companies share a commitment to sustainability, energy efficiency, and premium design. By joining forces, they aim to accelerate the development of next-generation ventilation solutions that meet the evolving needs of modern kitchens.
What This Means for the Industry
– Stronger Nordic Market Position: Franke gains a deeper foothold in Norway and the broader Nordic region, enhancing its ability to serve local customers with tailored solutions.
– Sustainable Innovation: The partnership will focus on advancing eco-friendly, energy-efficient ventilation technologies.
– Global Growth for RørosHetta: With access to Franke’s international network, the RørosHetta brand is poised for broader exposure and expansion beyond its home market.
This acquisition underscores Franke’s ongoing commitment to innovation and excellence in the home kitchen space. As the demand for smarter, greener appliances continues to rise, the combined strengths of Franke and Røros Metall are set to shape the future of kitchen ventilation across Europe and beyond
Whirlpool Tackles Overwashing with New Xpert Care Washing Machines in India
Whirlpool has introduced its latest innovation in India—the Xpert Care front-load washing machine series—by addressing a surprisingly overlooked issue in laundry care: overwashing. While most brands continue to emphasize stain removal and spin speed, Whirlpool is flipping the script by focusing on fabric preservation. At the heart of this shift is its new Ozone Air Refresh Technology, designed to minimize unnecessary washes and help clothes last longer.
Rethinking the Need to Wash
Whirlpool’s insight is simple but powerful: not every garment needs a full wash. Think office wear, special occasion outfits, or clothes worn just once—these often end up in the laundry basket out of habit, not necessity. The result? Accelerated fading, shrinkage, and fabric fatigue. The Xpert Care range offers a smarter alternative—bridging the gap between traditional washing and dry cleaning.
Meet Ozone Air Refresh: A Waterless Refresh Cycle
The standout feature of the Xpert Care lineup is its Ozone Air Refresh Technology. Instead of water and detergent, the machine uses an integrated ozoniser to convert oxygen into ozone. This ozone is then circulated within the drum, effectively neutralizing odours and bacteria. Once the cycle is complete, the ozone safely reverts to oxygen and is released.
Whirlpool claims the system has been tested for up to 50 consecutive refresh cycles on delicate, dry-clean-only garments—like sarees, blazers, trousers, and embellished clothing—with no shrinkage or colour loss under controlled conditions. Beyond fabric care, the ozone cycle is also said to eliminate up to 99.9% of bacteria, allergens, dust mites, and viruses, while removing persistent smells like cigarette smoke and cooking odours.
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