Midea Flexify launched at IFA

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The Midea Flexify boasts an impressive 10 cooking functions, including air fry, roast, bake, broil, toast, pizza, reheat, slow cook, dehydrate, and warm. This remarkable range allows you to explore a variety of culinary possibilities, from crispy air-fried favorites to succulent roasts and perfectly baked treats.

Its expansive 26.4 QT capacity and unique French double-door design provide flexibility in food placement and easy access. Prepare a 12-inch pizza, a 4 lb roast chicken, or multiple dishes simultaneously with ease. The Flexify’s intelligent design ensures optimal space utilization and effortless cooking.

Cyclone Air Fry Technology: Faster, Healthier Uniform Cooking

Midea utilizes its leading Cyclone Air Fry technology, which cooks food 25% faster and uses 90% less oil than traditional deep-frying methods. Enjoy crispy, delicious flavors of fried food without the guilt, while achieving a more even cook than other fryers. The Flexify’s advanced air circulation system guarantees perfect results every time.

Precise Control for Culinary Perfection

The Flexify features precise temperature and time control, allowing you to adjust settings in 5°F and 1-minute increments. This ensures optimal cooking results and more flexibility in temperature control for every dish, whether you’re a seasoned chef or just getting started in the kitchen.

Miele to use AI  Diagnostics

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Miele is empowering people to take matters in their own hands with AI

AI Diagnostics, our smart feature we present at IFA Berlin, is now live for washing machines and dryers: The AI-powered feature provides reliable troubleshooting assistance. When an error message appears, the AI identifies the most likely cause and provides instructions on how to fix the error yourself. In the future, AI Diagnostics will be available for more appliances and will even predict disruptions so that preventive measures can be taken. This helps reduce service calls and optimizes the use of our appliances

Samsung AI For All

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IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”

The 7-inch AI Home on Anyplace Induction helps users see and control their home appliance
Bespoke AI Family Hub refrigerator uses AI for image recognition, recipe suggestions and more.
The Bespoke AI Laundry ComboTM received an A-grade energy efficiency class rating for its washing and drying capabilities.

Samsung’s “AI for Everyone”

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At IFA 2024, Samsung unveiled its vision of “AI for All,” emphasizing the company’s dedication to making artificial intelligence accessible to everyone. This commitment is reflected in Samsung’s diverse range of AI-powered products, which include mobile devices, household appliances, and entertainment systems. By integrating AI into these products, Samsung aims to enhance everyday life and ensure that more people can benefit from the advancements in artificial intelligence.
Samsung is offering users a streamlined user experience with its Bespoke AI home appliances , which now offer improved voice control with the Bixby update , which can understand multiple commands in a single sentence, recall previous context to execute continuous commands for personalized responses, and provide answers to product-related questions. Samsung is also offering users greater control and accessibility benefits. For example, Samsung has developed and implemented an automatic door opening feature on select models of washing machines and refrigerators, so users can open the doors with a light touch . A recent update allows you to open the door simply by saying “Open the refrigerator door,” even without a wake-up command like “Hey Bixby.”

Ensure energy savings
Samsung continues to prioritize energy efficiency in its products and leverages AI to do so, whether it’s in appliances like refrigerators and washing machines or to unlock the potential of the SmartThings ecosystem to help save energy. Samsung’s AI Hybrid refrigerators are designed to save energy. By combining two energy sources, a compressor and Peltier cooling technology, the refrigerator intelligently responds when more energy than usual is being used. For example, if the refrigerator door is left open for a longer period of time, Peltier technology works as an additional cooling source to improve overall energy efficiency.

Shark IFA 2024

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SharkNinja took centre stage at this year’s IFA 2024 to unveil a fresh run of transformative products that will launch across the EMEA region for the home 

Set to shake-up the at-home espresso coffee market, SharkNinja announced today that it will make its first EMEA entrance into the espresso coffee machine category this year with the launch of the Ninja Luxe Café range SharkNinja’s latest innovations for EMEA include the Ninja Luxe Café, an all-in-one espresso, filter coffee, and rapid cold brew maker (available in select models only); the Shark PowerDetect Robot, a robot that optimises cleaning by detecting and reacting to its surroundings; the Shark SteamPickup 3-in-1 Hard Floor Cleaner, a new steam mop that also collects debris, and the Ninja Foodi 8-in-1 PossibleCooker, a versatile multi-cooker that can slow cook, steam, sear/sauté, cook rice, and more.  Additionally, SharkNinja is further expanding its product lineup in Europe and the Middle East. The upcoming releases include the Ninja Foodi 8-in-1 PossibleCooker, designed to simplify meal prep and cleanup for large families. These new products are poised to enhance the at-home cooking experience for both novice and experienced chefs.



SharkNinja Announces New Ninja SLUSHi Frozen Drink Maker: 

The latest innovation from makers of the viral Ninja CREAMi lets users craft hassle-free, flavour-filled slushies at home. Now, kids and adults alike can enjoy their favourite slushies without leaving home thanks to the advanced technology of the Ninja SLUSHi Frozen Drink Maker bringing commercial-grade frozen beverages right to your kitchen.

Futhermore, Ninja has announced the launch of the new Ninja Blast Max Portable Power Pro. The new Ninja Blast Max has three programmes to choose from to create the perfect smoothie creations – blend, crush and smoothie. As it crushes ice to snow, there is no need for liquid when you blend.

Hamilton Beach

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Big News from Hamilton Beach UK
welcome renowned food writer, recipe creator, and founder of Radikal Kitchen, Radhika Howarth, as their new UK Brand Ambassador!

Radhika’s talent for blending diverse culinary influences and her passion for creating inspiring, flavourful recipes make her the perfect partner for Hamilton Beach. As a familiar face on Channel 4 and Amazon Prime, she brings a wealth of expertise to help home cooks Cook with Confidence using our innovative kitchen appliances.

Haier announces new MD for Europe

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Haier Europe announce the appointment of Diego Perrone as the new Managing Director for UK & Ireland.

In his new role, Perrone will be responsible for expanding Haier Europe’s leadership in the UK and Irish markets and driving profitability and business growth. He joined Haier Europe in 2022 as Head of Cooling with accountability for product leadership and the company’s business in the refrigeration segment.

Miele new products

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Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.

Sabaf increased its turnover

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Turnover: +25%. Margins: +47%. Best second quarter in history thanks to new plants in India and Mexico

In the first half of the year, Sabaf increased its turnover by 24.5%, reaching 143 million euros. The trend in sales and the portfolio in the coming months, the company reports to Il Sole 24 Ore , are projecting the turnover towards an all-time record, thanks to the new production units in Mexico and India and to the components for induction cooking.