Category Archives: Domestic appliance news,

Whirlpool Corporation board of directors has appointed Judith K. Buckner,

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The Whirlpool Corporation board of directors has appointed Judith K. Buckner, president of Reynolds Cooking & Baking, to the board, effective immediately. Buckner will serve on the corporate governance and nominating committee and the human resources committee.

“Judith is a highly respected leader who knows how to create a positive impact in all aspects of the business and we are excited to have her joining our board,” said Marc Bitzer, chairman and CEO of Whirlpool Corporation. “Her vast experience in the kitchen category will be an incredible asset as Whirlpool Corporation continues to focus on improving life at home for consumers around the world.”

Tradition of Excellence: Miele’s Journey of Innovation and Sustainability

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Founded in 1899 by Carl Miele and Reinhard Zinkann, Miele has built a legacy of quality, innovation, and durability that spans over 125 years. As a fourth-generation family-run business, Miele has consistently set industry benchmarks—from launching the first electric washing machine in the 1920s to introducing its first dishwasher in the 1960s. Guided by its enduring motto, “Immer Besser” or “Always Better,” the company remains committed to excellence.

Miele products are uniquely engineered to last—most are tested for a service life of up to 20 years. This commitment to longevity, backed by strict quality control and premium materials, has positioned Miele as one of the most trusted names in home appliances.

Sustainability at the Core

Miele champions sustainability through its design philosophy: longevity is the most effective form of environmental responsibility. The company places strong emphasis on energy efficiency and resource conservation. A prime example is the “EnergyHero” washing machine, which surpasses the threshold for the best energy efficiency class A by 40%. Alongside eco-conscious product innovation, Miele aims to achieve climate neutrality by 2030, backed by continual optimization of its production processes.

Smart Technology for Smarter Living

Innovation at Miele is also defined by cutting-edge digital capabilities. Its expanding AI ecosystem includes the “Smart Food ID” feature, which automatically detects dishes in the oven and adjusts cooking settings accordingly. The “AI Diagnostics” app helps users identify maintenance needs before problems arise. As Managing Partner Dr. Markus Miele puts it, “Our products are already smart and provide real added value in the home. But our investment in AI extends across the entire company—from administration to manufacturing to service.”

Constant Evolution Through R&D

Miele’s portfolio includes high-performance appliances such as washing machines, dryers, dishwashers, ovens, refrigerators, cooktops, vacuum cleaners, and fully automatic coffee machines—all known for precision engineering and elegant design. Continuous investment in research and development fuels the brand’s ability to deliver fresh, relevant innovations to meet evolving customer needs.

Vision for the Future

Looking ahead, Miele aims to solidify its premium market leadership through breakthroughs in smart appliance technology. At the upcoming IFA trade show in September, the company will unveil new flagship cooking products that exemplify next-generation innovation.

Strategically, Miele is investing approximately €500 million in Germany by 2028 to expand production capacity and reinforce its position as a leader in premium home appliances. International expansion and new sales channels are also key to its growth agenda.

Despite ongoing global challenges—from the construction sector slowdown to consumer uncertainty and geopolitical instability—Miele remains focused and optimistic. “We are undeterred in pursuing our strategic path,” says Managing Partner Dr. Reinhard Zinkann. “With our heritage and forward-thinking mindset, we look to 2025 with confidence

Beko 2024 Review

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2024 was a year of bold steps, bright ideas, and a bigger purpose. At Beko, we didn’t just grow in numbers — we grew in impact.  -Launched Beko Europe — now #1 in Europe  -Expanded with new factories in Egypt and Bangladesh -Invested in innovation with 29 R&D centers and 3,500+ patents  -Achieved 100 MWp renewable energy — hitting our 2030 target early  -Ranked #44 in TIME’s World’s Most Sustainable Companies 

LG Germany

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LG Home Appliance Solution is expanding its top management team in Germany with three industry-leading executives. The company says this will enable it to prepare for future market demands. Markus Spodymek is the new Director and Head of LG Home Appliance Solution, effective immediately.

The trained businessperson and sales expert has held various management positions at LG for over ten years, most recently as Head of Marketing and Sales in the Home Appliance Solutions division. Spodymek, who reports directly to Germany CEO Steve Shin, will be responsible for further sharpening LG’s strategic positioning in Germany and sustainably expanding its market position, according to a press release.

Askoll, is shaping the future of home appliances

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Askoll, is shaping the future of home appliances through innovation, efficiency, and sustainability. The dryer product portfolio is a clear expression of this vision: a complete range of cutting-edge solutions designed to meet the evolving and often challenging needs of global OEMs!

🔹 Synchronous Pumps: Compact, silent, and waterproof. Trusted worldwide with millions of units sold
🔹 Asynchronous Pumps: Reliable draining performance with low noise
🔹 VSM Pumps: BLDC technology delivering high flow rates and ultra-low noise
🔹 Mechanical Pumps: High prevalence, low temperature, and robust design for demanding applications
🔹 BPM Dryer Motors: Plug & Play, variable speed, ultra-efficient with real-time feedback and smart control
🔹 Dual Motor Architecture: Independent control of drum and fan for premium performance

Behind every product, there’s a team of passionate professionals. A special thanks to Alberto Rizzotto (Pumps Platform Technical Supervisor), Fabio Scalco (Motors & Fan Platform Technical Supervisor), and Pierpaolo Spina (Appliance R&D & Quality Director):

Beko has launched production of a new line of ovens at its production plant in Wrocław.

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On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.

First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets

Rowenta confirms its leadership in the French vacuum cleaner market

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Remarkable performance over the first 3 months of the year, according to an independent panel listing all traditional distribution in France:  #1 vacuum cleaner in France (22.9% market share in value)  #1 in the stick vacuum cleaner segment, a first in our history (34.7% market share in value) The new X-Force Flex 13.60, made in France, is already in the Top 3 best-selling vacuum cleaners! With more than 28,000 units sold in three months of this model,

Vincent Rotger Joins Electrolux Group as Chief Strategy Office

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Electrolux Group has named Vincent Rotger as its new Chief Strategy Officer, effective June 12, 2025. He will relocate to Stockholm to lead business strategy, mergers, and acquisitions, reporting to CEO Yannick Fierling. 

“I am committed to sustainable development and excited to join Electrolux Group, a leader in this field,” Rotger stated. 

With 27 years in the household appliance industry, Rotger’s career spans Whirlpool, Haier Europe, and Everever, a French sustainable appliance startup. He succeeds Henrik Dagberg, who steps down after eight years. Fierling expressed gratitude, saying, “Henrik’s impact will be felt for years to come.” 

Rotger’s leadership is expected to strengthen Electrolux’s strategic growth and sustainability efforts. 

Haier Europe’s Presence at IFA 2025

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Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.

  • Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
  • Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
  • Brand-Specific Innovations:
  • Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
  • Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
  • Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
  • Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
  • Event Details: exhibition runs from September 5-9 in Berlin.

Thermidor Pro Harmony

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Introducing the All-New Pro Harmony® Induction Range from Thermador.  No other range moves like this, cooks like this or inspires like this. This isn’t just a range. It’s a revolution in the kitchen.

These new ranges come fully equipped with:
⚡️ PowerBoost®
⚡️ Full Access® Telescopic Racks
⚡️ HeatShift®
⚡️ MoveMode®
⚡️ Flexible cooking zones