The electronics company celebrated Team Brazil’s progress to the World Cup quarter finals, and is supporting its brand ambassadors from national teams across Europe.
TCL has revealed it intends to close out 2022 with strong market sales of its product portfolio. The company claimed to have the highest market share of the 98-inch TV category in the first nine months of 2022, and according to OMDIA’s Global TV Sets report 2022 H1, was a top two LCD TV brand globally for the first half of the year.
TCL and Team Brazil partner to “Inspire Greatness”
TCL and Team Brazil launched the “Inspire Greatness” campaign in the build up to the FIFA World Cup 2022. The company launched a video campaign on social media, previewed at IFA 2022, which starred brand ambassadors Phil Foden of England, Pedri of Spain, Rodrygo of Brazil and Raphael Varane of France. The campaign centred around the footballers enjoying TCL’s flagship Mini LED TV, as well as products like FreshIn air conditioners, refrigerators as well as washing machines too.
As part of the campaign, the company also launched a “creative filter” across social media platforms, which uses augmented reality to connect fans of different football teams from across the globe.
“The brand’s yearlong efforts in sports marketing have paid off helping elevate the company’s brand awareness and ultimately leading to a strong sales performance around the world”, TCL stated.
Category Archives: Brand’s
Electrolux relaunch India
Electrolux brand was relaunched in the Indian market earlier this year and it’s been an exciting journey so far.
Since the re-entry into the market, Electrolux have launched their first ever experience center in New Delhi , set up a new office in the heart of Mumbai and recently opened our exclusive brand outlet in Bengaluru and Chennai.
The Electrolux India team is focused on bringing Indian consumers our premium products that help make everyday living easier. So far, the UltimateCare range of washing machines and dryers as well as air purifiers are on the market with a plan to bring to market fridges, air conditioners, vacuum cleaners and a range of food preparation products soon!
Electrolux extend their partnership with Planet Water Foundation into the Indian market to fight the issue of water scarcity across local communities.
Galanz enters partnership with Kenmore appliances
Galanz Americas LimitGlobal leader in home appliances, Galanz Americas, announced that it has entered into a partnership with iconic home appliance brand, Kenmore.
The current product portfolio will feature a range of affordable innovative kitchen appliances including a healthy mix of compact refrigeration, wine and beverage coolers and various countertop and over the range microwave offerings. Combining brand ethos from both Galanz and Kenmore, all products have been thoughtfully engineered to fit perfectly into the lives of consumers both in form and function, designed to enhance the lives of all who use them.
“For over 100 years, Kenmore has been in millions of American homes impacting everyday lives with innovative appliances,” said Sri Solur, CEO of Kenmore. “This partnership is an example of our commitment to expanding our portfolio to reach as many Americans as possible.”
The Kenmore products will cover high-demand kitchen appliance categories at an attainable value with the option to expand the current portfolio into other categories. They will be available both online and in store with national retailers early 2023.
“Kenmore is a mainstay brand with an incredible performance reputation in the home appliance industry with over 100 years of trust built with customers” said Richard Demert, Senior Director of Product Development and Quality, Galanz Americas. “We’re excited to combine Kenmore’s unmatched brand recognition with Galanz’ commitment to thoughtfully engineered, design-driven appliances to present a unique and exciting product offering to the market.”
Collectively, Galanz and Kenmore believe appliances should work hard and improve the lives of consumers. Each product in this new appliance portfolio was carefully designed to offer innovative features that not only make the day to day easier to navigate but look good while doing so.
Vestel to Launch Vestfrost in Czech Republic
The Turkish manufacturer has been active on the European market for many years and presents itself every year at the IFA fair, where this year it showed new products under various brands it owns or has a license for. This includes, for example, Sharp in the household appliances category, Daewoo with a wider portfolio including televisions and appliances, and the well-known Vestfrost brand. It is already physically presented in some branches of the Electro World chain and now also in the new Alza.cz showroom and sales point in Prague’s Čakovice. Representatives of the retro series can be seen on site, including a robust 90 cm wide stove or refrigerator from the so-called Art Collection. We expect that Vestel will continue to increase its activities not only in the Czech Republic in 2023.
ASKO LAUNCHES INTEGRATED MARKETING CAMPAIGN IN AUSTRALIA
Creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour. The strategy harnesses the power of brand endorsement through talent and media partnerships to create captivating content that draws the attention of Australian renovators, architects, and designers. The content campaigns aimed to increase awareness of the ASKO brand in Australia while showcasing key product launches for the brand including the Wine Climate Cabinet, the world’s first smart wine cabinet which was recently awarded Gold in the Australian Good Design Award.
While ASKO has been in Australia for 52 years, the brand partnered with Trout to design and implement a combination of strategic talent and media partnerships unlike anything ASKO has delivered in one of its largest global markets to date. The result is a campaign that strikes a unique balance of aligning to the ASKO brand globally yet making it relevant to the Australian market.
Beko joins forces with Water.org to provide 10 000 Kenyans with access to safe water
Beko, one of the top three large-home appliances brands in Europe*, today announced a new partnership with Water.org to support a community programme that will empower 10,000 Kenyans in need with access safe water and sanitation solutions
Appliance giant Arcelik bets on China, says company CEO
The CEO of Arcelik, one of the world’s biggest home appliance makers, told Xinhua recently that China is a bright spot for business amid global recession fears and an increasingly gloomy market outlook.
Speaking of the present headwinds against the world economy, Hakan Bulgurlu said, “we will have to go through a lot of pain before it gets better.”
China, however, is “a little bit of a different picture,” he said in a video interview with Xinhua.
Established in 1955, Arcelik is a Turkish multinational household appliances manufacturer headquartered in Istanbul. With 45,000 employees, its global operations include subsidiaries in 53 countries, 30 production facilities in nine countries.
Arcelik’s domestic sales in China have grown by roughly 80 percent in 2022.
“I find China one of the more promising places to be in the future. It has always been the factory of the world, and I think it will continue to be the factory of the world,” said Bulgurlu.
“The world economy has significantly slowed down, and we are facing a recession on many fronts,” said the Turkish businessman, who had lived in Hong Kong for 13 years.
Calling himself “a big fan” of China and Asia, Bulgurlu said he is optimistic about the business performance in the future Chinese market. “I think demand for appliances continues. We want to continue investing in China to actually bring our brands in.”According to Bulgurlu, four product groups, namely heating and cooling, refrigeration, lighting and electric motors, consume about 40 percent of all power. Many current technologies have made these production much more efficient.
“We need global regulations to make us use the best available technologies in all of these product groups to reduce power consumption,” he said.
Regarding the upcoming COP27 meeting, he said “I hope to make some progress and talk not only with policymakers but other CEOs as well.”
“I actually admire China in the sense that when China makes a decision, it follows through very, very fast,” Bulgurlu said.
Miele Brazil
Miele celebrated their second anniversary of their 50th sales subsidiary in Brazil
Smeg opens experience store in Singapore, first in Southeast Asia
Smeg, the instantly recognisable Italian appliances brand, has opened its flagship Singapore showroom at The Heart, Marina One. This marks Smeg’s first Southeast Asia experiential showroom, featuring an extensive collection of large and small appliances.
If you’re new to this Italian brand, it’s not just a brand; it’s an aesthetic, jazzing up kitchens with their retro and colourful appliances such as fridges, kettles, toasters, mixers, ovens and even laundry machines. According to a staff member I spoke to at the showroom, the small appliances are some of the most popular choices, especially when it comes to their official e-stores on Lazada and Shopee.Later this year, Smeg will be debuting its newest range, Galileo, a new generation of combination ovens which are a thermo-fluid dynamic redesign of the heating system with professional algorithms that aim to revolutionise the home cooking experience.
For now, our favourite 11.11 sale is coming right up, and a more cost-effective way to make your kitchen look even nicer is through these small appliances!
Currys new live customer care service
Currys plc, the well-known electrical retailer in the UK, is using Emplifi Live Advisor to deliver live customer care on demand. Through Emplifi’s leading Live Advisor solution, which came through the acquisition of Go Instore in September 2021, Currys customers can connect to product experts not only for live demos and consultations, but also for post-purchase care.As the UK’s largest tech retailer, their mission is to help customers enjoy amazing technology. This means not only helping our customers choose shiny new kit, but also making sure they get the most out of it. We know that our customers find new tech exciting but also often confusing and need help when things don’t go to plan. Our new RepairLive service provides customers with expert advice to help them to identify the cause of a fault, undertake DIY fixes, as well as to assist with arranging a repair or return of their product,” said Gillian Geraghty, Ecommerce and Omnichannel Director. “By leveraging the LiveAdvisor technology for RepairLive, we’re able to provide our customers with access to fast, efficient support without them or their tech having to leave the house.”
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