Electrolux Professional Group achieves gold medal in EcoVadis

Electrolux Professional Group is proud to announce that we have been awarded the prestigious gold medal in the EcoVadis Sustainability Ratings. This recognition places us in the top 5% of companies assessed globally, highlighting our firm commitment to sustainable business practices.

Groupe SEB Opens Regeneration Hub in Is-sur-Tille, Advancing Sustainability

Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.

The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.

The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.

Haier renewable energy.

Haier Europe, our driven by a vision of a sustainable future, where renewable energy powers our world and reduces their environmental footprint.
committed to sourcing 60% of energy from renewable sources across all production facilities by 2025, and reducing Scope 1, 2, and 3 emissions, in line with the Science Based Targets initiative.

The journey towards sustainability is accelerating through large-scale solar panel installations in Turkey, China, and Italy. The industrial hub in Turkey now meets 100% of its energy needs with clean electricity, while the Jinling plant in China generates 6.24 million kWh per year from solar panels, covering 20% of its energy consumption

Miele ribless drum washing machine

Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.

Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward 
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.

APPLiA, in collaboration with AISE International Association

APPLiA, in collaboration with AISE International Association for Soaps, Detergents and Maintenance Products, conducted a consumer survey to better understand the usage patterns of household washing machines and dishwashers. The aim of the study is to track the continuity of consumer behavior trends over recent years, providing valuable insights into how appliances are being used.

The study, conducted across 23 countries with around 4,600 respondents, examines various aspects of appliance usage. It highlights key trends, including the widespread adoption of Eco programs for dishwashers and the stable average washing machine temperature of 43.3°C.
These findings are crucial for promoting sustainable and effective appliance usage, optimising performance, and minimising environmental impact.
Read the full study https://aise.eu/priorities/science-research/consumer-research/

Fridge and SDA recycling plant in Scotland,

Enva, one of the UK and Ireland’s leading recycling and resource recovery specialists, has officially opened a new fridge and SDA recycling facility in Perth, Scotland. This multi million pound investment has delivered a flagship facility capable of achieving the highest possible recycling standards.

The state-of-the-art facility, the only dedicated fridge and SDA recycling plant in Scotland, has the capacity to process 4,000 fridges and 300 tonnes of SDA per week providing Scottish residents with  the ability to sustainably recycle all their waste fridges and small electrical appliances such as kettles, toasters, vacuum cleaners, and coffee machines.

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes

Energy-efficient home appliances

Statement from APPLiA

Having access to energy-efficient home appliances is a fundamental right for every consumer!
Yet, only 25.5% of Europeans currently live in households with improved energy efficiency. This means millions are missing out on lower energy costs and a more sustainable lifestyle.
On World Consumer Rights Day, it’s essential to ensure that all households, especially low-income ones, can benefit from a just and fair transition. As highlighted in the EU’s Affordable Energy Action Plan, giving consumers access to more efficient appliances is key to making this happen.

We call on policymakers to build on this by encouraging investments in decarbonisation and providing meaningful incentives for consumers to enhance household efficiency.

Whirlpool Revolutionizes Electronic Waste Management in Brazil

Brazil, Whirlpool Corporation is the first appliance company to offer free home collection nationwide for electronic equipment waste of any brand, weighing more than 30 kg, including refrigerators, washing machines, dryers and ranges, through its Take Back System.

Whirlpool works with Circulare, a platform that connects a circular economy ecosystem focused on electronic waste management. Whirlpool Corporation’s Take Back System helps address the challenge of 2.4 million tons of electronic waste generated annually in Brazil, fostering materials recycling and avoiding environmental impacts.

Haier HVAC Europe Expands in Central-Eastern Europe with Acquisition of KLIMA KFT

HAIER EUROPE APPLIANCES HOLDING BV today announced the signing of a Share Purchase Agreement (SPA) with E.ON MYENERGY KFT to acquire 100% of KLIMA KFT, a company active in the business of heating-cooling and construction industry, which include air conditioning and heat pump wholesale and retail, building engineering design, construction, maintenance, and servicing of implemented systems.