While air fryers have soared in popularity recently, their bulkiness often monopolizes precious counter space. Let’s be honest—they’re not always the most aesthetically pleasing appliances either. But thanks to some exciting tech advancements, some ovens now double as conventional cookers and air fryer alternatives. This means you can still enjoy the speed and convenience of air frying without sacrificing space or style. Miele GB, sheds light on the technology behind their built-in hybrid cooker: “The Miele AirFry function uses fan and top heat to mimic a standard countertop air fryer,” he explains. “A perforated tray facilitates optimal air circulation throughout the program, achieving the perfect crispy results air fryers are known for.”
Intrigued? If your appliance budget allows, this hybrid cooker is a no-brainer. It offers the convenience of an air fryer with the sleek, minimalist design of a conventional oven—truly having your cake and eating it too.
Miele Professional has appointed Sam Holden head of service for Great Britain and Ireland. His appointment strengthens Miele Professional’s service operations in the UK. Holden has been with Miele Professional since 2019 as a business account manager and brings a wealth of commercial experience to his new position. He will oversee the management of service operations for the Professional division which includes commercial laundry and wetcleaning equipment and solutions
Premium appliance brand Miele has announced the opening of a new Experience Centre on London’s Wigmore Street, scheduled for March 2025. This new location will replace the current Experience Centre at Cavendish Place, offering a modern space for customers and retail partners to explore Miele’s full range of products. The new centre will feature live cooking demonstrations, product insights, and Kitchen Discovery Classes, providing a comprehensive and immersive experience for all visitors.
Miele celebrate its 125th anniversary, Miele is presenting its new generation of cylinder vacuum cleaners. Called Guard, it provides precise, elegant cleaning solutions that are tailored to each user. The “Always Better” philosophy is now available from entry-level to high-end. We were able to discover it at the Miele Experience Center in the 8th arrondissement of Paris.
“We have been manufacturing vacuum cleaners since 1929. Major milestones have marked its development, including the arrival of an English brand on the market, that of upright vacuum cleaners, robots and wet & dry. Today, we are talking about a product that remains a must-have for floor care ,” announced Thomas Bourgeois , Marketing Director, during his introductory speech.
In recent years, vacuum cleaner sales have indeed evolved towards greater practicality. While the cylinder vacuum cleaner represents 34% of the vacuum cleaner market weight in volume, Miele has a 26% market share in the cylinder vacuum cleaner with bag. In a declining market, the premium brand has achieved growth of 4%. “Our objective is to remain the preferred brand of the French in the premium segment, through satisfactory, qualitative and fast cleaning experiences” , specifies Karen Lemonnier , head of the PEM category. It is now arriving with a new generation of cylinder vacuum cleaners with bags.
An upgrade in functionality and design
The Guard S1 , the most compact and accessible in the range, is aimed at consumers looking for a lightweight and affordable vacuum cleaner. Available from €199.99 excluding VAT, it weighs only 4.1 kg and offers a range of 10 meters with 4 suction modes. Available in 6 attractive colors, it includes an SBB 355 brush and an AirClean filtration system.
An intermediate model with a monochrome design, the Guard M1 is positioned as the versatile option offering more capacity. Sold between €299.99 and €399.99 excluding VAT, it stands out for its robustness and completeness. Weighing 5.2 kg, it offers a range of 11 meters with three intuitive control buttons. An SBB 365 or FlexTeQ brush accompanies this model, which also includes three integrated accessories.
The Guard L1 crowns the range with its three high-end versions. Sold at €599.99 excluding VAT, the Comfort model (the highest range) benefits from five suction modes, a HEPA filter that eliminates 99.999% of viruses and intelligent Miele@home connectivity. Its brush offers a more ergonomic, comfortable and pleasant cleaning experience. Added to this is an automatic mode with an all-terrain brush that adapts to each type of floor. “Some vacuum cleaners are aimed at more specific needs and integrate brushes dedicated to parquet for fragile floors. In this case, the price positioning is higher. To meet demand, each of our ranges integrates these versions” , underlines Karen Lemonnier.
These vacuum cleaners share common features: a neat design, optimal performance with hygiene at the heart of its concerns and an environmental commitment through the use of recycled plastics in the bags. All these devices also offer three accessories: a crevice tool, a cushion nozzle and an upholstery brush. Through sustainable and innovative solutions, Miele confirms its position as a major player in premium household appliances.
Martin Wielgus is the new Senior Vice President Communications for the Miele Group. He replaces Carsten Prudent (64), who has held this role for 15 years. Wielgus, a graduate in political science, comes from the German subsidiary of Rolls-Royce Power Systems and previously headed communications at Jungheinrich
Miele, the world’s leading manufacturer of premium domestic home appliances, has officially commenced production at its first-ever US-based production plant. Located in Opelika, Alabama, the facility has begun producing its Generation 7000 built-in ovens, designed specifically for the North American market.
This Opelika facility will produce appliances for the neighboring US, Canada and Mexico markets, which will greatly reduce the delivery time from weeks to just a few days, while also lowering the impact on the environment. This much improved turnaround time is important as the US market continues to be a key growth market for Miele.
“The facility is up and running as part of the first phase of development,” said Uwe Brunkhorst, Senior Vice President of the Business Unit Cooking at Miele. “We are especially pleased that despite the tight timeline, the team has achieved their goal and production has started ahead of schedule – the first oven has officially come off the assembly line.”
“Collaboration between the production sites in both Germany and the US together with the newly hired and thoroughly trained staff played a crucial role in this success,” said Ulf M. Kranz, Managing Director of the Opelika production plant in the United States.
The first American employees were trained at the Oelde plant in Germany, and those members of the team are now taking on both assembly tasks as well as the training of new colleagues in Opelika. The thirty-five person on-site team is growing exponentially and in the first phase, the plant is slated to employ up to 150 people.
Miele has unveiled its latest collection of freestanding wine units, which it says are ideal for entertaining as we move towards the festive period.
The new products incorporate Miele’s ActiveHumidity software, which regulates the humidity level inside the unit and can be adjusted by both the user interface and via the Miele app.
Other features include a mechanical door lock which requires a key, LED dimmable lighting, and improved energy efficiency. New technology is also incorporated to keep the units’ rear panel dry, which prevents the formation of condensation and
Miele is empowering people to take matters in their own hands with AI
AI Diagnostics, our smart feature we present at IFA Berlin, is now live for washing machines and dryers: The AI-powered feature provides reliable troubleshooting assistance. When an error message appears, the AI identifies the most likely cause and provides instructions on how to fix the error yourself. In the future, AI Diagnostics will be available for more appliances and will even predict disruptions so that preventive measures can be taken. This helps reduce service calls and optimizes the use of our appliances
Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.
The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:
💥Midea Group : IFA Home Appliances, Hall 5.1-101 💥Miele: IFA Home Appliances, Hall 2.1-101 💥SharkNinja: IFA Home Appliances, Hall 3.1-103 💥Sharp Europe : IFA Home & Entertainment, Hall 22-302
These exhibitors are set to redefine the future of living and entertainment! We will keep you informed
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