Tag Archives: Miele

Miele New Guard

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Miele celebrate its 125th anniversary, Miele is presenting its new generation of cylinder vacuum cleaners. Called Guard, it provides precise, elegant cleaning solutions that are tailored to each user. The “Always Better” philosophy is now available from entry-level to high-end. We were able to discover it at the Miele Experience Center in the 8th arrondissement of Paris. 

“We have been manufacturing vacuum cleaners since 1929. Major milestones have marked its development, including the arrival of an English brand on the market, that of upright vacuum cleaners, robots and wet & dry. Today, we are talking about a product that remains a must-have for floor care ,” announced Thomas Bourgeois , Marketing Director, during his introductory speech.

In recent years, vacuum cleaner sales have indeed evolved towards greater practicality. While the cylinder vacuum cleaner represents 34% of the vacuum cleaner market weight in volume, Miele has a 26% market share in the cylinder vacuum cleaner with bag. In a declining market, the premium brand has achieved growth of 4%. “Our objective is to remain the preferred brand of the French in the premium segment, through satisfactory, qualitative and fast cleaning experiences” , specifies Karen Lemonnier , head of the PEM category. It is now arriving with a new generation of cylinder vacuum cleaners with bags.

An upgrade in functionality and design

The Guard S1 , the most compact and accessible in the range, is aimed at consumers looking for a lightweight and affordable vacuum cleaner. Available from €199.99 excluding VAT, it weighs only 4.1 kg and offers a range of 10 meters with 4 suction modes. Available in 6 attractive colors, it includes an SBB 355 brush and an AirClean filtration system.

An intermediate model with a monochrome design, the Guard M1 is positioned as the versatile option offering more capacity. Sold between €299.99 and €399.99 excluding VAT, it stands out for its robustness and completeness. Weighing 5.2 kg, it offers a range of 11 meters with three intuitive control buttons. An SBB 365 or FlexTeQ brush accompanies this model, which also includes three integrated accessories.

The Guard L1 crowns the range with its three high-end versions. Sold at €599.99 excluding VAT, the Comfort model (the highest range) benefits from five suction modes, a HEPA filter that eliminates 99.999% of viruses and intelligent Miele@home connectivity. Its brush offers a more ergonomic, comfortable and pleasant cleaning experience. Added to this is an automatic mode with an all-terrain brush that adapts to each type of floor. “Some vacuum cleaners are aimed at more specific needs and integrate brushes dedicated to parquet for fragile floors. In this case, the price positioning is higher. To meet demand, each of our ranges integrates these versions” , underlines Karen Lemonnier.

These vacuum cleaners share common features: a neat design, optimal performance with hygiene at the heart of its concerns and an environmental commitment through the use of recycled plastics in the bags. All these devices also offer three accessories: a crevice tool, a cushion nozzle and an upholstery brush. Through sustainable and innovative solutions, Miele confirms its position as a major player in premium household appliances.

New Global Head of Communications for Miele

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Martin Wielgus  is the new Senior Vice President Communications for the Miele Group. He replaces  Carsten Prudent  (64), who has held this role for 15 years. Wielgus, a graduate in political science, comes from the German subsidiary of Rolls-Royce Power Systems and previously headed communications at Jungheinrich

Miele USA factory opens

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Miele, the world’s leading manufacturer of premium domestic home appliances, has officially commenced production at its first-ever US-based production plant. Located in Opelika, Alabama, the facility has begun producing its Generation 7000 built-in ovens, designed specifically for the North American market. 

This Opelika facility will produce appliances for the neighboring US, Canada and Mexico markets, which will greatly reduce the delivery time from weeks to just a few days, while also lowering the impact on the environment. This much improved turnaround time is important as the US market continues to be a key growth market for Miele.

“The facility is up and running as part of the first phase of development,” said Uwe Brunkhorst, Senior Vice President of the Business Unit Cooking at Miele.  “We are especially pleased that despite the tight timeline, the team has achieved their goal and production has started ahead of schedule – the first oven has officially come off the assembly line.”

“Collaboration between the production sites in both Germany and the US together with the newly hired and thoroughly trained staff played a crucial role in this success,” said Ulf M. Kranz, Managing Director of the Opelika production plant in the United States.

The first American employees were trained at the Oelde plant in Germany, and those members of the team are now taking on both assembly tasks as well as the training of new colleagues in Opelika. The thirty-five person on-site team is growing exponentially and in the first phase, the plant is slated to employ up to 150 people.

Miele wine storage

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Miele has unveiled its latest collection of freestanding wine  units, which it says are ideal for entertaining as we move towards the festive period.

The new products incorporate Miele’s ActiveHumidity software, which regulates the humidity level inside the unit and can be adjusted by both the user interface and via the Miele app.

Other features include a mechanical door lock which requires a key, LED dimmable lighting, and improved energy efficiency. New technology is also incorporated to keep the units’ rear panel dry, which prevents the formation of condensation and

Miele to use AI  Diagnostics

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Miele is empowering people to take matters in their own hands with AI

AI Diagnostics, our smart feature we present at IFA Berlin, is now live for washing machines and dryers: The AI-powered feature provides reliable troubleshooting assistance. When an error message appears, the AI identifies the most likely cause and provides instructions on how to fix the error yourself. In the future, AI Diagnostics will be available for more appliances and will even predict disruptions so that preventive measures can be taken. This helps reduce service calls and optimizes the use of our appliances

Miele new products

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Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.

IFA2024

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The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:

💥Midea Group : IFA Home Appliances, Hall 5.1-101
💥Miele: IFA Home Appliances, Hall 2.1-101
💥SharkNinja: IFA Home Appliances, Hall 3.1-103
💥Sharp Europe : IFA Home & Entertainment, Hall 22-302

These exhibitors are set to redefine the future of living and entertainment! We will keep you informed

Miele starts selling refurbished electronic parts

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According to a UN report, 62 million tonnes of electrical and electronic waste (including old washing machines, PCs, and mobile phones) were produced in 2022 – an increase of 82 % compared with 2010. In most cases, the electronic modules end up dumped along with the appliance, not only resulting in the loss of valuable resources but also damaging the environment. Miele is tackling this problem head on by taking back and refurbishing an increasing number of damaged and broken components. Customers in five EU countries can now choose to have a refurbished electronic module fitted when their appliance requires repairs.

On average, only 22 % of all electrical waste produced is recycled. Most of the components that are not recycled end up on landfill sites or are burned. “We’re fighting back against electrical waste and giving used electronic components a new lease of life,” says Axel Kruse, SVP Customer Service at Miele.

If the electronic modules in a washing machine, a dishwasher or a coffee machine require replacing, Miele service technicians are now able to offer customers the choice of a new or a reconditioned spare part when they attend to make the necessary repairs. Despite costing around a third less than the equivalent new parts, reconditioned parts are still tested to the same strict quality criteria. Refurbished electronic modules can also be used when carrying out repairs covered by warranties and contractual agreements – including when these services are provided by Miele service partners.

Change in the Executive Board of Miele

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Olaf Bartsch has announced that he will be stepping down as Executive Director Finance & Administration of the Miele Group in the first half of 2025. His role will be assigned to Stefan Koss, most recently CEO and President North America at BSH. Born in 1971 in Langenhagen near Hanover, he began his professional career in 1999 as a trainee and subsequently in Controlling at BSH. This was followed from 2002 by a series of management positions in the Finance/Controlling department at BSH or at the corporate headquarters of Robert Bosch GmbH. Prior to his current position, Stefan Koss was Vice President Corporate Controlling at Robert Bosch.

Miele Stiftung Warentest

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For the sixth time in a row, a Miele dishwasher has achieved first place in the Stiftung Warentest. The G 7205 SCi XXL secured the top score of 2.2 in the test. The device is particularly impressive in the economy program (Eco), as well as in handling and noise, with top marks in each case. Thanks to a height of 84 to 86 centimeters, the XXL model can also easily accommodate large plates or long-stemmed drinking glasses