The iconic Candy Brugherio plant isn’t closing its doors—instead, it’s entering a bold new chapter. Starting 1 July 2025, the historic Brianza site will become a European Service Hub for Haier Europe, specialising in distributing spare parts for household appliances.
🛠️ Strategic Transformation & Investment
Following the end of production in January, Haier will invest €8.3 million to repurpose the facility into a centre for logistics, regeneration, and packaging. This shift underscores the group’s commitment to long-term innovation across its supply chain.
👥 Workforce Transition with Support Measures
Out of the current 160 employees, 110 will remain in the new operation. The 30% reduction in staff will be handled through voluntary redundancies and social safety nets, coordinated with trade unions, the Lombardy Region, Italy’s Ministry of Labour, and Assolombarda.
🇮🇹 Brianza: Still the Heart of Haier Europe
The region will continue to house Haier Europe’s headquarters, alongside its IoT R&D Centre, Design Centre, and the Candy outlet—maintaining its strategic importance in the company’s European operations.
🎉 Candy at 80: A Brand with Momentum
As the Candy brand celebrates its 80th anniversary, it now accounts for 40% of Haier Europe’s regional turnover and remains a focal point for future investments.
📦 A New Era for Haier’s European Supply Chain
While marking the end of Brugherio’s industrial production legacy, this transformation opens a new phase for Haier’s European logistics strategy—anchored in innovation and sustainability
Author Archives: whitegoodsnow
ASKO Experience Centre in Poland,
ASKO proudly unveils its first Experience Centre in Poland, located in the vibrant Warsaw Wola district at 6 Kasprzaka Street..lIt showcases the brand’s wide range of innovative home appliances, and it is complemented by a curated selection of furniture by swallows tail furniture and @ceramika paradyz, giving the interior a unique character.
AEG Raises the Bar in Dryer Innovation
AEG, the premium brand under the global Electrolux Group, is redefining efficiency standards in the home appliance industry. The 9000X AbsoluteCare® Pro heat pump dryers are already aligned with the upcoming EU requirements for energy efficiency class A—well ahead of schedule. But that’s not all: this innovative series also earns top marks for condensation efficiency and noise class. AEG is currently the only brand in a dryer range that combines maximum energy savings and triple-A ratings across all three performance categories.
Europe’s Home Appliance Industry at a Crossroads: Why Policy Must Power the Future
Amid the historic charm of Athens, the CEOs of Europe’s leading home appliance manufacturers gathered for the APPLiA Summer Session—a timely summit focused on shaping the EU policy landscape that will define the future of this critical industry.
🔧 A Sector That Powers More Than Homes
Home appliances might hum quietly in kitchens and laundries, but the sector’s contribution to Europe’s economy is anything but silent. It delivers:
– Nearly 1 million jobs across the continent
– A robust €79 billion impact on EU GDP
– Innovation at the heart of energy efficiency, smart living, and circular economy goals
Industrial Backbone Meets Environmental Frontline
This isn’t just about dishwashers and dryers. The sector stands at the intersection of industrial resilience and ecological responsibility. As Europe strives to meet ambitious climate targets and boost strategic autonomy, home appliance makers are driving:
– Reduced energy consumption in households
– Smarter material use and product lifespans
– Local manufacturing that supports regional supply chains
🧭 Calling for Policy with Purpose
The message from industry leaders in Athens is clear: Without coherent and future-proof policy frameworks the competitiveness and innovation capacity of the sector is at risk. The stakes include:
– Maintaining Europe’s leadership in sustainable appliance design
– Avoiding deindustrialisation and job displacement
– Enabling businesses to invest in digital transformation and research
🌍 What Comes Next?
As EU policymakers craft strategies for a greener, more resilient economy, they must anchor the home appliance sector at the core of that vision. This means:
– Clear regulations that reward innovation and sustainability
– Consistent EU-wide policies to streamline manufacturing and compliance
– Strategic recognition of the sector as a pillar of Europe’s industrial future
The APPLiA Summer Session wasn’t just a meeting—it was a rallying cry. The future is being built, one appliance at a time. Let’s ensure it’s a future made in Europe.
Atlant Unveils New Refrigeration Solution for African Market
Atlant, a frontrunner in Belarus’s household appliance industry, continues to strengthen its global reach. According to Leonid Pinchuk, Deputy General Director for Commercial Affairs, more than 85% of the company’s products are destined for export. Key markets include Russia, Kazakhstan, Armenia, and Kyrgyzstan, with growing demand from Uzbekistan and other post-Soviet nations.
Atlant’s manufacturing facility is equipped with advanced, high-tech machinery and has achieved notable milestones—among them, the development of the nation’s first medical-grade freezers. These innovations aren’t just profitable—they’re essential. They equip Belarus’s healthcare system with the tools to operate independently and effectively.
One standout development is a serial-production blood component freezer engineered for the Ministry of Health. Capable of maintaining temperatures as low as –40°C, it also features data-logging technology that monitors door openings and ensures consistent temperature control.
Atlant’s growth strategy hinges on geographic expansion. The company has built a reputation for reliable quality and stylish design since its founding in 1959, always staying ahead of consumer expectations and industry trends.
Most recently, Atlant launched a special line of refrigerators tailored for the African market. Designed to withstand frequent power outages, these units run efficiently on solar energy—underscoring the company’s commitment to adaptable, sustainable solutions.
At its core, Atlant exemplifies the role of industry in driving economic progress. Its successes reflect not only innovation and resilience but also a coordinated effort to contribute meaningfully to Belarus’s development.
Haier ID ultimate series 6 built in oven
Welcome to the future of cooking – meet the Haier ID Ultimate Series 6 oven – where sleek design meets smart, intuitive cooking. ✨
ID Series 6 has a sublime design, an indistinguishable aesthetic that perfectly connects the exterior and interior elements, captivating all the senses in an instant, free from distractions.
All ID Series ovens are designed to enhance your unique culinary identity, a real assistant that unlocks your potential in the kitchen. This is made possible through Bionicook, a fusion of cutting-edge technology and a deep understanding of human characteristics.
Thanks to Bionic Vision, the built-in camera can detect the food and memorize your preferences, to ensure consistently impeccable results based on your tastes.
By connecting it to the hOn app, you can easily start, edit, and monitor cooking programs for flawless cooking results. And with an A++ energy rating, you can get top-tier performance without compromise.
LG Names Michelin-Starred Chef Andrea Aprea as Ambassador for LG & SKS
LG Electronics Group has appointed acclaimed Michelin-starred chef Andrea Aprea as the new ambassador for its premium built-in appliance brands, LG and Signature Kitchen Suite (SKS).
Chef Aprea epitomizes the dual spirit of LG’s built-in line—blending innovation with simplicity. Like LG, he is driven by the goal of enhancing everyday life through advanced tools and techniques that make even the most complex culinary creations accessible. His philosophy aligns seamlessly with SKS’s True to Food ethos, which celebrates a deep respect for ingredients by honouring their quality, origin, and full potential
GE Appliances, $490 million investment.
GE Appliances, a Haier company, today announced a $490 million investment at its Louisville, Kentucky global headquarters and largest manufacturing site to create its most advanced manufacturing plant for production of clothes washers. The project will reshore production of the GE Profile™ UltraFast Combo Washer/Dryer and the GE® and GE Profile™ UltraFresh Front Load Washer line-up from China, creating 800 new, full-time jobs and cementing Kentucky’s position as a global hub for advanced appliance manufacturing. This investment positions the company to become the biggest American washer manufacturer, builds on GE Appliances’ 10-year, $3.5 billion investment in U.S. manufacturing, and reinforces its position as America’s #1 appliance company The new manufacturing lines will open in 2027. g
CDA lifetime parts warranty
CDA now offers a lifetime parts warranty across our entire range of built-in and freestanding appliances.
This bold move reflects our long-term confidence in quality, reliability, and our commitment to supporting trade partners.
Happy birthday, Cookit
The Bosch Cookit – which is celebrating its very own birthday this year.
Five years ago, the Cookit made its way into kitchens and fundamentally changed cooking—both for newbies and seasoned chefs. And with its 3-liter XL cooking pot, you can prepare up to 8 servings at once in no time. Minimal effort, super delicious results – whether you use your own recipes or creations from the constantly growing, free recipe database in the Home Connect app. (🤫 Even if you don’t have a Cookit yet, you can easily view all recipes in the app.)
The Cookit can fry, caramelize, braise, and even cook sous vide — with precise temperature control up to 200°C. But that’s not all: it can also knead dough, grate and cut. And it is constantly evolving, now offering more than 30 automatic programs. No wonder that both Stiftung Warentest and COMPUTER BILD have named the Cookit their test winner. By the way: the Cookit is not only available in classic white but also now in a “Black Edition”.
🥳 Happy birthday, Cookit! To many more years of yummy meals, food memories, and culinary creations
WHITEGOODSNOW 