Rowenta Unveils AeroSteam: Fast, Effortless Vertical Ironing

Rowenta’s new AeroSteam vertical iron tackles wrinkles in one smooth pass using a powerful combo of steam and suction. Ready in just 30 seconds, it’s perfect for quick touch-ups—no ironing board needed.

💨 OPTIFLOW Technology presses fabric against the heated plate for flawless results, while the Monotemp plate and three suction modes adapt to all fabric types, even delicate ones.

Compact, fast, and easy to use, AeroSteam turns ironing into a hassle-free routine. Innovation meets practicality—your clothes, crease-free in minutes.

Groupe Seb results

Groupe Seb published its 2024 annual results, which demonstrate sustained commercial momentum and an improvement in its profitability in a still uncertain economic context. Its turnover reached €8.266 billion and shows an increase of 3.2% in published data and 5% at constant exchange rates and scope.

This performance was mainly driven by the Consumer business , with organic growth of 6% (+9% excluding China). The Group thus returned to solid growth in Western Europe and North America, while Eastern Europe and South America continued their double-digit growth. For its part, the Professional business experienced a year of consolidation after strong performances in 2023. Although its sales fell by 4.5%, 2024 represents the second best year in history in terms of revenue for coffee. ”  2024 was also marked by major strategic advances: the launch of a hub in China for Professional Coffee and the strengthening of our expertise in Professional Culinary with the acquisition of the Sofilac Group ,” said Stanislas de Gramont , CEO.

At the same time, operating profit from activity (ROPA) increased by 10.5% to reach €802 million. The operating margin thus improved to 9.7% of sales, compared to 9.1% in 2023. This increase is explained by a positive volume effect and a decrease in the cost of sales, which more than offset the commercial and marketing investments made to support growth.

De’Longhi expects growth in turnover and margins

The three-year period 2024-2026 the Treviso group expects an average annual growth of 7-9% in turnover and gross margins of 15-16% company writes that it expects a continuation of the favorable growth dynamics of the coffee machine segment, in particular those capable of processing coffee beans. Growth is also expected in the Nutrition area

, both in the world of products for domestic and professional use, as well as from the opportunities coming from the nutrition area thanks to the international development of the Nutribullet brand. De’Longhi also foresees expansion opportunities in other categories such as ironing.

De’Longhi Reports First Quarter 2024 Earnings

Key Financial Results
Revenue: €658.8m (up 9.4% from 1Q 2023).
Net income: €51.3m (up 33% from 1Q 2023).
Profit margin: 7.8% (up from 6.4% in 1Q 2023). The increase in margin was driven by higher revenue.The persistent growth of the coffee business, as well as the recovery of the nutrition and food preparation category, led to an organic increase in turnover at constant currencies in the high single digits for the third consecutive quarter. The consistency of trends, combined with the one-month consolidation of the business combination between La Marzocco and Eversys, enabled the Group to increase turnover by about 10%”, commented  CEO Fabio de’ Longhi.

World leader in small household appliances

Groupe SEB End-of-year 2023 sales confirmed the good performance of the results of the world leader in small household appliances, as confirmed by Stanislas de Gramont, Managing Director: “Groupe SEB returned to good organic growth momentum in its sales in 2023, and returns to the 8 billion turnover mark for this financial year.” A figure up slightly, by 0.6%, achieved in a difficult economic context.Groupe SEB achieved sales of €8,006 million in 2023, up 0.6% (i.e. +€46 million) in published data. Organic growth stands at a good level of 5.3%, or +€420 million. It is offset by a negative currency impact of the same magnitude coming from the depreciation of several currencies compared to the euro (notably the Chinese yuan). Finally, the turnover includes a limited scope effect linked to the integration of the acquisitions of Zummo, La San Marco and Pacojet.The Group’s Professional activity continued its excellent trajectory, posting organic sales growth of 16.2% in the 4th quarter, on a more demanding base effect. This activity brings together Professional Coffee, which constitutes nearly 90% of sales, hotel equipment, Krampouz, Zummo and Pacojet.
In 2023, the turnover of the Professional activity stood at €962 million, up 26.5% like-for-like compared to last year.
This remarkable performance is mainly due to record sales in Professional Coffee driven by the Group’s main markets (China, the United States, Germany and the United Kingdom), both in machine sales and supply. Services. Machine sales were supported by an increasingly extensive and diversified customer portfolio, supporting the recurrence of turnover, as well as the deployment of major contracts with key customers such as Luckin Coffee in China, Greggs in the United Kingdom. or QuikTrip in the United States. Furthermore, the continued development of services and their digital component reinforces the attractiveness of the Group’s offering and contributes to strong growth in turnover.
Furthermore, the Group made significant developments in 2023 to support its strategic ambition in Professional. The acquisition of La San Marco allows the Group to extend its product offering to traditional coffee machines, and that of Pacojet strengthens the Group’s presence in professional kitchens.

Groupe SEB also announced the construction of its first Professional Equipment Hub in Shaoxing, China

LG Styler Introduces New Era in Clothing Care Management

LG Electronics (LG) is unveiling its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger™ and Dual TrueSteam™ technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance.

A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing.1 Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler.

Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides a delicate and powerful garment care. It boasts enhanced dust removal, deodorization,2 drying and wrinkle mitigation with a twisting motion, a rotating mechanism. It also contributes to Styler’s upgraded cycles, such as the Fine Dust cycle, which twists and shakes up to 350 times per minute to remove large and fine dust particles from clothing.3

A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength. The course for delicate fabrics such as silk and cashmere utilizes only one of the system’s two heaters, delivering gentle fabric care through optimized steam-flow control. Dual TrueSteam also enables the Styler’s Sanitary cycle, a specialized cycle that keeps clothes hygienically clean by eliminating over 99.99 percent of the germs and 11 different kinds of harmful bacteria. 4

Additionally, LG’s latest clothing care solution has a built-in ventilation system to automatically circulate air throughout the room. It also offers a dehumidification function that can collect up to 10 liters of moisture5 from the room without opening the door of the Styler; ensuring a pleasant indoor environment and preventing clothes from becoming damp after being ‘refreshed by Styler.’

For convenient management, the new Styler’s time-saving Pants Press adopts an upgraded hanging structure that enables sharper, wrinkle-free creases. What’s more, the new Styler has an intuitive-to-use LCD touchscreen that makes course selection quick and easy.

“The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics, and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.”

New Styler Features a Handheld, High-Pressure Steamer, the
Dynamic Moving Hanger and the Dual TrueSteam Technology

Rowenta high efficiency ironing

Groupe Seb launches with Rowenta the new high-efficiency ironing center with ecological design Eco Steam Pro, DG9621F0, which offers highly efficient ironing in Eco mode and energy savings of up to 50%. With 7.8 bars of pressure, continuous steam output of up to 140 g/min and steam boost of 500 g/min, it eliminates the most difficult wrinkles. It has an eco-responsible design, as it is made with up to 42% recycled materials and is up to 85% recyclable, and with eco-responsible packaging, this ironing center limits its environmental impactIn addition, it integrates super-quiet technology with ironing that is up to 5 times quieter (compared to the Perfect Steam Pro range) and a very efficient anti-limescale system that keeps your product in optimal conditions for a long time. The patented Microsteam 400 HD Laser 3D soleplate with 400 active steam micro-holes offers the best steam distribution on the market (compared to the top ten sellers in Europe). Other features are its large removable water tank with 1.3 L capacity for less frequent refilling; control panel with 5 settings for greater ease of use and locking system for easy and safe transport and storage.

Laurastar has partnered with Airbnb in Taiwan

Laurastar has partnered with Airbnb in Taiwan
Laurastar has partnered with Airbnb in Taiwan
Guests staying in apartments or rooms in Taiwan via the Airbnb platform may now encounter the above logo indicating that the Laurastar IZZI Plus powerful steamer is in use and available on site. The logo can be used by all landlords if they purchase the IZZI Plus model and use it to treat the rented premises. IZZI Plus is not only used to smooth wrinkled fabrics, but thanks to its extraordinary performance and the output of dry fine steam at a temperature of approximately 150 °C, it eliminates viruses, bacteria, mites, bed bugs and other pests with 99.999% efficiency. The IZZI Plus differs from most other vaporizers in that it uses a base with a boiler that Laurastar steam generators are commonly equipped with. The device is intended for households, but Laurastar is also targeting clothing retailers or hotel and guest house operators with it.

Polti next level Irons

Polti has unveiled its new range of Next irons, where Next stands for “next level”. The line includes 5 models, differentiated by color and technical characteristics. All have a powerful boiler with unlimited autonomy (the top of the range VN18.65 reaches up to 7.2 bar) and the rounded 360° Fluid Curve plate (patented technology), which allows user to iron easily in all directions. The Turbo function further enhances the release of steam, to also treat fabrics such as linen and jeans. And with the Steam Pulse function, the steam comes out at regular intervals without having to press any buttons. The new models reduce water and energy consumption thanks to the Eco function. Furthermore, Polti Vaporella Next switches off automatically after 10 minutes of inactivity and is equipped with the Calc Cleaning system.

Polti has recently launched a new line of irons called “Next”, which stands for “next level”. The range comprises of 5 different models that are differentiated based on their technical features and color. All the irons are equipped with a potent boiler that offers limitless autonomy. The top-end model, VN18.65, can reach up to 7.2 bar. The 360° Fluid Curve plate, a patented technology, makes it easy for users to iron in all directions. The Turbo function aids the release of steam, making it possible to treat fabrics like linen and jeans. The Steam Pulse function facilitates the steam to come out regularly without requiring the user to press any buttons. The Eco function is designed to reduce water and energy consumption. Furthermore, the Polti Vaporella Next is programmed to switch off automatically after 10 minutes of inactivity and comes equipped with the Calc Cleaning system.