According to a UN report, 62 million tonnes of electrical and electronic waste (including old washing machines, PCs, and mobile phones) were produced in 2022 – an increase of 82 % compared with 2010. In most cases, the electronic modules end up dumped along with the appliance, not only resulting in the loss of valuable resources but also damaging the environment. Miele is tackling this problem head on by taking back and refurbishing an increasing number of damaged and broken components. Customers in five EU countries can now choose to have a refurbished electronic module fitted when their appliance requires repairs.
On average, only 22 % of all electrical waste produced is recycled. Most of the components that are not recycled end up on landfill sites or are burned. “We’re fighting back against electrical waste and giving used electronic components a new lease of life,” says Axel Kruse, SVP Customer Service at Miele.
If the electronic modules in a washing machine, a dishwasher or a coffee machine require replacing, Miele service technicians are now able to offer customers the choice of a new or a reconditioned spare part when they attend to make the necessary repairs. Despite costing around a third less than the equivalent new parts, reconditioned parts are still tested to the same strict quality criteria. Refurbished electronic modules can also be used when carrying out repairs covered by warranties and contractual agreements – including when these services are provided by Miele service partners.
Tag Archives: Miele
Change in the Executive Board of Miele
Olaf Bartsch has announced that he will be stepping down as Executive Director Finance & Administration of the Miele Group in the first half of 2025. His role will be assigned to Stefan Koss, most recently CEO and President North America at BSH. Born in 1971 in Langenhagen near Hanover, he began his professional career in 1999 as a trainee and subsequently in Controlling at BSH. This was followed from 2002 by a series of management positions in the Finance/Controlling department at BSH or at the corporate headquarters of Robert Bosch GmbH. Prior to his current position, Stefan Koss was Vice President Corporate Controlling at Robert Bosch.
Miele Stiftung Warentest
For the sixth time in a row, a Miele dishwasher has achieved first place in the Stiftung Warentest. The G 7205 SCi XXL secured the top score of 2.2 in the test. The device is particularly impressive in the economy program (Eco), as well as in handling and noise, with top marks in each case. Thanks to a height of 84 to 86 centimeters, the XXL model can also easily accommodate large plates or long-stemmed drinking glasses
Miele celebrities 125 Years
July 1899, Carl Miele Sr. and Reinhard Zinkann registered their new company Miele & Cie. with the vision of making better products rather than cheaper ones. This commitment to ‘Immer Besser’ has guided Miele through 125 years of remarkable achievements.
Starting in a small factory in Herzebrock with just 11 employees and a cream separator as the first product, we launched our first round wooden tub washing machine, the ‘Meteor’, just two years later. In 1907, Miele moved to Gütersloh, where Miele continued to expand their innovative product range and workforce.
Today, Miele is one of Germany’s most respected brands, employing over 22,000 people in 49 countries. Our journey has been marked by many successes and pioneering milestones, as well as challenges and bold decisions that have shaped the company.
From early social responsibility and initiatives such as a company health insurance fund in 1909, to leading the way in environmental sustainability and winning the German Sustainability Award in 2014 and 2023 – Miele has always pushed the boundaries. risen from a manufacturer of cream seperators and butter churns to a world leader in premium kitchen, laundry, floorcare and medical appliances.
Miele at the IFA Kick-off: 125 years of quality and innovation meet 100 years of IFA
New standards in laundry care and design
Sustainability as a common thread – with a focus on circularity and AI
Attractive promotional appliances and new colour worlds for the anniversary
“I am delighted to have the opportunity to speak to you in this symbolic year” – with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer’s trade fair innovations and other focal topics. Product highlights include, in particular, the new ‘Nova Edition’ series of washing machines and dryers, which promises, for example, maximum protection of textiles.
“Once a Miele. Always a Miele. 125 Years of Quality” – this is the Miele motto for this year’s IFA. “Like no other company in the industry, Miele stands for quality and longevity”, says Reinhard Zinkann, whose great-grandfather founded the company together with Carl Miele Sr. In its anniversary year, Miele is presenting more than 70 attractively equipped special models from all product ranges in two series of special offers: The “125 Edition” includes a total of 28 attractively equipped models with a price advantage and/or free accessories. The 45 appliances in the “125 Gala Edition” also offer a free warranty extension of 125 weeks.
At the same time, the great-grandson of the company’s co-founder of the same name reaffirms his clear commitment to Germany, where Miele currently operates eight of its 15 plants, with investment commitments for the German plants totalling 500 million euros. According to Zinkann, the same strict quality standards apply in all Miele plants and are implemented and monitored 100 per cent everywhere. “Made by Miele is indivisible”, says Zinkann.
Giving appliances a second life
Another part of Miele’s ‘DNA’ is sustainability – at this IFA with a focus on circularity and the inclusion of AI. “We want to give our appliances a second life and are focussing on the reusability and recycling of appliance components and materials.” The company therefore continues to focus on durable, repair-friendly products and resource-saving production. At IFA, the company is also presenting a concept study for the first Miele product that is made entirely from recycled material and can also be completely recycled.
In the field of AI, the company utilises digital applications throughout the entire life cycle of its products: From AI-supported software in research and development, to AI-based optimisation of product quality in production, to AI-supported Smart Food ID cooking detection. Zinkann gave an example of one of the latest functions of the Miele app, which also contributes to greater sustainability: “With AI Diagnostics, we offer our users self-help in the event of appliance malfunctions and thus save many unnecessary customer service calls.”
Sustainable stand concept reused
As announced in 2022, Miele is reusing the sustainably designed IFA stand with modular structures for the third time at this trade fair. This is in combination with the extensive avoidance of waste, climate-friendly logistics and the use of environmentally friendly cleaning agents. In addition, Miele will also be prominently represented in the IFA ‘Sustainability Zone’ exhibition area this year, where it will present innovative approaches and technologies for the topic of circularity.
Zinkann gave an initial preview of one of the most exciting new products at IFA under the heading “Nova Edition”, which refers to the washing machines and dryers that stand out above all in terms of laundry care and design. “I can’t reveal any more here yet, all the details will follow at IFA.”
Versatile new design options
The two new colour worlds for built-in appliances in the handleless ArtLine range are real eye-catchers. With ‘Pearlbeige’, Miele presents a versatile mix of grey and beige, and with ‘Obsidian black matt’, the premium manufacturer picks up on the trend for matt surface textures. Both colours can be individually and harmoniously integrated – both in a dark overall concept or as an elegant accent in a light environment.
As usual, Miele will be presenting its new products with 270 appliances on a stand area of 3,000 square metres in Premium Hall 2.1. Two-star chef Alexander Herrmann will be providing tasty samples at the stand.
Miele opening in Mayfair
Miele Experience Centre has opened in Mayfair – Miele’s seventh Experience Centre in Miele GB after Oxford Circus, Abingdon, Edinburgh, Bluewater, Brent Cross and Solihull.
The purpose of the Miele Experience Centre is to bring Miele’s premium and sustainable products to life in a prestigious area of Mayfair, London, directly opposite The Ritz. This state-of-the-art facility marks a significant milestone
as Miele celebrates its 125th anniversary this year. Designed to support all our customers and provide an immersive and hands-on experience with Miele’s innovative products, visitors can explore a wide range of appliances in a setting that emphasises Miele’s commitment to quality, performance, and timeless design.
In addition to showcasing Miele’s latest products, the new Experience Centre will serve as a versatile events space, ideal for collaborations with our customers and complementary brands. This dynamic venue will host cooking classes, product launches, and exclusive events, creating a hub of culinary inspiration and innovation.
With SteelcoBelimed Miele is taking medical technology to the next level
Responsible authorities have approved the merger
The new company is one of the largest players on the global market
With four production sites, SteelcoBelimed will meet growing demand
There is a new player on the market for cleaning, disinfection and sterilization solutions for hospitals and the pharmaceutical industry: SteelcoBelimed. The joint venture, which has emerged from the Miele group company Steelco and the Metall Zug companies Belimed Infection Control and Belimed Life Science, is now starting operations under the brand SteelcoBelimed.
This follows the approval of the joint venture by the responsible authorities. Miele holds 67 % and Metall Zug 33 % of SteelcoBelimed via a holding company based in Zug, Switzerland. The declared aim of the Gütersloh-based family company is to significantly expand the business for commercial products and applications. “The Professional business of Miele is increasing its turnover share both organically and inorganically, from less than 15% a few years ago to more than 20% including the joint venture. It has become an indispensable pillar for our group in addition to our business with household appliances, given the growth opportunities, the innovation and technology focus and its different economic cycles”, explains Dr Axel Kniehl, Executive Director of Marketing & Sales at Miele and responsible board member of the Professional Business Unit.
The market for medical technology products is constantly growing, as well as the number of medical interventions. As a result, more instruments need to be reprocessed. The same applies to the pharmaceutical industry with a strong demand for new products and customer orientated solutions for a secured production environment.
SteelcoBelimed manufactures at four production sites: two in Italy, one in Switzerland and one in Slovenia. The joint venture combines the people, the strength, expertise and resources of both companies to create an innovative enterprise in the hospital/Infection Control sector and in the pharmaceutical/Life Science industry. The new company will benefit from a broad portfolio of appliances, digital solutions and fast innovation cycles.
Miele welcome right to repair
Miele has stated they are welcome the EU Parliament’s decision on the right to repair, which will give even more impetus to the issue of repairability. In most cases, repairing their durable appliances not only helps Miele customers save money on a new purchase, but also contributes to environmental and climate protection by reducing electronic waste and conserving resources.
At Miele, we test our domestic appliances for a service life of up to 20 years. Of course, we cannot rule out the possibility that Miele appliances may become defective, but as repairs are generally less expensive and more sustainable than replacement, Miele maintain an extensive service network with qualified technicians. Miele also stock around 72,000 different spare parts and keep working parts in stock for at least 15 years after a product has been discontinued.Mieles approach is therefore inherently geared towards longevity and sustainability. Miele are not resting on their laurels, however, but are working to make service and repair solutions even better.
Miele hope that the EU directive will be implemented as uniformly as possible in all EU member states in order to minimise the implementation effort for market players
Miele new colour Pearlbeige
Miele new colour Pearlbeige
With the perfect blend of grey and beige, our handleless ArtLine built-in appliances gets another variant – for even more design options. Pearlbeige complements various kitchen styles and materials and fits perfectly in any setting – whether in a dark overall room concept or as an elegant accent in a light environment.
Miele Canada Continues Forest Preservation
Premium domestic appliance manufacturer Miele Canada is pleased to kick off its third annual Miele Forest initiative, which helps preserve and restore Canada’s rich forest ecosystem. Between April 1 and June 30, 2024, every Miele dishwasher purchased in Canada directly contributes to protecting and planting trees in Canadian forests. The Miele Forest initiative brings the brand’s core sustainability value to life by making an impact today and for generations to come
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