Among the protagonists of IFA 2020 Special Edition has been Miele. During the press conference Dr. Axel Kniehl, Executive Director Marketing and Sales, and Dr. Reinhard Zinkann, Executive Director and Co-Proprietor, presented the new products and the other news about the company.
Miele innovations involve different sectors.
In the kitchen area, the brand presented an oven with a camera that identifies food and controls the cooking process. Thanks to the intelligent new Smart Food ID feature, the camera is even able to detect which dish the oven is dealing with and suggest an appropriate programme. Based on artificial intelligence, it is already able to digitally identify more than 20 dishes and the system is learning more as time progresses.
Smart Browning Control is another smart aid created by Miele: it produces a perfect pizza by using a camera to detect the level of browning, allowing it to tell when the pizza is done and stop the oven at the right point in time. Moreover, CookAssist for Miele induction hobs provides step-by-step guidance through the entire frying process via the Miele app.
A special guest at the press conference was Max Lössl, founder and CEO of the new Miele subsidiary Agrilution, which is bringing the pioneering concept of vertical farming to the home. Vertical farming provides an environmentally, space-saving way of producing food in multi-level fully automated greenhouse units, all as close to the place of consumption as possible. However, the fully automated greenhouse units (Plantcubes) from Agrilution, are no bigger than a standard refrigerator.

Important news are also present in Laundry sector, as explained at IFA by the Executive Director and Co-Proprietor Reinhard Zinkann: «exclusive Miele technology such as the highly efficient PowerWash and the TwinDos two-phase dispensing system make WT1 appliances the most convenient and intelligent washer-dryers on the market – he said. – The new appliances are able to wash up to 9 kg of laundry and dry up to 6 kg. And in situations where there’s only little time to spare, they are able to wash and dry as much as 4 kg in less than three hours with flawless results. Individual items can even be washed in a way that is fast and kind to the environment – in less than an hour, depending on the programme.»
Zinkann also reflected on the company’s current business situation. «I am delighted to tell you that the Miele Group has coped quite well with this year so far.»
Sales so far in the 2020 business year actually reached a level that was 2% higher than the same period in the previous year, despite the significant slumps experienced in March and April due to the Corona situation.


Samsung Electronics have announced the release of its new Infinite Cooking range. Comprising of an oven, available in two colourways, and a Combi-hob, these new product innovations will be available in kitchen specialists across the UK and feature outstanding cooking technology combined with sleek, high-end design.The Samsung Infinite Cooking range of appliances reflect the demands of aspirational, millennial consumers who are looking for appliances that offer greater cooking flexibility without compromising on exceptional design. Understanding that the kitchen is the hub of the home, which is used not only for preparing food, but also for relaxing and entertaining, Samsung has developed a premium offering which encapsulates high-design principles and unrivalled functionality. The Infinite Cooking range provides millennials with sophisticated and minimalist appliances that look great in any kitchen, while also providing unparalleled cooking performance.Designed with vertical lines in mind, the Infinite Cooking oven blends seamlessly with kitchen units to create a premium, high-end look. The minimised, rectangular oven window, for example, is positioned vertically rather than horizontally, to create a harmonious flow with cabinets and other furnishings. This ensures that the oven subtly blends in with its surroundings, while the anti-glare glass also helps it to merge naturally with kitchen furniture. In line with the growing design trend for dark kitchens, the appliance is available in matte, graphite grey and glossy onyx black; colours which create an understated, sophisticated look that is complemented by the minimal user interface. The overall aesthetic is simple and modern, offering users a kitchen that is both functional and aesthetically pleasing.Featuring Dual Cook Steam technology, the Infinite Cooking range is optimised to provide consumers with an unprecedented amount of cooking flexibility and control. The oven can be split into two separate cooking compartments, letting users cook multiple dishes simultaneously at different cooking modes, temperatures, and time settings. The Infinite Cooking ovens introduce steam cooking capability to the Dual Cook range, offering both Steam Assist and Full Steam options alongside a convection oven, allowing users to enjoy eight different cooking modes with just one appliance, taking convenience to a whole new level.“Our aim at Samsung is to create highly functional products that offer consumers real, tangible benefits, saving them time and energy. With the Infinite Cooking range, users can enjoy precise cooking control while also benefitting from the many advantages of being able to cook multiple dishes in the same oven. This is particularly convenient if you are cooking for people with different dietary requirements such as vegans and meat eaters, or if you are preparing more than one course at a time for a dinner party. The flexibility of the Infinite Cooking range proves incredibly helpful in a wide array of daily situations. Wi-Fi capabilities and a compatible smartphone app offer even greater ease of use, providing remote oven monitoring and control,” says Nick Bevan Head of Product Management for Digital Appliances.The Combi-Hob, also featured in the range, similarly blends unrivalled functionality with high end design. With a built-in hob and extractor fan, this two-in-one appliance saves space, while the flush fit and streamlined design not only looks sleek, but also enables easier maintenance. With two dual flex zones, users can enjoy greater convenience heating multiple pans at different temperatures.







