Hisense, Gorenje and ASKO

IFA 2019 officially kicked off in Berlin. Hisense Group, the world’s leading home appliance enterprise, presented in an unprecedented scale with three major brands: Hisense, Gorenje and ASKO, and they became the focus of the exhibition.

The technology-leading Hisense Laser TV, well designed Gorenje refrigerator with high-tech applications, and high-end ASKO kitchen appliances are on display at the exhibition. The innovative products of the three brands make Hisense one of the home appliance providers with the most complete categories.

Hisense’s outstanding performance in the European markets has always attracted much attention. Since 2006, Hisense has put forward the strategy of “brand globalization” and maintained a rapid development trend, with a compound annual growth rate of over 20%. The European market is a key area for Hisense’s strategic internationalization layout. After more than ten years of development, Hisense has formed a sales network centered on the German market and expanding to Spain, Italy, the UK, France and other markets. Hisense has also built its Europe R&D center and production base in order to localize products. From January to July 2019, the sales volume of Hisense brand in the European market increased by 19.4% YoY, and the growth in key markets such as Germany and the United Kingdom exceeded 20%.

Meanwhile, Hisense also accelerated its entry into the European market through mergers and acquisitions. In August 2018, Hisense officially completed the acquisition of European appliance giant Gorenje. With a high brand awareness, Gorenje is one of the leading manufacturers of high quality home appliances in Europe. Gorenje owns high-end brands such as ATAG and ASKO, and it has a production base in Europe. With Gorenje, Hisense has established full-scale products and a complete system containing research, production and sales, which accelerated its market development process.

Hisense’s brand awareness has increased significantly in Europe by sponsoring UEFA EURO 2016™ and 2018 FIFA World Cup™. Once again, Hisense is the official partner of UEFA EURO 2020™. As the competition approaches, Hisense is expected to show even stronger growth in Europe.

Samsung Brings a Breath of Fresh Air to the Home Appliances Market with Three Dynamic Products at IFA 2019

Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet™ vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.

Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.

“We are excited to introduce the POWERstick Jet™, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet™ vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.

Strong Suction Power Paired with Impressive Filtration
The POWERstick Jet™ targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet™ delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W1 of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.

Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet™. The impressive filter captures 99.999%2 of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm3 sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet™ comes with a removable high-capacity battery, meaning you can replace it with a spare4 to clean for twice as longer.

A New Way to Refresh Clothes for Consumers
AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Clean Air for Indoor Living
European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free™ air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene5. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.6

The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.

The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.

Beko announced its recent product innovations in the new edition of the IFA in Berlin,

Beko announced its recent product innovations at IFA in Berlin, the largest consumer electronics fair in the world. Its latest product innovations have been designed to help improve the well-being of consumers and include everything from small appliances to large household items, such as refrigerators, washing machines, dishwashers and ovens, all equipped with the latest technologies.

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Beko works every day with the aim of promoting a healthier lifestyle and does so by developing, on the one hand, new technologies for the conservation of food in its optimal nutritional state for longer, and on the other, appliances that contribute to reduce the consumption of water, electricity and waste, betting on sustainability and environmental care.

Beko AutoDose and AquaTech® technologies

Beko dishwashers and washing machines with AutoDose technology automatically dose the optimum amount of detergent to always obtain an excellent wash. Thanks to this new technology, the user will only have to fill the tank with his usual detergent once a month since the AutoDose system is responsible for managing the appropriate dose in each wash and incorporates an indicator that informs when it is time to refill it. new. In this way, it allows consumers to save time, detergent, water and effort, giving them the free time they deserve.

For its part, Beko’s new AquaTech® washers harness the power of water to maximize clothing care. The mixture of water and detergent penetrates more strongly into the fabric at the same time that a bubble effect is generated, thus saving up to 50% in time and 50% more care of clothes compared to conventional programs, according to affirms the brand.

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Combi Steam oven

Beko incorporates in its multifunction oven the exclusive Combi Steam technology, which allows you to prepare fast and healthy meals. This new product combines multifunction cooking and steam cooking in a single device, which allows great flexibility when selecting the most appropriate method according to the dish to be prepared.

In addition, thanks to the power of steam, Beko’s Combi Steam oven offers a healthier way of cooking, enhancing the aromas and flavors of the ingredients and preserving the essential nutrients in food.

Always fresh fruits and vegetables

With EverFresh +, Beko’s latest refrigeration technology, fruit and vegetables are kept fresh for up to 30 days. Thanks to the air channels, humidity is controlled precisely, reducing condensation and minimizing temperature variations. Thus, in the EverFresh + compartment, Beko ensures that the optimal environment is created for the best preservation of fresh foods without the need for chemicals, helping users lead a healthier life.

Prepare healthy meals while maintaining the nutritional value of the ingredients

Loss of nutrients from food due to oxidation during the smoothie is one of the biggest challenges that Beko faces. For this, the brand presents the new blender that eliminates the oxidation of food thanks to its vacuum technology, conserving nutrients, color and flavor of milkshakes and juices for longer. In this way, the new product allows its consumers to prepare their favorite beverage and enjoy it the next day as freshly made, with all its nutritional value.

Samsung Electronics and LG Electronics will introduce high-priced home appliances to woo European consumers at the IFA tech trade show

Samsung will showcase three home appliances ― Air Dresser steam closet, Jet cordless vacuum and “windless” air purifier Cube ― while LG will introduce a washing machine equipped with artificial intelligence (AI).

Samsung expects the three home appliances will become a hit, given the products have gained popularity in Korea with their innovative features.

“With these three items that have been received well among Korean consumers, Samsung is aiming to expand its market share after showcasing them at the IFA fair,” an official said.

The steam closet will be released in the U.K. first during the October-December period and will hit other European markets in the fourth quarter of 2019.Samsung expects its Air Dresser will become a perfect fit for European consumers because dry cleaning there is quite expensive.

“According to our own survey, European consumers just dry out their garments outside or use fabric deodorizers when they try to deodorize their clothes,” a company spokesperson said. “As they have to pay quite a price for dry cleaning, we expect the Air Dresser will offer them convenience in garment care.”

The Jet cordless vacuum cleaner will be released in the U.K., Italy, Belgium and the Netherlands during the fourth quarter of 2019.

“While the cordless vacuums account for about 80 percent of the entire vacuum cleaner market in Korea, the figure remains at about 40 percent in Europe. We see there will be a huge demand for cordless cleaners,” the spokesperson said.

LG said its front-loading washing machine would be displayed at the IFA exhibition. Featuring AI technology, the product can sense the type of fabrics and offer the optimal washing setting.

“The AI-powered washer can detect the weight of clothes and sense the softness of fabric. After analyzing the information, it offers an optimal washing setting,” an LG official said.

The washer is powered by a direct drive motor directly connected to the drum, reducing energy consumption and noise.

The company says the washing machine can reduce fabric damage by 18 percent compared with other washers.

“According to a recent test conducted by the U.K.-based quality assurance company Intertek, the latest product was found to reduce fabric damage by 18 percent compared to a conventional LG washing machine,” the official said.

The washing machines are sold in eight European countries such as the Netherlands, Switzerland and Finland, and LG plans to expand this to 30 nations by the end of 2019.

Siemens Appliances discovers the advantages of a connected world

As every year, Siemens will present its 2019 news in a unique environment at IFA 2019 (stand 101, hall 1.1). Attendees will find the Asian-style cooking zone in Shanghai, the cold range in Cape Town, dishwasher in Paris, design in New York, coffee in Rio, and washing in Berlin, from September 6 to 11.

The main thread of this trip within the Siemens stand will be as a novelty the integration of different collaborating partners in the Home Connect app to control Siemens appliances.

In this area, the possibility of controlling appliances by voice through the most relevant smart speakers of the current market such as Amazon Echo and Google Assistant will be shown. Monitor the remaining time of the dishwasher program from smart watches like LaMetric or prepare a coffee directly from the Fitbit activity wristband in multimedia projections and daily live demonstrations.

It will also present the new version of the Home Connect app will show all the possibilities offered by Siemens connected kitchens.

The Internet of Things has strongly reached the Premium Siemens washing and drying ranges. Now the new iQ800 washer communicates with the iQ800 dryer thanks to the intelligentDry function.

Siemens appliances are distinguished by their exclusive designs and differentiators. A good example is the new American Black Inox refrigerator with integrated cameras, the EQ.9 coffee maker that incorporates a fully touch TFT display and LED lighting, or the Slim ceiling extractor. In addition, the range of ovens is expanded, which means that Siemens has more and more appliances that connect to the mobile.

Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe

Haier China’s largest consumer electronics and home appliance producer, today announces the launch of production of the Haier Russian Industrial Park and Laundry Appliances Plant in Naberezhnye Chelny, Russia. The new Haier plant, connecting the customer to the factory throughout the manufacturing process, is estimated to be able to produce laundry appliances for up to 200 million users across Russia and other countries in Central Asia and Europe.

“The laundry appliance plant is the first of its kind, as no other Chinese firm has established such a plant in Europe before. We are proud to be the pioneer firm,” Guiwei Sun, General Manager of Russian Laundry Appliance Interconnected Plant, said. “We hope this plant can enhance the supply capacity and meet the increasing demands for laundry appliances in the Russian market.”

Haier to Develop Complete Industry Chain, Aiming to Further Drive Russian Home Appliance Market

Along with the already-existent refrigerator manufacturing plant, the new laundry appliances plant can drive synergistic effects, as Haier is also planning production lines for its other appliances, including air-conditioners and water heaters, in the area. This will eventually culminate in the establishment of an integrated ecological production chain.

“The synergistic effects will benefit not only the local area but also Haier, in that it will reduce cost disadvantages greatly thanks to local production and increased efficiency of distribution,” added Sun.

“Trinity” Localization Model with Focus on Russian Market Requirements and Expectations

The new laundry appliances plant follows Haier’s regional model of international growth. Haier calls this model the “Trinity” localization model of R&D, manufacturing and marketing.

With such a strategy, Haier aims to develop a complete product supply chain when expanding the local market. In this case, Haier has hired local R&D researchers to provide insights of Russian users, including their habits and customs. All these efforts enable Haier to better adapt to the local market and create advantages. Furthermore, the regional economy and employment rate can be boosted with the further development of Haier’s localization.

One of the primary reasons that Haier’s laundry machines are popular amongst Russian users is that Haier can tailor their products to meet the practical needs of local users.

The launch of Haier’s laundry appliances plant in the region also brings confidence to local Haier sales personnel. With the plant, Haier will grow into a long-term, stable strategic partner that local sales personnel can depend on.

In the future, eight Haier manufacturing plants in different categories will be launched in the Russian Industry Park. At that time, this integrated industry park that incorporates home appliance production lines and accommodation, medical, logistics and cultural centers will bring comprehensive benefits to the locals.

Designed using Haier’s innovative 5+7+N concept, the Haier Smart Cloud Solution links seven (7) home solutions in air, water, security, clothes care, entertainment, health and information across five (5) living scenarios — the smart living room, smart kitchen, smart bathroom, smart laundry room and smart bedroom — with customizations based on variable user needs (N) for a comprehensive and intuitive smart home ecosystem.

Miele financial

Miele Group continues to grow despite a cooling world economy and increased competition. In the 2018/19 financial year which ended on 30 June 2019, the global manufacturer of premium domestic appliances achieved sales of €4.16 bn. This corresponds to a growth in sales of 1.5%. Excluding trade through Miele’s Korean subsidiary Yujin Robot, incorporated for the first time in company accounts, group turnover would have been 0.2% higher than in the previous year.

In its 120th year of existence, Miele successfully staged the biggest product launch in its history, thereby improving the basis for future growth. On balance, employment in Germany stands at 20,221, on a par with the previous year. Investments of €256m were made during the period under review.

In view of the mixed framework conditions currently prevailing, Miele’s executive board sees this moderate growth in company sales as being “a positive and promising sign”. Although current economic risks continue to persist and fundamental changes have been wrought in the competitive landscape, Miele has set itself the target of achieving stronger growth in the current 2019/20 fiscal year and beyond.

In pursuit of this goal, Miele will turn its attention to opening new business fields and developing its internal position in R&D, production, marketing and administration to meet future needs. Considerable additional investments have been earmarked for these and other purposes. The first steps moving forward include an expansion of the Smart Home business unit and the activities of Miele Venture Capital, which takes out stakes in promising startups.

The new washing machine plant belonging to the Miele Group in the Polish town of Ksawero´w is due to come online on schedule at the start of 2020. At the same time, Miele’s production location in Gu¨tersloh will be further strengthened – as the lead plant in the laundry-care sector with its three sites in Gu¨tersloh, Ksawero´w and Unic?ov (Czech Republic).

In the Professional business unit, the Miele Group, including its Italian medical technology subsidiary Steelco, recorded sales of €621m, up 5.2% compared with the previous year. A division of labour concentrating all business with central sterile supply departments (CSSDs) in hospitals with Steelco has proved valid. In turn, Miele focuses on practices, outpatient surgeries and laboratories. In total, the Miele Group grew above-average in the medical and laboratory fields, despite an investment slowdown in this area. Thanks to a thoroughly redesigned and improved model generation, similar applies to semi-commercial small laundry machines (Little Giants).

New flagship stores – Miele Experience Centres – have opened in Amsterdam, Bilbao, Gdansk, Kiev and Toronto and Miele also added a sales subsidiaries in Brazil and Thailand.

Gorenje create 100 new jobs in the coming weeks to meet higher demand,

Gorenje, owned by Chinese electronics firm Hisense, will create 100 new jobs in the coming weeks to meet higher demand, the Slovenian appliance maker told Reuters on Friday.

“Demand from all over the world is higher than we expected, especially for washing machines and dryers, so we plan to hire 100 new workers as soon as possible,” spokesman Denis Ostir said.

In April Gorenje said that it would cut some 270 jobs to streamline management and reduce costs after it was taken over by Hisense last year.

Gerhard Dambach to be the new CFO and member of the Board of Management of BSH Hausgeräte GmbH

Gerhard Dambach, currently CEO of Robert Bosch Italy, will move to BSH as Chief Financial Officer (CFO) effective September 1, 2019

The 56-year-old holder of a Ph.D. in industrial engineering will succeed Johannes Närger, who retired as of June 30

MUNICH, Germany, Aug. 09, 2019 (GLOBE NEWSWIRE) — Gerhard Dambach (56) will become the new CFO and Labor Relations Director of Europe’s leading home appliance manufacturer BSH Hausgeräte GmbH. He will be the Board of Management member responsible for finance and the North America region. The holder of a Ph.D. in industrial engineering has worked for the Bosch Group since 1993, holding various positions, including managerial positions, in finance and controlling. In his most recent post, he was the CEO of the Italian Bosch subsidiary with responsibility for the Italy and Greece regions. He is also the current President of the German-Italian Chamber of Commerce.

“Gerhard Dambach has many years of international experience within the Bosch Group and great expertise in finance and human resources. We are therefore very pleased to appoint him to the Board of Management of BSH,” said Prof. Dr. Stefan Asenkerschbaumer, Chairman of BSH’s Supervisory Board.

Management, Dambach will be responsible for finance and controlling and will serve as the Group’s Labor Relations Director, beginning on September 1, 2019. His remit will also include the BSH region of North America (United States and Canada). The 56-year-old father completed his study of industrial engineering at the Karlsruhe University of Applied Sciences in 1988. After that, he earned a Ph.D. there at the Faculty of Mechanical Engineering.

“Being appointed to the Board of Management of BSH is both a challenge and a motivation for me. I am very much looking forward to the exciting task of helping to guide the destiny of this extraordinary company in a market that is undergoing radical changes,” Dambach said.

Samsung Electronics America, Inc. is proud to announce the rankings and results of J.D. Power’s 2019 Kitchen and Laundry Appliance Satisfaction studies.

Samsung Electronics America, Inc. is proud to announce the rankings and results of J.D. Power’s 2019 Kitchen and Laundry Appliance Satisfaction studies. As the number one selling brand of major appliances1,Samsung has achieved number one rankings in both Laundry and Kitchen, ranking the highest in five out of nine categories.

Consumer satisfaction was measured on a 1000-point scale and was based on six factors: ease of use, features, performance and reliability, price, styling and appearance, and warranty. Highlights of this year’s study include:

In Front-Load Washers, Samsung ranked number one for the second year in a row out of 5 brands and performed highest in ease of use, performance and reliability, price, styling and appearance and features.

In Top-Load Washers, Samsung ranked number one out of 5 brands and performed highest in performance and reliability, price, ease of use, features, styling and appearance and warranty.

In Clothes Dryers, Samsung ranked number one out of 5 brands and performed highest in performance and reliability, price, ease of use, features, styling and appearance and warranty.

In Freestanding Ranges, Samsung ranked number one out of 6 brands and performed highest in performance and reliability, ease of use, styling and appearance, features and warranty.
In Over-the-Range Microwaves, Samsung ranked number one out of 6 brands and performed highest inperformance and reliability, ease of use, price, styling and appearance and features.
“At Samsung, we are proud to be recognized by J.D. Power’s Appliance Satisfaction studies on such a broad scale,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America.“The J.D. Power results are invigorating and reinforce our commitment to unique design and innovation. As we focus on our 2019 and 2020 line-ups, we are excited to bring more cutting-edge products to the market that inspire consumers and achieve the level of performance our consumers have come to expect.”

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia-Pacific and Europe.

1 TraQline, Number 1 market share of large U.S. home appliance from 2016 to current (Q1 2019)