Atlant, a frontrunner in Belarus’s household appliance industry, continues to strengthen its global reach. According to Leonid Pinchuk, Deputy General Director for Commercial Affairs, more than 85% of the company’s products are destined for export. Key markets include Russia, Kazakhstan, Armenia, and Kyrgyzstan, with growing demand from Uzbekistan and other post-Soviet nations.
Atlant’s manufacturing facility is equipped with advanced, high-tech machinery and has achieved notable milestones—among them, the development of the nation’s first medical-grade freezers. These innovations aren’t just profitable—they’re essential. They equip Belarus’s healthcare system with the tools to operate independently and effectively.
One standout development is a serial-production blood component freezer engineered for the Ministry of Health. Capable of maintaining temperatures as low as –40°C, it also features data-logging technology that monitors door openings and ensures consistent temperature control.
Atlant’s growth strategy hinges on geographic expansion. The company has built a reputation for reliable quality and stylish design since its founding in 1959, always staying ahead of consumer expectations and industry trends.
Most recently, Atlant launched a special line of refrigerators tailored for the African market. Designed to withstand frequent power outages, these units run efficiently on solar energy—underscoring the company’s commitment to adaptable, sustainable solutions.
At its core, Atlant exemplifies the role of industry in driving economic progress. Its successes reflect not only innovation and resilience but also a coordinated effort to contribute meaningfully to Belarus’s development.
Category Archives: Domestic appliance news,
Haier ID ultimate series 6 built in oven
Welcome to the future of cooking – meet the Haier ID Ultimate Series 6 oven – where sleek design meets smart, intuitive cooking. ✨
ID Series 6 has a sublime design, an indistinguishable aesthetic that perfectly connects the exterior and interior elements, captivating all the senses in an instant, free from distractions.
All ID Series ovens are designed to enhance your unique culinary identity, a real assistant that unlocks your potential in the kitchen. This is made possible through Bionicook, a fusion of cutting-edge technology and a deep understanding of human characteristics.
Thanks to Bionic Vision, the built-in camera can detect the food and memorize your preferences, to ensure consistently impeccable results based on your tastes.
By connecting it to the hOn app, you can easily start, edit, and monitor cooking programs for flawless cooking results. And with an A++ energy rating, you can get top-tier performance without compromise.
Roborock H60
Roborock announced today the launch of its new Roborock H60 and Roborock H60 Hub Series, a major expansion of the company’s product portfolio into the high-end stick vacuum cleaner segment. Roborock’s new offering features automatic self-emptying technology, further strengthening its position in the high-end cleaning appliance market.The Roborock H60 Hub Series introduces a new auto-empty dock that transforms home cleaning into a smooth experience across all models in this series. Simply dock your vacuum, and in just 10 seconds[3], dust is automatically emptied into a sealed dust bag while the device recharges automatically, ready for the next clean with minimal effort. Designed with an ergonomic docking height of 848mm[3] for the Ultra and Pro, and 843mm[3] for the Hub, it ensures seamless placement without high lifting. Simply retract the telescopic wand and dock it with ease. Once retracted, no high lifting will be needed, making it a breeze to integrate into any home
MDA Company Acquires Iconic Faure Brand
MDA Company has acquired the historic French brand Faure from Electrolux, marking a major strategic move. President Michel Vieira calls it “an honor” to continue Faure’s legacy.
Faure will gradually integrate into MDA’s 500-store network under the MDA and Pulsat banners. The goal: reposition Faure as an affordable, eco-conscious brand aligned with modern consumer values. With private labels now dominating over 40% of the market, MDA is leveraging Faure’s heritage to stand out and build lasting customer loyalty
Washing with less energy
Did you know? Doing the laundry today uses significantly less energy than it did twenty years ago.
The average energy use per cycle for washing machines has dropped to 0.6 kWh, driven by ongoing advancements in home appliance technology. This shift reflects the industry’s long-term focus on improving energy performance while responding to the expectations of consumers and broader sustainability objectives.
The result: better-performing appliances with a lower environmental impact.
📊 Discover more in APPLiA Statistical Report https://statreport2024.applia-europe.eu/
AO profit surge
AO World has hailed a record performance after its profits surged nearly 30% driven by cost-saving initiatives and strong growth of its membership scheme.
Adjusted pre-tax profits for the electricals specialist rose 27% to £44m for the year to 31 March, coming in at the top end of its £39m to £44m guidance.
This was driven by a 9% increase in group sales to £1.13bn and several cost-saving efficiencies, including the introduction of a new third-party warehousing solution in its distribution centre.
AO benefited from returning customers, which accounted for over 60% of orders during the year. It expects this trend to improve over time.
APPLiA, together with other industry associations
APPLiA, together with other industry associations, is calling for immediate and effective action to tackle the unchecked flow of unsafe, non-compliant products entering the EU via online marketplaces.
Every day, 12 million parcels are imported into the EU without proper controls. A proposed €2 handling fee on goods from non-EU sellers, while a small step in the right direction, will not address the scale of the issue nor ensure a level playing field for companies committed to compliance.
To effectively address the issue, : APPLiA recommend
✅ Recognise online marketplaces as economic operators when there is no EU based traders
✅ Enforce measures that apply beyond the border, with clear liability and sanctions
✅ Close legal loopholes currently exploited by non-compliant sellers
✅ Ensure strong due diligence requirements before products are listed online
APPLiA call on the European Commission, the European Parliament, and Member States to take the necessary measures to protect EU consumers and ensure fair conditions for compliant businesses.
𝟭𝟬𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘.𝗚.𝗢. – 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮
The E.G.O. Group (E.G.O.) is celebrating its 100th anniversary in 2025. E.G.O. Components (China) Co. Ltd. (E.G.O. China) in Taicang held a big celebration for and with its employees in June. Guests were taken on a journey through the 100-year history of the E.G.O. Group and admired the entries submitted for the art competition. After official greetings and the awards for the “Best global location“ and the winner of the art competition, everyone enjoyed a meal together. The stage show was put together by the employees themselves. Everyone had a lot of fun and the joint celebration was a complete success. In E.G.O.’s production network, E.G.O. China is the production site for customers from the Asian region. In addition, the Chinese experts repeatedly demonstrate their flexibility, pioneering spirit and future-oriented approach to new challenges. Their annual production figures are impressive: in 2024, the approximately 730 employees produced around 5.3 million EGO HiLight®, 1.3 million thermostats, 95,000 gas components, 296,000 motor-driven heating pumps, 318,000 induction heating elements and around 4 million coils for induction heating elements.
Vorwerk Group remains resilient and forward-looking
At today’s annual press conference, Vorwerk Executive Board members Thomas Stoffmehl, Hauke Paasch and Thomas Rodemann officially announced the figures for the 2024 financial year: Vorwerk Group maintained a stable turnover of 3.2 billion euros in 2024, despite consumer restraint and the lowest business climate index in years. A strong achievement – and a testament to our direct sales model.
📊 Key highlights:
➡️ 1.7 billion euros in revenue from Thermomix®/Bimby® – for the sixth consecutive strong year.
➡️ Our Cookidoo® recipe platform, as part of the Thermomix® ecosystem, has reached over 6 million subscribers worldwide
➡️ Over 115,000 advisors worldwide by the end of 2024, the highest level in seven years. They form the foundation of our success.
➡️ Over 300,000 TM7 units have been sold until the end of May 2025.
A New Era for Amica Group: Honoring Legacy, Embracing the Future
After 22 years of visionary leadership, Amica Group bids farewell to President Jacek Rutkowskiin his executive role, marking the end of an era defined by dynamic growth, strategic successes, and invaluable lessons. His tenure shaped the company’s foundation, instilling values that continue to guide Amica’s journey forward.
While stepping down as President, Jacek Rutkowski remains an integral part of Amica’s future, transitioning into the role of strategic advisor. His expertise will be a cornerstone in the company’s continued development, ensuring that Amica stays on course toward its ambitious goals.
Leadership Evolution: A New Management Board
With change comes opportunity, and Amica Group is embracing a new leadership structure following the Ordinary General Meeting of Shareholders (AGM). The newly appointed Management Board reflects a blend of experience and fresh perspectives, ensuring continuity while driving innovation.
The new leadership team includes:
-Robert Stobiński – President of the Management Board (Chief Executive Officer)
– Maja Rutkowska – Vice-President of the Management Board (Chief Human Resources Officer)
– Michał Rakowski – Vice-President of the Management Board (Chief Financial Officer)
– Paweł Biel –Vice-President of the Management Board (Chief Customer Experience Officer)
Looking Ahead
With Robert Stobiński at the helm, Amica Group is poised for continued success, leveraging its strong foundation while embracing new challenges and opportunities. The addition of Maja Rutkowska to the Management Board further strengthens the company’s commitment to people-centric leadership and strategic growth
