There is also an Italian excellence in Berlin on the stage of IFA 2018 , the most important tech event in Europe. The Candy group stands out thanks to innovative solutions for washing, smart home and the kitchen of the future with a high level of design.
Since 2013 the group has been the protagonist of a progressive and unstoppable growth, + 36% in washing, 102% in the cooking sector and + 39% for small appliances .

The real pink
The partnership with another Italian reality, Garage Italia of Lapo Elkann has given birth to Bianca Millennial Pink , a “pink” version of the washing machine with voice commands by Candy, which can also understand and optimize the habits of the smartphone through the smartphone. user and his washes and help him in the most suitable programs.
After cars and glasses, Lapo tries to bring a breath of color and innovation also in the home appliances. This time not with a covering film, but with a real paint, more effective and lasting considering the type of product.

The Millennial Pink is a limited edition , with a final price that should be around 1,200 euros, maybe a bit ‘high to reach a range of public normally not interested in this type of appliance, but for sure (in our opinion) a good choice of partnership in the era of personalization and a good road to the future regarding the development of home appliances.

« The new MIllennial Pink model combines two peculiarities: the unmistakable style of Garage Italia and the inclination towards innovation combined with the Italian spirit of Candy, which for years has invested a large part of its forces in the study of innovative technologies capable of improving the people’s lives, “explains Aldo Fumagalli , Candy’s Head of Washing Appliances Business Sector and Connectivity.

Prime of the class
Another important innovation concerning washing machines at home is Rapid’ò , a model characterized by an ergonomic shape and optimized washing times (intensive washing in 39 minutes) with a raised porthole that characterizes the design and facilitates loading operations. and discharge.

As for the Hoover brand , the Axi washing machine keeps a bench in a new, more advanced version, a top of the range that stands out thanks to its smart functions, capacity and energy efficiency. The TED system allows the recognition of fabrics and stains and, thanks to the dedicated app, Axi provides advice on washes. Direct Voice voice commands are also compatible, as well as having a load capacity of 14 kg and an energy class A +++.

Haier announced at IFA2018 an investment up to 1 billion dollars over the next 4 years in Europe, the expected largest investment into home appliances in Europe.

Samsung  announced  that it has been ramping up its marketing efforts in Poland where its refrigerators and washing machines take up the dominant share, to make the country a gateway to expand presence in Europe.

The tech giant said the market share of its premium washers priced at more than 700 euros ($813.67) in Poland shot up to more than 60 percent in the second quarter this year, doubled from around 30 percent in the same period last year, thanks to the popularity of its QuickDrive washing machines that reduce the washing time by up to 50 percent.

Its share quadruples that of the second player.

Samsung Electronics also said that it has maintained its leadership in the Polish fridge market since 2012 by accounting for more than 30 percent share. It took just about one year for the firm to grab the largest share of around 30 percent in the built-in fridge market since it first launched the product in March last year.

The company opened a showroom named Cook Story by Samsung in the capital city of Warsaw to allow consumers to experience its built-in home appliances and hold a regular cooking class.

Slovenian home appliances manufacturer Gorenje net profit dropped to 400,000 euro ($462,600) in the first half of 2018, from 4.4 million euro in the like period a year earlier.

The below plan net profit was mostly due to harsh macroeconomic conditions, volatility of some currencies, and relatively high raw material prices, Gorenje said in a Ljubljana bourse filing.

Gorenje added it had also planned to sell its unit Gorenje Surovina by the end of June, but the process was not completed.

Gorenje Group generated 602.3 million euro of sales revenue through June, down 3.5% on the year, while EBITDA fell at the same rate to 39.2 million euro.

In the first half of 2018, China’s Hisense Group announced its takeover bid and completed the acquisition of – combined with previously acquired shares – a total of 95.42% of the company Gorenje.

Haier presents its new catalog of white range 2018/19 with a large number of references which include refrigerators, freezers, washing machines and dishwashers equipped with the latest technology. The manufacturer stands out among them, the new models of refrigerators of the Iconic Black range, in black steel colour of great elegance, also counting on the best technologies Fresh Tech. Also the new washing machine Direct Motion with steam function that allows to eliminate the most difficult spots thanks to its penetration in the tissues.

The new Iconic Black range, in natural black steel, whether in its French Door or CUBE Series version, offers a black titanium effect finish, 6 times stronger than traditional stainless steel. Equipped with the latest technological innovations in refrigeration, they have a very exclusive high quality design and add a unique elegance and sophistication to your kitchen. In this way, Haier takes a step forward for those demanding customers.

The Haier refrigerators with Fresh Tech technology are certified by the independent German institute VDE, which recognizes Haier refrigerators as the only ones that keep fresh food up to 2 times more. The CUBE series, adapts to all your needs and offers endless possibilities. They offer excellent results in terms of energy efficiency thanks to its A ++ rating that reduces consumption by up to 40% compared to other models.

The new Direct Motion washers of 9 kg. with steam function, thanks to an exclusive technology it helps eliminate the most difficult dirt stains thanks to its penetration power in the fabrics, being at the same time delicate with the garments. In addition, by relaxing the fibers, it improves by 13% the effectiveness of the detergent and the results of the washing.

It should be remembered that Haier Direct Motion technology washing machines, which have a lifetime warranty on their motor, offer energy efficiency of up to A +++ (-50%) antibacterial ABT technology and a noise level of only 67dB during the centrifugation up to 1,400 rpm.
With Haier Duo Dry, a new washing experience of up to 12 kg capacity is discovered. It is the world’s first washer-dryer with an exclusive double-drum system to perform two independent washing cycles at the same time, separating clothes by fabric or color without waiting, or using the larger drum to the drying mode to wash and dry at the same time.

In this way, the company continues to put technology at the service of the user adapting to our way of life thanks to its constant efforts of innovation. Haier is consolidated in its sector and remains the reference company, with its “Zero Distance” philosophy. Continuously develops unique “smartlife” products, significantly improving their performance, reducing their consumption and satisfying the expectations of users.

Glen Dimplex Home Appliances is planning to cut almost 300 jobs from its 1,000-strong workforce in Prescot, Merseyside. The company says that changes on the High Street have affected sales and that it needs to cut costs and change its product range if it is to remain viable.

In a statement issued on Friday, the company said: “The proposed changes are likely to result in up to 300 potential redundancies over the course of the year, commencing from August