V-ZUG for the first time have their own booth at EuroCucina where they will be showcasing new product launches and celebrating the success of the Excellence Line. If you or your colleagues are visiting Milan next week, please do visit the V-ZUG booth and team at: Salone del Mobile. Milano, Fiera Rho, Hall 15, Booth Nr. G13 H22
Author Archives: whitegoodsnow
Ebac Jubilee washing
To celebrate the Platinum Jubilee,Ebac are delighted to launch our Jubilee edition washing machines!
Available on 8kg cold fill models, the designs feature a traditional red, white and blue and stylish platinum-finish Union Jack printed front.
As UK’s only washing machine manufacturer, the printed Jubilee designs not only show our support for Her Majesty The Queen’s historic 70th Jubilee but allow us to bring something new to the ‘white goods’ industry!
Midea to remain in appliance industry
Midea partially confirms the rumors that were circulating. It will proceed with disposals, plant closures and layoffs but not in the household appliances sector which remains one of the 5 divisions on which the Chinese giant (165,000 employees, 51 billion dollars in sales) intends to focus its future. The shareholders’ meeting on May 20, President Paul Fang announced that the company has decided to keep the home appliance business and to give up the categories of products for mom and baby and for pets.
The group is concentrating investments on B2B sectors with a higher technological content such as robots and industrial automation, batteries, technologies for construction
Elica sustainability
After announcing last January the attainment of a suitability certification for hydrogen operation of motors manufactured in its subsidiary company EMC FIME, Elica has been continuing in its path towards environmental impact reduction, thanks to a new electrical energy supply agreement stipulated with Iberdrola, one of the world leaders in renewable energy: in 2022, Elica will be able to reduce its own emissions by over 4,000 tons in Italy, which equals to 20% of the total emissions of the Group. “Elica – said Giulio Cocci, CEO of Elica – is by nature a sustainable company: we have always followed a strategy that adopts ESG principles, which, over the years, has brought us to identify areas in need of improvement and put real actions into place, geared towards reducing our environmental impact. The agreement with Iberdrola comes into play in this specific scenario: we have already started the process in our Italian production sites, therefore we will significantly reduce emissions in our country. As a world leader in our sector, we feel the responsibility of reducing our environmental impact and we are determined to adopt this approach at all business levels and in every area of the world where we are operating. Sustainability is not just a ‘must’ that we intend to pursue with our utmost commitment and pragmatism: we are striving to make it a driver for growth”. Elica has recently established a “Sustainability Committee”, made up of an in-company team, representing all the main business areas, with the aim of identifying the impact areas and sustainable development targets for the upcoming years. In another tangible step towards environmental impact reduction and energy efficiency creation, Elica’s development plans also include investments in new photovoltaic systems, which have already been implemented in its Italian production sites
BSH open factory in Mexico
BSH new manufacturing in Mexico, we will meet high standards in sustainability and efficiency, not only regarding the construction and materials they use but also in the factory operations”, says Michael Neumann, CTO of BSH Mexico.
Electrolux is aiming to make its operations climate neutral
Electrolux has reduced the energy consumed at its manufacturing sites per product by around 43% compared with 2005. This equates to an improvement in energy efficiency by around 3% every year for the last 10 years.
“We have significantly reduced our energy use through continuous energy management improvements, incorporating more renewable energy into our operations and by looking for energy efficient solutions in every step of our operations,” explains Giuseppe Caiulo, VP Group Operations Sustainability, Maintenance & EMS. “Some of our high-temperature processes such as enameling are a challenge, but we have broken down such complicated processes into different stages and are working to find out how we can reduce emissions in every step of the process
Electrolux is aiming to make its operations climate neutral by 2030 by working holistically throughout its global business. Achieving climate neutral operations is a part of the company’s broader climate neutrality roadmap for its entire value chain by 2050.
Electrolux has made good progress on its global Zero Waste to Landfill program in 2021. Today, improved waste management ensures that about 97% of the total waste produced by Electrolux sites is either reused or recycled. As sending waste to either incineration or landfill results in emissions, zero waste is crucial for achieving climate neutral operations
Haier washing machine launch in India
On May 18, Haier DD Motor Super Drum Washer was launched in India, and the new product launch ceremony was held in Bangalore, which was attended by more than 400 partners on site, also opened to users through social media, showing Indian users the new experience brought by Haier washing machines.
Beko Veg Pledge
Beko Uk relaunch the Beko Veg Pledge initiative, helping families across the UK live healthier, better lives.
As part of their HarvestFreshTM campaign, we are offering customers up to £150 of free fruit and vegetables from The Veg Box Company with each purchase of a qualifying HarvestFresh™ fridge freezer, helping to kick start or continue a healthy lifestyle.
To further enhance beko uk partnership with Barnardo’s, the UK’s largest children’s charity, we will be donating a box of fruit and vegetables to a Barnardo’s beneficiary for every customer claim Beko receive through this promotion.
Miele new store in Solihull
Miele has opened a major store in Solihull’s Touchwood shopping centre. Known for its premium and sustainable home appliances, Miele has picked the town for its latest ‘experience centre.’
The experience centre will be a dedicated retail unit in Touchwood, but will also provide customers the chance to try out its products. Expert sales staff will also be on hand to provide customers with the opportunity to fully explore Miele appliances live
Whirlpool Corp. launches WoW Studios
Whirlpool Corp. launches WoW Studios — a new marketing organization designed to infuse magic into the home appliance consumer journey
Whirlpool Corp today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World of Whirlpool Studios (or WoW Studios) is a multidisciplinary creative team that will work across Whirlpool Corp.’s North American brand portfolio, including Whirlpool, KitchenAid, Maytag, JennAir and Amana brands.
This new division of the company will blend over 111 years of appliance knowledge with creative excellence to enhance the consumer experience (CX), while unlocking new value for consumers and improving the lives of millions at home. WoW Studios will evolve the standard client agency model by hiring traditional agency talent and arming them with deep business understanding; increasing the speed, scale and effectiveness in the total output of marketing campaigns across the full consumer experience. From awareness to exploration to post-purchase interactions and beyond, WoW Studios will champion work that positively impacts the business with a skilled team of creative revolutionaries integrated across key disciplines that include CX Operations & Strategy, Creative & Experience Design, Integrated & Studio Production, Marketing Sciences and Digital Delivery.
“As consumer expectations evolve, we recognize that traditional marketing approaches are no longer enough. That is why we are focused on delivering an enhanced consumer experience across all of our brands and channels,” said Joe Liotine, chief operating officer of Whirlpool Corp. “Whirlpool has a long history of delivering innovative, consumer-focused campaigns that offer emerging tools and technologies to meet consumers where they are. Through WoW Studios, we are accelerating our ongoing commitment to making the consumer decision journey a top priority.”
The company continues to invest in consumer-focused initiatives including building direct-to-consumer capabilities, enlarging product innovation pipelines and restructuring its operations for increased agility. Since 2016, Whirlpool Corp. and its brands have received over one hundred awards for marketing, advertising, and design.
“This is a very exciting moment. We’re building a state-of-the-art consumer experience organization that combines world-class storytelling with experience design. I&I Partners helped us re-organize our North American creative operations around the consumer decision journey, design new capabilities, and build high-performance teams who are already bringing magical energy to our brands. I’m proud of the opportunity to work alongside the incredible leaders who have joined us in this journey: Anita Puri (prev. at Leo Burnett), Otto Linwood III (prev. at Uber), and Michael Frease (prev. at Digitas). Together, we are building a culture where people can unleash their entrepreneurial and creative spirit to grow our business,” said Jon Hall, senior director of Consumer Experience Strategy.
WoW Studios presents several unique opportunities for fearless experts in the creative field who are motivated to elevate and prove the case for creativity, such as:
Working across Whirlpool Corp.’s North American Region’s iconic brands
Building the future of marketing at a company that is deploying its full weight in support of the division’s success, including the necessary resources and informed data to deliver brand shifting, award-winning work
Transforming the full-funnel marketing consumer experience by tackling large, diverse scopes across key creative disciplines, including highly visible, business critical work
To learn more about Whirlpool Corp.’s marketing team and opportunities to apply, please visit https://www.wowstudios.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
SOURCE Whirlpool Corporation
