Manuela Figini is the new Marketing Director of Polti Spa, an international player on the Small Appliance market and leader in steam applications, both in terms of ironing and cleaning in the home
Category Archives: Uncategorized
Fisher & Paykel UK Appointment
Fisher & Paykel UK has appointed Katie Hickling as area account manager for the South-Central region in the UK.
GTAEF food processor
Thfirst GRAEF kitchen machine for the catering kitchen: the CHEF X! The powerful 1,400 watt high-performance motor with its 10 speed levels ensures the perfect menu and the four-winged, titanium-coated angled blade effortlessly pulverizes even the most demanding oyster shells. Easy to use, easy to clean and durable – the CHEF-X was developed for everyday use in professional kitchens and not only saves time, but also space on the worktop thanks to its compact size.Multifunctional food processor for the professional kitchen
High durability and capacity
Robust housing design with a firm footing for demanding professional tasks
Kenwood’s campaign with food influencers
Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .
The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.
“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”
SMEG espresso design award
The BCC automatic espresso coffee machine from the Smeg Group has been recognized as a finalist for the DesignEuropa Award from the Euipo -Intellectual Property Office of the European Union- in the Industry category.
Haier new London centre
Haier UK has opened a Design Activation Centre in London – the third of its Centres in the UK and the first in the South of England.
Electrolux Group launches refurbished product subscription service for Swedish consumers
According to statistics about worldwide electronic waste,* every Swede generates 20 kg of electronic waste annually. With the launch of AtEase, Electrolux Group’s new product subscription-based service for Sweden, consumers can make more sustainable choices for the home.
AtEase is part of Electrolux Group’s ambition to reduce electronic waste and contribute to the circular economy, with Swedish consumers having the option to subscribe to a new product or a refurbished one.
AtEase is an all-inclusive service that covers everything needed to keep the appliance running smoothly, including proactive maintenance, automatic shipments of accessories, and support (the appliance is replaced within three days if a fault occurs during the subscription). Crucially, every product returned to Electrolux Group is refurbished for reuse or gives life to new appliances by donating its parts.
“If the product is too damaged or worn to be refurbished, we can reuse parts such as circuit boards, rubber bumpers, or casings to extend the life of other products. In fact, 75% of the parts we use in the refurbishment of a robot vacuum cleaner have been harvested from an end-of-life product,” says James Ostridge, Product as a Service Director.
The products currently offered through AtEase include the Pure i9 Robotic Vacuum Cleaner, Well A7 Air Purifier and Pure A9 Air Purifier. Further floor and air care products will be introduced later this year, and more products, including kitchen and garment care, will be added to the service over time. The launch of AtEase is a natural step following a successful pilot launched in 2019 to offer Swedish consumers the Pure i9 on a subscription pay-per-use basis. AtEase will also be introduced to further markets beyond Sweden in the coming years.
Since July 2022, Electrolux Group has also offered landlords in Sweden a similar program of appliances-as-a-service for installations, maintenance and repair of appliances, prolonging the product life span and reducing electronic waste.
Meanwhile, in Singapore, the company launched a similar direct to consumer subscription model last year that offers the rental, set up, repair and recycling of products.
BRITS URGED TO RECYCLE MILLIONS OF UNWANTED FADDY KITCHEN APPLIANCES
Brits urged to recycle millions of unwanted faddy kitchen appliances
UK households are holding on to a whopping 18.2 million kitchen electricals that are rarely or never used.
According to research carried out on behalf of Recycle Your Electricals, millions of fad kitchen gadgets, from air fryers to bread makers, blenders to chocolate fountains, juicers to popcorn machines, are gathering dust in UK cupboards.
Ninety two percent of UK households own ‘FadTech’ – with an average of four items per home – but nearly half of households say their once-trendy items are now rarely or never used.
The top five most likely items to be gathering dust are: ice cream makers, chocolate fountains, hostess trolleys, popcorn machines and bread makers. The number of unused bread makers in UK cupboards would stretch from London to Paris and halfway back again.
In addition, there are an estimated 2.4 million unused blenders taking up space in cupboards.
Recycle Your Electricals is on a mission to get Brits to fish out their FadTech and donate or recycle them to allow the valuable materials in them to be reused as something even more useful.
For example, the estimated 2.4 million blenders gathering dust across the UK could be recycled into 2.1 million defibrillators, according to the study.
Scott Butler, executive director of the Recycle Your Electricals campaign, said: “We’ve all fallen for the latest FadTech – including me – and sometimes they become kitchen staples. But, often, after taking up counter space they’re consigned to a cupboard.
“They’re not cheap, so it can feel wasteful to clear them out but they can be recycled into something really useful or donated if they’re still in good condition. If you have FadTech to recycle, the easiest thing to do is visit our postcode locator to find your nearest drop-off point.”
Actor and presenter, Joanna Page, has a stash of FadTech, thanks to her children. She is backing the campaign, and said: “I’ve got children, so we get these items thinking they’ll be fun and they are at first. But then you don’t use them more than once a year and they just end up taking up space in your cupboard.
“I’ve got two waffle makers, I don’t even know why I need two. They’re not cheap, so it can be hard to part with them, but it’s great to hear they can be recycled and free up some all-important cupboard space.”Across UK homes, there are 6.5 million kettles, 3.4 million microwaves and 3.6 million toasters that are either broken or spare.
These could also be recycled into something really useful by visiting http://www.recycleyourelectricals.org.uk
Sabaf Group Acquisition
Sabaf family keeps growing! They recently completed the acquisition of 51% of Mansfield Engineered Components (MEC), a US based leading manufacturer of hinges for household appliances.
This important operation brought Sabaf to the top of the market, giving them a position of great responsibility and representing a significant milestone for Sabaf company and for all stakeholders.
MEC, as part of their Business Plan focused on expansion and diversification, will integrate perfectly with the other companies in Sabaf Group. This will allow them to greatly expand their offer of innovative products through the four key divisions: gas, hinges, electronics and induction.
SMEG display blue
SMEG Regent Street, with the reveal the new stazzurro sky blue themed display.Reminiscent of the glorious Italian sky, this light blue color exudes a tranquil and calming aura, creating a peaceful space. Azzurro Blue embodies a coastal charm, evoking the beauty of the ocean with its vibrant hue that adds a delightful pop of colour to your kitchen decor.
WHITEGOODSNOW 