Midea Laundry VDE Certification

On September 6th, the VDE certification award ceremony for the Midea Laundry Division was held in the Wuxi Little Swan Electric Co., Ltd. Distinguished guests from Midea Laundry Division and VDE INSTITUTE were invited to attend the ceremony.

Distinguished guests from VDE INSTITUTE included Mr. Hong Wei, Chief Representative of VDE China Representative Office; Mrs. Cang Yan, Chief Expert of VDE China; Mr. Dean Wen, General Manager of VDE Renewable Energy China; and Mr. Daniel Roehrs, General Manager of VDE China.

Image: Guests from Midea Laundry and VDE pose for photo at the awarding ceremony

The guests of Midea Laundry Division attending this ceremony included Mr. George Guo, General Manager of Overseas Marketing; Mr. Xu Pengcheng, Director of R&D Center; Mr. Wang Haifeng, Director of Domestic Product Development Center of R&D Center; Mr. Yan Shulin, Director Of Overseas Product Development Center of R&D Center, and Advanced Research of R&D Center Expert Mr. Gao Hongxi, etc..

Five professional VDE certifications were awarded at the ceremony site: VDE “New EU Energy Class A”; VDE “Low Noise and Less Vibration Certification”; VDE “Vibration Reduction Certification”; VDE “Hygiene Certification”; VDE “Test Data Acceptance Program Certification” for acoustic laboratory of advanced technology research institute of Midea laundry.

At the beginning of the ceremony, Mr. Daniel Roehrs, General Manager of VDE China, delivered a speech on behalf of VDE. He says that Midea, as one of the best international brands in home appliance industry, has lots of expectations for its energy efficiency development in the future; and VDE hopes to provide corresponding support to Midea Laundry. He points out that global climate change is the biggest challenge of the 21st century. Midea Laundry is the first and only Chinese brand whose products in the 7, 8, 9, 10 kilograms have all passed the VDE German new EU Energy Class A tests. He believes that in the future, VDE and Midea will have more solid cooperation.

Afterwards, Mr. Hong Wei, Chief Representative of the VDE China Representative Office, gave a detailed introduction on VDE “New EU Energy Class A”. He points out that since 1995, washing machine energy efficiency certification has quickly become the most indicative label and a major selling point in the European Market. In 2017, European new energy label directive and new standards start to upgrade the energy efficiency level and VDE energy expert team started cooperation with Midea Laundry in the same year. During this period, VDE and Midea Laundry jointly built a platform of VDE experts, which has more than a dozen experts covering safety, energy, washing performance, drying performance, hygiene, noise and vibration. The platform regularly conducts external tests and trainings.

At the same time, VDE CEO Sven Öhrke also sent a congratulatory message from Germany in the form of video.

After the speech, the award ceremony officially began. VDE “New EU Energy Class A”, VDE “Low Noise and Less Vibration Certification”, VDE “Vibration Reduction Certification”, VDE “Hygiene Certification”, VDE “Test Data Acceptance Program Certification” trophies and certificates were successively awarded at the scene.

At the end of the ceremony, Mr. Xu Pengcheng, Director of the R&D Center, made a concluding speech. Mr. Xu says that Midea Laundry has cooperated with VDE for many years. VDE represents the highest level of global testing and certification. As Midea Laundry continues to deepen its globalization, it needs strong support from VDE, which requires Midea Laundry to design more environmentally friendly, healthy and green products. 

Under the general trend of world diversification and globalization, the globalization and internationalization of products has become an important topic. The obtaining of a number of VDE professional certifications by Midea washing machines, not only marks the recognition of the energy efficiency of Midea products by the international community, but also marks another step forward for Midea washing machines on the road to internationalization. In the future, Midea Laundry will continue to increase its investment in technological research, and is committed to designing more green, healthy, high-quality products that meet market needs.

India market set to grow

According to IndianRetailer.com website home appliances products will grow exponentially in India during the next future. Here, as in the other geographical areas around the world, Covid-19 and lockdowns have made home the center of life so that people is increasingly interested in improving technologies equipment at home.

«By 2025 – IndianRetailer.com writes – the Indian market’s demand for electronics is expected to increase by billions of dollars. Additionally, there are more chances for the developing economy to profit from the market’s rapidly shifting trend on the horizon. Smart TVs are gradually replacing traditional television sets. Not just in the foreign industry, but also in the local market, demand for fully automatic washing machines is increasing. Consumer preferences are fast-shifting, indicating a behavioral shift in demand patterns».

Demand for household appliances is growing both in the big cities and in little towns of the Indian market, where smart, cost-effective appliances are more and more requested by consumers.

Electrolux Celebrates 1,000th Tree Donation To The Nature Conservancy

Electrolux announced today that it has donated its 1,000th tree to The Nature Conservancy.

Through a partnership with The Nature Conservancy’s Plant a Billion Trees campaign, Electrolux North America is helping plant a tree on behalf of every consumer who registers their new Electrolux appliance before June 30, 2022. The company reached the 1,000th tree in the campaign’s first three months. The campaign is a major forest restoration effort with the goal of planting a billion trees across the planet. 

Electrolux is committed to a sustainable future, both in its manufacturing operations and in consumers’ homes.

Electrolux is planting a tree on behalf of every U.S. consumer who registers their new Electrolux appliance.

“We are deeply committed to sustainability and are proud to support The Nature Conservancy,” said Nolan Pike, head of Electrolux North America. “Many thanks to our consumers for helping us make a big difference and reach the one-thousandth tree donation mark so quickly. Together, we are planting the seeds to shape a better future for our planet – the home we all share.”

Electrolux U.S. consumers who want to register their new product can do so here. After registering a product, consumers will receive a welcome email with a link to select a tree to be planted in one of four important North American forests.

“Planting the right trees in the right places is a rewarding way to foster clean and abundant waters, enhance wildlife habitats, cool our cities, improve our health, and help mitigate carbon emissions to stabilize our climate,” said Rachel Holmes Urban Forest Strategist at The Nature Conservancy. “We appreciate partners like Electrolux for contributing to our efforts to plant one billion trees.” 

Haier smart in Milan design week

Haier has chosen Milan Design Week 2021 to present and materialize its idea of Smart Home, an immersive experience that will allow visitors to be active participants in a story that will unfold according to their choices and preferences, hand in hand with technological innovation. , premium design and personalized brand solutions.

From September 4 to 10, the Superstudio Più will host ‘Haier – Connect to the extraordinary’. Visitors, in small groups, will have the opportunity to experience, in a space of 400 square meters, the simulation of a fully interconnected home with a complete ecosystem of appliances and connected solutions to deal with typical problems and situations of everyday life. .

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The simulation, designed by Bonsai Ninja and connected with the hOn app (the software developed by Haier to manage, control and improve the functions of all the brand’s electrical appliances), will propose to visitors to prepare an interactive dinner for friends in a completely ‘ remote ‘due to an unforeseen event. “For this, Artificial Intelligence and the unique characteristics of Haier’s ecosystem solutions and the experimental world of the Smart Home will come into play, such as the new range of cooking appliances, connected refrigerators and wine cellars with exclusive conservation functions, innovative air conditioning solutions or promising washing results “ , they point out from the brand.

“Following the unmistakable approach to bespoke solutions that characterizes each of Haier’s products and features, the experience presented at Milan Design Week conveys the brand’s philosophy of zero distance from the consumer through products. premium, unique, at the forefront of technology and with an exclusive design, as well as the possibilities of interaction and personalization offered by Artificial Intelligence and connectivity “ , they point out from Haier.

The Hoover Proposal: Performance and Attention to Well-Being

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“For its part, Hoover will present in the same space the first H-ABITAT Home Wellness Ecosystem, a set with three interconnected products that care about the health and well-being of the family,” they say from the company. The installation, called ‘Performance and Connectivity for a healthier lifestyle’, will feature the smart home appliances H-SCANNER, H-PURIFIER and H-GO, which, connected through the hOn application, allow the collection of quality data of both indoor and outdoor air, purify the home and clean home surfaces independently.

Likewise, Hoover will have a second interactive stage oriented to washing and starring the new connected range H-WASH 550, a washing machine focused on the well-being, performance and disinfection of garments through steam. Visitors will discover the many benefits and comforts that connected appliances offer through the multiple functions of the hOn app, such as ‘Scan To Care’, which, with just a photograph, suggests to the user the most suitable washing program for each laundry .

Candy’s’ Snap & Do ‘experience to simplify consumers’ day to day

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The Italian brand will also land at Milan Design Week with the aim of responding to consumer needs in a simple and intuitive way. Using the latest technologies applied to household appliances and continuing with its commitment to offer smart and accessible products and solutions year after year, Candy will present in its space ‘Snap & Do – Connections that make a difference’ the functionalities for washing clothes and dishes (Snap & Wash ), drying clothes (Snap & Dry), preserving food (Snap & Cool), cooking (Snap & Cook) and choosing the right wine (Snap & Wine).“It is an experience inspired by connectivity to simplify everyday life, which allows unprecedented interaction with connected appliances thanks to the hOn app. With this, Candy shows its DNA, impregnated with intelligence and a strong link with the connectivity, and its commitment to simplify the user’s daily life “ , stand out from the company.

LG Electronics applied for the largest number of patents

The Korea Intellectual Property Office said on Aug. 26 that its analysis of U.S. patent applications related to washing machines and refrigerators has found that Samsung Electronics and LG Electronics excel their competitors.

From 2011 to 2020, LG Electronics applied for the largest number of patents in the U.S. with 1,102 applications in the washing machine sector. Samsung Electronics and WINIA Electronics came in fourth and sixth with 493 and 184 applications, respectively. During the same period, LG Electronics topped the list with 764 applications for refrigerator patents. Samsung Electronics ranked second with 355 applications

Analysts say that Korean companies’ technology development for the past 10 years led to their high market shares. Samsung Electronics (21 percent) and LG Electronics (19 percent) ranked first and second in the U.S. electric home appliance market in the first quarter of this year, said North American market research company Trackline. Whirlpool, a U.S. company, accounted for 16.5 percent. In particular, LG Electronics’ sales reached 13.5 trillion won in the first half of this year, surpassing its archrival Whirlpool’s 11.9 trillion won.

However, patent applications by Chinese home appliance companies has recently surged, posing a threat to Korean makers. Chinese home appliance manufacturers ranked first and second in patent application rankings in the five major countries of Korea, the United States, Europe, China and Japan. In fact, China’s leading home appliance companies, Haier Group and Midea, are sweeping first place in patent applications in the electric home appliance sector in the top five IP countries between 2011 and 2020. Haier stood first in patent applications in the washing machine category. Midea claimed the No. 1 spots in the refrigerator and air conditioner sector

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Businesses given more time to apply new product safety marking

The UK Government has confirmed businesses will have an extra year to start using the new UKCA product safety marking.

Applicable for most products placed on the market in England, Scotland and Wales, the UK Conformity Assessed (UKCA) marking allows the UK to have control over its goods regulations, maintaining the high product safety standards expected in the UK.

Recognising the impact of the pandemic on businesses, the Government will extend the deadline to  January  1 2023 to apply UKCA  marks for certain products to demonstrate compliance with product safety regulations, rather than January 1 2022.

The UKCA marking replaces the product safety labelling the UK previously used while a member of the EU, such as the CE mark

Electrolux Cooker factory in Egypt received the Zero Landfill Certificate

Congratulations to the Electrolux Cooker factory team in Egypt for having received the Zero Landfill Certificate — having recycled 99.63% of materials. HSE manager, Ayman El Naggar, attributes their achievement to a holistic approach that involves culture change, supplier partnerships, and top management support.

“The purpose behind Zero Landfill is to reduce our environmental footprint by decreasing the amount of waste sent to landfill. We focus our efforts on waste reduction and on opportunities for material reuse and waste recycling,” says Ayman El Naggar, HSE Manager – Egypt.

Learn more about Electrolux group zero-waste policy

https://www.electroluxgroup.com/sustainabilityreports/2020/case-studies/toward-more-circular-products-and-services/

Whirlpool commitment to 0 emissions

This year Whirlpool made a global commitment to reach net zero emissions in our plants and operations by 2030, building on our 60% reduction in emissions across all scopes since 2005. We are making the changes we need in our operations and supply chain for our production to be more sustainable—without shortcuts or excuses. #NoPlaceForWaste

For more information on our net-zero commitment, and our ongoing sustainability efforts, visit https://whirlpoolcorp.com/environmental-sustainability/

Electrolux Design DNA

To create a unique kitchen space for your customers, the Electrolux offering allows you to feature together our range of major and small kitchen appliances to form a truly harmonious holistic environment.

From the full set including ovens, hobs, hoods, dishwashers and fridges, through to complementing the kitchen with countertop coffee machines, mixers and blenders, the breadth of the Electrolux range gives you the opportunity to realise your perfect design, and build an aesthetic alignment between entire families of appliances.
Find out more about the Electrolux Design DNA here

https://kitchendesign.electrolux.com/articles/designdna-form