Atlant, a frontrunner in Belarus’s household appliance industry, continues to strengthen its global reach. According to Leonid Pinchuk, Deputy General Director for Commercial Affairs, more than 85% of the company’s products are destined for export. Key markets include Russia, Kazakhstan, Armenia, and Kyrgyzstan, with growing demand from Uzbekistan and other post-Soviet nations.
Atlant’s manufacturing facility is equipped with advanced, high-tech machinery and has achieved notable milestones—among them, the development of the nation’s first medical-grade freezers. These innovations aren’t just profitable—they’re essential. They equip Belarus’s healthcare system with the tools to operate independently and effectively.
One standout development is a serial-production blood component freezer engineered for the Ministry of Health. Capable of maintaining temperatures as low as –40°C, it also features data-logging technology that monitors door openings and ensures consistent temperature control.
Atlant’s growth strategy hinges on geographic expansion. The company has built a reputation for reliable quality and stylish design since its founding in 1959, always staying ahead of consumer expectations and industry trends.
Most recently, Atlant launched a special line of refrigerators tailored for the African market. Designed to withstand frequent power outages, these units run efficiently on solar energy—underscoring the company’s commitment to adaptable, sustainable solutions.
At its core, Atlant exemplifies the role of industry in driving economic progress. Its successes reflect not only innovation and resilience but also a coordinated effort to contribute meaningfully to Belarus’s development.
Category Archives: Manufacturing
Whirlpool Expands U.S. Investment and Manufacturing
Whirlpool CEO Marc Bitzer reaffirmed the company’s commitment to domestic production, crediting supportive trade policies for encouraging new investments. The brand is launching products that affect 30% of its range, with a focus on U.S.-based manufacturing. Despite missing Q1 2025 forecasts, Bitzer remains confident that boosting factory output will drive profitability
Celebrating 20 Years of Excellence at the Lodz Tumble Dryer Plant
In June 2005, the BSH Lodz Tumble Dryer Plant officially opened its doors, marked by the presence of Polish Prime Minister Marek Belka and BSH Home Appliances Group CEO Kurt-Ludwig Gutberlet. Over the past 20 years, the plant has achieved remarkable milestones:
⚡ *Pioneering innovation and environmentally friendly products*
⚡ *Sixfold increase in production output since our first year* 🚀
⚡ *More than 26 million satisfied customers across the globe* ❤️
⚡ *Advanced heat pump manufacturing technologies at the cutting edge*
⚡ *Consistent benchmark-setting in quality and safety standards
𝟭𝟬𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘.𝗚.𝗢. – 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮
The E.G.O. Group (E.G.O.) is celebrating its 100th anniversary in 2025. E.G.O. Components (China) Co. Ltd. (E.G.O. China) in Taicang held a big celebration for and with its employees in June. Guests were taken on a journey through the 100-year history of the E.G.O. Group and admired the entries submitted for the art competition. After official greetings and the awards for the “Best global location“ and the winner of the art competition, everyone enjoyed a meal together. The stage show was put together by the employees themselves. Everyone had a lot of fun and the joint celebration was a complete success. In E.G.O.’s production network, E.G.O. China is the production site for customers from the Asian region. In addition, the Chinese experts repeatedly demonstrate their flexibility, pioneering spirit and future-oriented approach to new challenges. Their annual production figures are impressive: in 2024, the approximately 730 employees produced around 5.3 million EGO HiLight®, 1.3 million thermostats, 95,000 gas components, 296,000 motor-driven heating pumps, 318,000 induction heating elements and around 4 million coils for induction heating elements.
Beko 2024 Review
2024 was a year of bold steps, bright ideas, and a bigger purpose. At Beko, we didn’t just grow in numbers — we grew in impact. -Launched Beko Europe — now #1 in Europe -Expanded with new factories in Egypt and Bangladesh -Invested in innovation with 29 R&D centers and 3,500+ patents -Achieved 100 MWp renewable energy — hitting our 2030 target early -Ranked #44 in TIME’s World’s Most Sustainable Companies
Askoll, is shaping the future of home appliances
Askoll, is shaping the future of home appliances through innovation, efficiency, and sustainability. The dryer product portfolio is a clear expression of this vision: a complete range of cutting-edge solutions designed to meet the evolving and often challenging needs of global OEMs!
🔹 Synchronous Pumps: Compact, silent, and waterproof. Trusted worldwide with millions of units sold
🔹 Asynchronous Pumps: Reliable draining performance with low noise
🔹 VSM Pumps: BLDC technology delivering high flow rates and ultra-low noise
🔹 Mechanical Pumps: High prevalence, low temperature, and robust design for demanding applications
🔹 BPM Dryer Motors: Plug & Play, variable speed, ultra-efficient with real-time feedback and smart control
🔹 Dual Motor Architecture: Independent control of drum and fan for premium performance
Behind every product, there’s a team of passionate professionals. A special thanks to Alberto Rizzotto (Pumps Platform Technical Supervisor), Fabio Scalco (Motors & Fan Platform Technical Supervisor), and Pierpaolo Spina (Appliance R&D & Quality Director):
Beko has launched production of a new line of ovens at its production plant in Wrocław.
On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.
First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets
Electrolux Group Boosts Circularity Goals with Expanded Use of Recycled Materials
Electrolux Group is ramping up its circularity efforts. By 2030, 35% of the steel and plastics in its products will come from recycled sources—more than doubling its previous commitment and representing over 40% of material purchases. Announced on March 24, 2025, this new target expands on the 2018 plastics-only goal by including steel, the company’s most-used material.
Whirlpool to issue $1.2 billion in bonds following junk status downgrade
Whirlpool Corp a global leader in home appliances, is making a bold financial move by issuing $1.2 billion in bonds following its recent downgrade to junk status Whirlpool, a global manufacturer of major home appliances, aims to use the proceeds from this bond sale to pay off debt under its current term-loan facility,
Tariffs on steel and aluminum could impact appliance industry
American retailers are already receiving notifications from manufacturers about imminent price increases, signaling potential financial strain for both businesses and consumers.
One appliance company recently informed retailers that due to extraordinary upward cost pressures affecting our business, we will implement targeted price increases.”
These adjustments could result in significant price hikes on household appliances.
Maybe something that costs $2,000 now is going to cost $3,500. That’s a big impact on us and consumers as well,noted one industry expert.
Beyond pricing concerns, ongoing tariffs continue to challenge product availability. Despite being labeled “American-made,” many appliances still rely on internationally sourced components.
It is affecting manufacturing because, regardless of whether they’re American-made, a lot of the parts come from overseas,”one expert explained.
As businesses navigate these cost fluctuations, consumers may need to prepare for higher price tags and potential delays when shopping for new appliances
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